We build and manage Klaviyo email and SMS campaigns that reach customers with relevant messages at the right time.
Important automated messages may be missing or no longer match the store. Welcome and abandonment flows should reflect the current brand, products, and customer journey, as should post-purchase and win-back communication.
Sending the same message to most of the list reduces relevance. Useful segmentation distinguishes active customers and prospects from profiles that should receive less frequent communication.
Revenue reporting becomes difficult to trust when the account foundation is weak. Duplicate events or attribution settings can distort results. Consent and list quality provide necessary context. Integration gaps can create additional errors.
We review the ecommerce integration and the events flowing into Klaviyo.
We plan and configure the selected signup forms.
We build or improve the lifecycle flows included in scope.
We create practical customer and engagement segments and maintain suppression rules that support relevance and deliverability.
We coordinate the promotional calendar with campaign strategy and production.
We review deliverability and engagement alongside conversions and attributed revenue.
We review the account foundation and performance history before changing the program. Events and consent show whether the data is usable. Lists and forms reveal how profiles enter the account. Domains and deliverability expose sending risks. Customer segments show whether automation can remain relevant.
We prioritize foundational corrections before new automation. We decide which automated messages your customers need and who should receive them. Offers and creative needs shape the messages. Sending cadence and measurement complete the working plan.
We create your approved signup forms, emails, and SMS messages. Before launch, we verify the content and links. Events and audience rules receive their own tests. We also check account settings and message rendering.
We review deliverability and engagement alongside conversions and revenue. List quality, customer behavior, and completed tests inform the next priorities.
Common priorities include welcome and abandonment messages, followed by post-purchase and win-back communication. The right sequence depends on the products and purchase cycle as well as the quality of the existing data and program.
Yes. We first audit the account foundation and ecommerce integration. Then we review consent and audience quality. Forms and automation receive a separate assessment. We also inspect current campaigns. Templates and deliverability are checked before changes are made. Attribution provides the reporting context.
Yes. Ongoing engagements can include campaign planning and production. Copy and design can remain part of that work. Product selection and audience segmentation support each send. Testing and scheduling happen before launch. Reporting and flow improvements continue through the monthly program.
We can improve the parts of deliverability the sender controls. That includes the sending domain and consent practices. Audience targeting and list cleanup protect engagement. List quality and content matter as well. Sending cadence must match audience behavior. No agency can guarantee inbox placement.
Yes, when SMS is appropriate for the audience and included in scope. Consent and sending rules require careful planning. Fees and content affect the program. Message frequency must be coordinated with email.
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UPS
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Customer Success Manager, UPS
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Customer Success Director, UPS
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Director of Sales, UPS Healthcare
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