UPS Digital Connections Partner
AI Visibility, GEO, AEO

AI Optimizationfor Ecommerce

Our AI optimization services help your products, categories, content, and website structure become easier for AI platforms, answer engines, and shoppers to understand.

Optimization Focus

What gets optimized

Each month we focus on the pages, data, and technical signals that make your ecommerce store easier for answer engines, AI platforms, search engines, and shoppers to understand.

Product pages

We improve titles, specs, benefits, FAQs, product details, media labels, and structured data so AI systems can understand what each product is and who it is for.

Collection pages

We add clearer collection context, buyer guidance, internal links, FAQs, and category relationships for better product discovery.

Structured data

We clean up product, offer, FAQ, breadcrumb, organization, review, shipping, and return policy signals where they apply.

Technical clarity

We fix broken URLs, canonical issues, redirect chains, crawlability problems, duplicate content, and page quality gaps.

AI-readable content

We turn thin or unclear copy into direct answer blocks, plain-language explanations, comparison details, and helpful buying context.

Brand and entity clarity

We clarify your brand, products, categories, policies, expertise, and trust signals so AI systems can connect the right facts to your business.

Monthly Optimization

How it works

We make AI optimization practical with a monthly process that turns audits, content gaps, structured data, and technical signals into completed improvements.

01

Review the store and catalog

We review the catalog, templates, crawl data, product information, and current optimization opportunities.

02

Choose the monthly priorities

We choose the highest-impact optimizations for the month based on plan volume, site priorities, and where the biggest gaps are.

03

Implement the improvements

We complete content, structured data, product data, technical, and page-quality improvements across the priority pages.

04

Review, document, and repeat

We document what changed, review the completed improvements, and use those findings to guide the next month of work.

Example Roadmap

What your custom plan could look like

  1. Month 1Entity graph

    Implement OnlineStore entity graph

    We define the brand entity with organization, store, logo, contact, sameAs, and identifier signals that anchor AI understanding.

  2. Month 2Variant graph

    Implement ProductGroup schema on 20 products

    We connect parent products, variants, selected URLs, option values, and productGroupID so systems understand SKU families.

  3. Month 3Offer shipping

    Add shippingDetails to 20 offers

    We model product-specific shipping rates, destinations, handling time, transit time, and delivery constraints at the offer level.

  4. Month 4Return markup

    Add MerchantReturnPolicy schema set

    We encode return windows, eligible countries, item condition, return method, fees, refund type, and label responsibility.

  5. Month 5Pricing graph

    Model member pricing for 10 offers

    We connect loyalty tiers, member-only prices, earned points, and UnitPriceSpecification data to the correct product offers.

  6. Month 6Price integrity

    Mark up 10 complex pricing states

    We structure sale prices, compare-at prices, unit pricing, member prices, and visible price logic so they match exactly.

  7. Month 7Compliance signals

    Add compliance evidence to 10 products

    We surface certification numbers, energy labels, safety ratings, standards, warnings, and supported compliance markup where relevant.

  8. Month 8Video extraction

    Add key moments to 5 videos

    We structure product demo, sizing, install, comparison, or care videos with metadata and key-moment markup.

  9. Month 9Crawler policy

    Tune AI crawler access ruleset

    We update robots rules for public product, collection, guide, image, and video URLs while keeping private and low-value paths blocked.

  10. Month 10Freshness signals

    Implement IndexNow event system

    We add pings for product, collection, price, stock, sale, discontinued, and replacement-page changes so participating systems discover updates faster.

  11. Month 11Agent readability

    Reflect DOM state on 3 workflows

    We expose variant changes, cart updates, filter selections, discount states, and confirmation messages in readable page state.

  12. Month 12AI resource map

    Create llms.txt resource file

    We publish a curated AI resources file with canonical product, category, policy, support, and resource links plus concise site context.

We make it easy

AI Optimization Pricing

A 12-month implementation engine for ecommerce brands that want steady AI optimization across products, collections, content, technical signals, and machine-readable site structure.

Starter

$1,500/mo

Setup $750

    • Monthly implementation roadmapGive the month a clear list of priority optimizations before work begins.
    • Prioritized task selectionFocus monthly work on the changes most likely to improve visibility and clarity.
    • Custom task prescriptionTurn audit findings into specific page, template, content, or data improvements.
    • Product page optimizationImprove product content and signals so products are easier to understand and recommend.
    • Collection page optimizationImprove category context so shoppers and AI systems understand product groupings.
    • AI-friendly content formattingFormat content into clearer sections, answers, and scannable context.
    • Product detail expansionAdd useful product facts that help answer buyer and AI questions.
    • Product FAQ improvementsAdd or improve product-specific questions and answers on priority pages.
    • Internal content clarity improvementsClarify confusing copy so important details are easier to parse.
    • Title and heading improvementsImprove page labels so topics and intent are clearer.
    • Meta description improvementsImprove search snippets and page summaries for priority URLs.
    • Image ALT improvementsAdd clearer image descriptions for accessibility and machine understanding.
    • Broken URL cleanupFix dead or incorrect URLs that interrupt crawling and user paths.
    • Duplicate content cleanupReduce overlapping content that can weaken page uniqueness and clarity.
    • Product specs added or improvedAdd clearer specifications so products can be compared and understood.
    • Product dimensions added where applicableAdd size information where dimensions affect buying decisions.
    • Product weight added where applicableAdd weight details where shipping, fit, or handling matters.
    • Material details added where applicableAdd material information that helps shoppers compare product options.
    • Product structured dataMark up product facts so machines can read the item clearly.
    • Offer structured dataMark up price, availability, and offer details where applicable.
    • Breadcrumb structured dataMark up page hierarchy so crawlers understand where each page sits.
    • Organization structured dataDefine the brand entity and core business details in structured data.
    • FAQ structured dataMark up visible FAQs so answers are easier for systems to interpret.
    • Invalid structured data fixesRepair schema errors that can create confusing machine-readable signals.
    • Product benefit bulletsAdd concise benefit bullets that explain why the product matters.
    • Product-specific FAQsAdd focused answers for the questions buyers ask about a specific item.
    • Trust-building detailsAdd proof, policies, guarantees, and support details where they reduce hesitation.
    • Product highlight sectionsAdd scannable product summaries for key features and use cases.
    • Low word count improvementsExpand pages that do not provide enough useful context.
    • Thin content improvementsStrengthen weak pages with clearer details, answers, and buying guidance.
    • Collection intro copyAdd useful category introductions that explain what the collection contains.
    • Subcategory linking improvementsImprove links between related categories and subcategories.
    • 4xx error fixesFix missing-page errors that block users and crawlers.
    • 5xx error fixesAddress server errors that can make important pages unavailable.
    • Broken internal link fixesRepair internal links so users and crawlers can follow the right paths.
    • Broken internal image fixesRepair missing images that weaken product and page quality.
    • Broken JavaScript/CSS file fixesRepair missing front-end resources that can break page rendering.
    • Redirect chain cleanupShorten redirect paths so URLs resolve cleanly and quickly.
    • Canonical URL cleanupClarify the preferred URL for important pages.
    • Multiple canonical fixesRemove conflicting canonical tags that confuse indexing signals.
    • Sitemap cleanupKeep sitemap URLs focused on canonical, useful, indexable pages.
    • Robots.txt cleanupAdjust crawl rules so important resources are not blocked incorrectly.
    • Blocked page/resource fixesUnblock important pages and resources that should be crawlable.
    • HTTP/HTTPS cleanupRemove insecure URL conflicts and protocol inconsistencies.
    • Mixed content fixesFix insecure resources on secure pages so pages load cleanly.
    • Missing title tag fixesAdd title tags where pages are missing a primary search label.
    • Duplicate title tag fixesDifferentiate repeated title tags so pages have clearer unique topics.
    • Short title fixesExpand titles that do not provide enough context.
    • Long title fixesShorten titles that are too long to work well in search results.
    • Missing H1 fixesAdd a clear main heading where a page is missing one.
    • Multiple H1 fixesConsolidate competing main headings into a clearer page structure.
    • Duplicate H1/title cleanupDifferentiate headings and titles so pages do not look templated or duplicated.
    • Missing meta description fixesAdd missing page summaries for search and sharing contexts.
    • Duplicate meta description fixesRewrite repeated descriptions so pages have unique summaries.
    • Low text-to-HTML ratio improvementsImprove pages where useful content is too thin compared with markup.
    • Encoding and doctype fixesRepair technical document declarations that help pages render consistently.
    • Slow HTML page improvementsImprove slow pages so templates respond faster.
    • Large HTML page size cleanupReduce oversized HTML that can slow rendering and crawling.
    • Uncompressed page fixesEnable compression where pages are unnecessarily heavy.
    • Image optimization recommendationsIdentify image changes that can improve speed and clarity.
    • AI crawler access reviewCheck whether AI and search crawlers can access public ecommerce pages.
    • Blocked from crawling fixesFix crawl blocks that prevent useful pages from being read.
    • Public page crawlability cleanupImprove crawl access for public product, collection, and content pages.
    • AI-readable page structure improvementsStructure pages so important information is easier for AI systems to parse.
    • Content clarity improvementsRewrite unclear content into more direct and useful explanations.
    • Answer-focused content blocksAdd concise answer sections that match how people ask questions.
    • ChatGPT visibility considerationsReview content and entity signals that may influence ChatGPT-style discovery.
    • AI Overview readiness improvementsImprove content structure and answer clarity for AI Overview-style results.
    • LLM-friendly product information structureOrganize product information into consistent, easy-to-parse patterns.
    • CTA clarity improvementsClarify calls to action so shoppers know what to do next.
    • Product option clarityImprove option labels and guidance so variants are easier to choose.
    • Add-to-cart clarityImprove purchase actions so buying steps are more obvious.
    • Internal link improvementsImprove internal links so important pages receive clearer pathways.
    • Pages with only one internal link cleanupAdd stronger internal paths to pages that are nearly isolated.
    • Malformed link fixesRepair malformed links that can break navigation and crawling.
    • Links with no anchor text fixesAdd anchor text so linked destinations have clearer context.
    • Non-descriptive anchor text improvementsRewrite vague link text so destination relevance is clearer.
    • Missing ALT attribute fixesAdd missing alt attributes so images have accessible text alternatives.
    • Broken external image cleanupFix or remove external images that no longer load correctly.

Advanced

$3,500/mo

Setup $1,500

  • Everything in StarterPlus the additional optimizations below.
    • Account managerProvide one point of contact for priorities, questions, and monthly coordination.
    • Compatibility details added where applicableClarify what products fit, support, or work with.
    • Certification details added where applicableAdd compliance or certification facts where they influence trust and eligibility.
    • Warranty details added where applicableAdd warranty context so buyers can understand coverage before purchase.
    • Shipping details added where applicableAdd delivery and shipping context where it affects the purchase decision.
    • Return policy details added where applicableAdd return policy context near products where buyers need reassurance.
    • Comparison details added where applicableAdd comparison information that helps shoppers choose between similar products.
    • Review / rating structured dataMark up eligible visible reviews and ratings in a compliant way.
    • ProductGroup / variant structured dataClarify product variants and grouped options for complex catalogs.
    • Shipping structured dataAdd structured shipping details where delivery terms matter.
    • Return policy structured dataAdd structured return policy details where they support buyer confidence.
    • Advanced schema cleanupRemove conflicts and improve schema consistency across page templates.
    • Buying guidance sectionsAdd guidance that helps shoppers choose the right product or category.
    • Use-case copyAdd copy that explains when and how products should be used.
    • Comparison copyAdd copy that helps buyers compare options without leaving the page.
    • Overwritten / bloated content cleanupTighten excessive copy so important details are easier to scan.
    • Collection FAQ sectionsAdd buyer questions and answers to category pages.
    • Buyer-intent copy blocksAdd category copy aligned with how shoppers evaluate options.
    • Product relationship labelingClarify how products relate, such as accessories, alternatives, or replacements.
    • Related collection improvementsImprove pathways between nearby collections and product groups.
    • Collection crawl-depth improvementsMake important categories easier to reach from internal navigation.
    • JavaScript/CSS compression fixesCompress front-end assets to reduce transfer size.
    • JavaScript/CSS caching fixesImprove asset caching so repeat visits load faster.
    • JavaScript/CSS minification fixesMinify scripts and styles where production files are too large.
    • Too many JavaScript/CSS files cleanupReduce unnecessary asset requests that slow templates down.
    • Oversized JavaScript/CSS cleanupTarget heavy assets that weigh down important pages.
    • Image implementation supportImplement approved image improvements instead of only recommending them.
    • Semantic HTML improvementsImprove markup semantics so page meaning is clearer to machines.
    • Forms and button UXImprove forms and buttons that affect leads, checkout, or support paths.
    • Mobile layout improvementsImprove mobile layouts where shoppers struggle to scan or buy.
    • Navigation clarity improvementsImprove menus and paths so users can find products faster.
    • Filter/sort usability improvementsImprove product filtering and sorting for easier category browsing.
    • Deep page crawl-depth improvementsBring important pages closer to the main navigation paths.
    • Too many on-page links cleanupReduce excessive links so pages focus on the most useful paths.
    • URL parameter cleanupClean unnecessary URL parameters that create duplicate or confusing URLs.
    • Long URL cleanupShorten overly long URLs where cleaner URL structure is useful.
    • Underscore URL cleanupClean URL formatting where underscores create less readable paths.
    • Lifestyle image placement recommendationsRecommend richer lifestyle imagery where it would improve product context.
    • Product video placement recommendationsRecommend product video placement where motion or demonstration helps buyers.
    • Rich media section improvementsImprove how rich media supports product education and trust.

Pro

$6,500/mo

Setup $2,500

  • Everything in AdvancedPlus the additional optimizations below.
    • Private chat channelCreate a faster communication path for active optimization work.
    • Video structured dataMark up product videos so rich media is easier to understand.
    • Large catalog page groupingOrganize large catalogs into clearer groups for shoppers and crawlers.
    • Agent-friendly interface cleanupRemove interface friction that can make pages harder for automated agents to interpret.
    • Hidden click target cleanupFix hidden or tiny click targets that create confusing interaction states.
    • DOM state improvementsMake important page states visible in the DOM instead of hidden in scripts.
    • Lifestyle image implementation supportAdd approved lifestyle imagery to priority pages.
    • Product video markupAdd markup that helps crawlers understand product videos.

* Every plan includes monthly implementation from our AI optimization library. Higher plans unlock more complex, higher-leverage work, deeper strategy, and more hands-on prioritization.

AI Optimization plan details

A 12-month implementation engine for ecommerce brands that want steady AI optimization across products, collections, content, technical signals, and machine-readable site structure.

Starter plan

Starter costs $1,500/mo with a $750 setup fee. For smaller ecommerce stores that need steady AI optimization in manageable monthly sprints.

Service Level

  • Monthly implementation roadmap: Included. Give the month a clear list of priority optimizations before work begins.
  • Prioritized task selection: Included. Focus monthly work on the changes most likely to improve visibility and clarity.
  • Custom task prescription: Included. Turn audit findings into specific page, template, content, or data improvements.
  • Account manager: Not included. Provide one point of contact for priorities, questions, and monthly coordination.
  • Private chat channel: Not included. Create a faster communication path for active optimization work.

AI Optimization Foundation

  • Product page optimization: Included. Improve product content and signals so products are easier to understand and recommend.
  • Collection page optimization: Included. Improve category context so shoppers and AI systems understand product groupings.
  • AI-friendly content formatting: Included. Format content into clearer sections, answers, and scannable context.
  • Product detail expansion: Included. Add useful product facts that help answer buyer and AI questions.
  • Product FAQ improvements: Included. Add or improve product-specific questions and answers on priority pages.
  • Internal content clarity improvements: Included. Clarify confusing copy so important details are easier to parse.
  • Title and heading improvements: Included. Improve page labels so topics and intent are clearer.
  • Meta description improvements: Included. Improve search snippets and page summaries for priority URLs.
  • Image ALT improvements: Included. Add clearer image descriptions for accessibility and machine understanding.
  • Broken URL cleanup: Included. Fix dead or incorrect URLs that interrupt crawling and user paths.
  • Duplicate content cleanup: Included. Reduce overlapping content that can weaken page uniqueness and clarity.

Product Data Enhancements

  • Product specs added or improved: Included. Add clearer specifications so products can be compared and understood.
  • Product dimensions added where applicable: Included. Add size information where dimensions affect buying decisions.
  • Product weight added where applicable: Included. Add weight details where shipping, fit, or handling matters.
  • Material details added where applicable: Included. Add material information that helps shoppers compare product options.
  • Compatibility details added where applicable: Not included. Clarify what products fit, support, or work with.
  • Certification details added where applicable: Not included. Add compliance or certification facts where they influence trust and eligibility.
  • Warranty details added where applicable: Not included. Add warranty context so buyers can understand coverage before purchase.
  • Shipping details added where applicable: Not included. Add delivery and shipping context where it affects the purchase decision.
  • Return policy details added where applicable: Not included. Add return policy context near products where buyers need reassurance.
  • Comparison details added where applicable: Not included. Add comparison information that helps shoppers choose between similar products.

Structured Data & Machine Readability

  • Product structured data: Included. Mark up product facts so machines can read the item clearly.
  • Offer structured data: Included. Mark up price, availability, and offer details where applicable.
  • Breadcrumb structured data: Included. Mark up page hierarchy so crawlers understand where each page sits.
  • Organization structured data: Included. Define the brand entity and core business details in structured data.
  • FAQ structured data: Included. Mark up visible FAQs so answers are easier for systems to interpret.
  • Invalid structured data fixes: Included. Repair schema errors that can create confusing machine-readable signals.
  • Review / rating structured data: Not included. Mark up eligible visible reviews and ratings in a compliant way.
  • ProductGroup / variant structured data: Not included. Clarify product variants and grouped options for complex catalogs.
  • Shipping structured data: Not included. Add structured shipping details where delivery terms matter.
  • Return policy structured data: Not included. Add structured return policy details where they support buyer confidence.
  • Advanced schema cleanup: Not included. Remove conflicts and improve schema consistency across page templates.
  • Video structured data: Not included. Mark up product videos so rich media is easier to understand.

Product Page Content

  • Product benefit bullets: Included. Add concise benefit bullets that explain why the product matters.
  • Product-specific FAQs: Included. Add focused answers for the questions buyers ask about a specific item.
  • Trust-building details: Included. Add proof, policies, guarantees, and support details where they reduce hesitation.
  • Product highlight sections: Included. Add scannable product summaries for key features and use cases.
  • Low word count improvements: Included. Expand pages that do not provide enough useful context.
  • Thin content improvements: Included. Strengthen weak pages with clearer details, answers, and buying guidance.
  • Buying guidance sections: Not included. Add guidance that helps shoppers choose the right product or category.
  • Use-case copy: Not included. Add copy that explains when and how products should be used.
  • Comparison copy: Not included. Add copy that helps buyers compare options without leaving the page.
  • Overwritten / bloated content cleanup: Not included. Tighten excessive copy so important details are easier to scan.

Collection Page Improvements

  • Collection intro copy: Included. Add useful category introductions that explain what the collection contains.
  • Subcategory linking improvements: Included. Improve links between related categories and subcategories.
  • Collection FAQ sections: Not included. Add buyer questions and answers to category pages.
  • Buyer-intent copy blocks: Not included. Add category copy aligned with how shoppers evaluate options.
  • Product relationship labeling: Not included. Clarify how products relate, such as accessories, alternatives, or replacements.
  • Related collection improvements: Not included. Improve pathways between nearby collections and product groups.
  • Collection crawl-depth improvements: Not included. Make important categories easier to reach from internal navigation.
  • Large catalog page grouping: Not included. Organize large catalogs into clearer groups for shoppers and crawlers.

Technical Cleanup

  • 4xx error fixes: Included. Fix missing-page errors that block users and crawlers.
  • 5xx error fixes: Included. Address server errors that can make important pages unavailable.
  • Broken internal link fixes: Included. Repair internal links so users and crawlers can follow the right paths.
  • Broken internal image fixes: Included. Repair missing images that weaken product and page quality.
  • Broken JavaScript/CSS file fixes: Included. Repair missing front-end resources that can break page rendering.
  • Redirect chain cleanup: Included. Shorten redirect paths so URLs resolve cleanly and quickly.
  • Canonical URL cleanup: Included. Clarify the preferred URL for important pages.
  • Multiple canonical fixes: Included. Remove conflicting canonical tags that confuse indexing signals.
  • Sitemap cleanup: Included. Keep sitemap URLs focused on canonical, useful, indexable pages.
  • Robots.txt cleanup: Included. Adjust crawl rules so important resources are not blocked incorrectly.
  • Blocked page/resource fixes: Included. Unblock important pages and resources that should be crawlable.
  • HTTP/HTTPS cleanup: Included. Remove insecure URL conflicts and protocol inconsistencies.
  • Mixed content fixes: Included. Fix insecure resources on secure pages so pages load cleanly.

Page Quality Fixes

  • Missing title tag fixes: Included. Add title tags where pages are missing a primary search label.
  • Duplicate title tag fixes: Included. Differentiate repeated title tags so pages have clearer unique topics.
  • Short title fixes: Included. Expand titles that do not provide enough context.
  • Long title fixes: Included. Shorten titles that are too long to work well in search results.
  • Missing H1 fixes: Included. Add a clear main heading where a page is missing one.
  • Multiple H1 fixes: Included. Consolidate competing main headings into a clearer page structure.
  • Duplicate H1/title cleanup: Included. Differentiate headings and titles so pages do not look templated or duplicated.
  • Missing meta description fixes: Included. Add missing page summaries for search and sharing contexts.
  • Duplicate meta description fixes: Included. Rewrite repeated descriptions so pages have unique summaries.
  • Low text-to-HTML ratio improvements: Included. Improve pages where useful content is too thin compared with markup.
  • Encoding and doctype fixes: Included. Repair technical document declarations that help pages render consistently.

Performance & Resource Optimization

  • Slow HTML page improvements: Included. Improve slow pages so templates respond faster.
  • Large HTML page size cleanup: Included. Reduce oversized HTML that can slow rendering and crawling.
  • Uncompressed page fixes: Included. Enable compression where pages are unnecessarily heavy.
  • Image optimization recommendations: Included. Identify image changes that can improve speed and clarity.
  • JavaScript/CSS compression fixes: Not included. Compress front-end assets to reduce transfer size.
  • JavaScript/CSS caching fixes: Not included. Improve asset caching so repeat visits load faster.
  • JavaScript/CSS minification fixes: Not included. Minify scripts and styles where production files are too large.
  • Too many JavaScript/CSS files cleanup: Not included. Reduce unnecessary asset requests that slow templates down.
  • Oversized JavaScript/CSS cleanup: Not included. Target heavy assets that weigh down important pages.
  • Image implementation support: Not included. Implement approved image improvements instead of only recommending them.

AI Platform Readiness

  • AI crawler access review: Included. Check whether AI and search crawlers can access public ecommerce pages.
  • Blocked from crawling fixes: Included. Fix crawl blocks that prevent useful pages from being read.
  • Public page crawlability cleanup: Included. Improve crawl access for public product, collection, and content pages.
  • AI-readable page structure improvements: Included. Structure pages so important information is easier for AI systems to parse.
  • Content clarity improvements: Included. Rewrite unclear content into more direct and useful explanations.
  • Answer-focused content blocks: Included. Add concise answer sections that match how people ask questions.
  • ChatGPT visibility considerations: Included. Review content and entity signals that may influence ChatGPT-style discovery.
  • AI Overview readiness improvements: Included. Improve content structure and answer clarity for AI Overview-style results.
  • LLM-friendly product information structure: Included. Organize product information into consistent, easy-to-parse patterns.
  • Semantic HTML improvements: Not included. Improve markup semantics so page meaning is clearer to machines.

UX & Conversion Support

  • CTA clarity improvements: Included. Clarify calls to action so shoppers know what to do next.
  • Product option clarity: Included. Improve option labels and guidance so variants are easier to choose.
  • Add-to-cart clarity: Included. Improve purchase actions so buying steps are more obvious.
  • Forms and button UX: Not included. Improve forms and buttons that affect leads, checkout, or support paths.
  • Mobile layout improvements: Not included. Improve mobile layouts where shoppers struggle to scan or buy.
  • Navigation clarity improvements: Not included. Improve menus and paths so users can find products faster.
  • Filter/sort usability improvements: Not included. Improve product filtering and sorting for easier category browsing.
  • Agent-friendly interface cleanup: Not included. Remove interface friction that can make pages harder for automated agents to interpret.
  • Hidden click target cleanup: Not included. Fix hidden or tiny click targets that create confusing interaction states.
  • DOM state improvements: Not included. Make important page states visible in the DOM instead of hidden in scripts.

Internal Linking & Site Structure

  • Internal link improvements: Included. Improve internal links so important pages receive clearer pathways.
  • Pages with only one internal link cleanup: Included. Add stronger internal paths to pages that are nearly isolated.
  • Malformed link fixes: Included. Repair malformed links that can break navigation and crawling.
  • Links with no anchor text fixes: Included. Add anchor text so linked destinations have clearer context.
  • Non-descriptive anchor text improvements: Included. Rewrite vague link text so destination relevance is clearer.
  • Deep page crawl-depth improvements: Not included. Bring important pages closer to the main navigation paths.
  • Too many on-page links cleanup: Not included. Reduce excessive links so pages focus on the most useful paths.
  • URL parameter cleanup: Not included. Clean unnecessary URL parameters that create duplicate or confusing URLs.
  • Long URL cleanup: Not included. Shorten overly long URLs where cleaner URL structure is useful.
  • Underscore URL cleanup: Not included. Clean URL formatting where underscores create less readable paths.

Media & Rich Content

  • Missing ALT attribute fixes: Included. Add missing alt attributes so images have accessible text alternatives.
  • Broken external image cleanup: Included. Fix or remove external images that no longer load correctly.
  • Lifestyle image placement recommendations: Not included. Recommend richer lifestyle imagery where it would improve product context.
  • Product video placement recommendations: Not included. Recommend product video placement where motion or demonstration helps buyers.
  • Rich media section improvements: Not included. Improve how rich media supports product education and trust.
  • Lifestyle image implementation support: Not included. Add approved lifestyle imagery to priority pages.
  • Product video markup: Not included. Add markup that helps crawlers understand product videos.

Advanced plan

Advanced costs $3,500/mo with a $1,500 setup fee. For growing ecommerce brands that want consistent monthly implementation across products, collections, content, and technical signals.

Service Level

  • Monthly implementation roadmap: Included. Give the month a clear list of priority optimizations before work begins.
  • Prioritized task selection: Included. Focus monthly work on the changes most likely to improve visibility and clarity.
  • Custom task prescription: Included. Turn audit findings into specific page, template, content, or data improvements.
  • Account manager: Included. Provide one point of contact for priorities, questions, and monthly coordination.
  • Private chat channel: Not included. Create a faster communication path for active optimization work.

AI Optimization Foundation

  • Product page optimization: Included. Improve product content and signals so products are easier to understand and recommend.
  • Collection page optimization: Included. Improve category context so shoppers and AI systems understand product groupings.
  • AI-friendly content formatting: Included. Format content into clearer sections, answers, and scannable context.
  • Product detail expansion: Included. Add useful product facts that help answer buyer and AI questions.
  • Product FAQ improvements: Included. Add or improve product-specific questions and answers on priority pages.
  • Internal content clarity improvements: Included. Clarify confusing copy so important details are easier to parse.
  • Title and heading improvements: Included. Improve page labels so topics and intent are clearer.
  • Meta description improvements: Included. Improve search snippets and page summaries for priority URLs.
  • Image ALT improvements: Included. Add clearer image descriptions for accessibility and machine understanding.
  • Broken URL cleanup: Included. Fix dead or incorrect URLs that interrupt crawling and user paths.
  • Duplicate content cleanup: Included. Reduce overlapping content that can weaken page uniqueness and clarity.

Product Data Enhancements

  • Product specs added or improved: Included. Add clearer specifications so products can be compared and understood.
  • Product dimensions added where applicable: Included. Add size information where dimensions affect buying decisions.
  • Product weight added where applicable: Included. Add weight details where shipping, fit, or handling matters.
  • Material details added where applicable: Included. Add material information that helps shoppers compare product options.
  • Compatibility details added where applicable: Included. Clarify what products fit, support, or work with.
  • Certification details added where applicable: Included. Add compliance or certification facts where they influence trust and eligibility.
  • Warranty details added where applicable: Included. Add warranty context so buyers can understand coverage before purchase.
  • Shipping details added where applicable: Included. Add delivery and shipping context where it affects the purchase decision.
  • Return policy details added where applicable: Included. Add return policy context near products where buyers need reassurance.
  • Comparison details added where applicable: Included. Add comparison information that helps shoppers choose between similar products.

Structured Data & Machine Readability

  • Product structured data: Included. Mark up product facts so machines can read the item clearly.
  • Offer structured data: Included. Mark up price, availability, and offer details where applicable.
  • Breadcrumb structured data: Included. Mark up page hierarchy so crawlers understand where each page sits.
  • Organization structured data: Included. Define the brand entity and core business details in structured data.
  • FAQ structured data: Included. Mark up visible FAQs so answers are easier for systems to interpret.
  • Invalid structured data fixes: Included. Repair schema errors that can create confusing machine-readable signals.
  • Review / rating structured data: Included. Mark up eligible visible reviews and ratings in a compliant way.
  • ProductGroup / variant structured data: Included. Clarify product variants and grouped options for complex catalogs.
  • Shipping structured data: Included. Add structured shipping details where delivery terms matter.
  • Return policy structured data: Included. Add structured return policy details where they support buyer confidence.
  • Advanced schema cleanup: Included. Remove conflicts and improve schema consistency across page templates.
  • Video structured data: Not included. Mark up product videos so rich media is easier to understand.

Product Page Content

  • Product benefit bullets: Included. Add concise benefit bullets that explain why the product matters.
  • Product-specific FAQs: Included. Add focused answers for the questions buyers ask about a specific item.
  • Trust-building details: Included. Add proof, policies, guarantees, and support details where they reduce hesitation.
  • Product highlight sections: Included. Add scannable product summaries for key features and use cases.
  • Low word count improvements: Included. Expand pages that do not provide enough useful context.
  • Thin content improvements: Included. Strengthen weak pages with clearer details, answers, and buying guidance.
  • Buying guidance sections: Included. Add guidance that helps shoppers choose the right product or category.
  • Use-case copy: Included. Add copy that explains when and how products should be used.
  • Comparison copy: Included. Add copy that helps buyers compare options without leaving the page.
  • Overwritten / bloated content cleanup: Included. Tighten excessive copy so important details are easier to scan.

Collection Page Improvements

  • Collection intro copy: Included. Add useful category introductions that explain what the collection contains.
  • Subcategory linking improvements: Included. Improve links between related categories and subcategories.
  • Collection FAQ sections: Included. Add buyer questions and answers to category pages.
  • Buyer-intent copy blocks: Included. Add category copy aligned with how shoppers evaluate options.
  • Product relationship labeling: Included. Clarify how products relate, such as accessories, alternatives, or replacements.
  • Related collection improvements: Included. Improve pathways between nearby collections and product groups.
  • Collection crawl-depth improvements: Included. Make important categories easier to reach from internal navigation.
  • Large catalog page grouping: Not included. Organize large catalogs into clearer groups for shoppers and crawlers.

Technical Cleanup

  • 4xx error fixes: Included. Fix missing-page errors that block users and crawlers.
  • 5xx error fixes: Included. Address server errors that can make important pages unavailable.
  • Broken internal link fixes: Included. Repair internal links so users and crawlers can follow the right paths.
  • Broken internal image fixes: Included. Repair missing images that weaken product and page quality.
  • Broken JavaScript/CSS file fixes: Included. Repair missing front-end resources that can break page rendering.
  • Redirect chain cleanup: Included. Shorten redirect paths so URLs resolve cleanly and quickly.
  • Canonical URL cleanup: Included. Clarify the preferred URL for important pages.
  • Multiple canonical fixes: Included. Remove conflicting canonical tags that confuse indexing signals.
  • Sitemap cleanup: Included. Keep sitemap URLs focused on canonical, useful, indexable pages.
  • Robots.txt cleanup: Included. Adjust crawl rules so important resources are not blocked incorrectly.
  • Blocked page/resource fixes: Included. Unblock important pages and resources that should be crawlable.
  • HTTP/HTTPS cleanup: Included. Remove insecure URL conflicts and protocol inconsistencies.
  • Mixed content fixes: Included. Fix insecure resources on secure pages so pages load cleanly.

Page Quality Fixes

  • Missing title tag fixes: Included. Add title tags where pages are missing a primary search label.
  • Duplicate title tag fixes: Included. Differentiate repeated title tags so pages have clearer unique topics.
  • Short title fixes: Included. Expand titles that do not provide enough context.
  • Long title fixes: Included. Shorten titles that are too long to work well in search results.
  • Missing H1 fixes: Included. Add a clear main heading where a page is missing one.
  • Multiple H1 fixes: Included. Consolidate competing main headings into a clearer page structure.
  • Duplicate H1/title cleanup: Included. Differentiate headings and titles so pages do not look templated or duplicated.
  • Missing meta description fixes: Included. Add missing page summaries for search and sharing contexts.
  • Duplicate meta description fixes: Included. Rewrite repeated descriptions so pages have unique summaries.
  • Low text-to-HTML ratio improvements: Included. Improve pages where useful content is too thin compared with markup.
  • Encoding and doctype fixes: Included. Repair technical document declarations that help pages render consistently.

Performance & Resource Optimization

  • Slow HTML page improvements: Included. Improve slow pages so templates respond faster.
  • Large HTML page size cleanup: Included. Reduce oversized HTML that can slow rendering and crawling.
  • Uncompressed page fixes: Included. Enable compression where pages are unnecessarily heavy.
  • Image optimization recommendations: Included. Identify image changes that can improve speed and clarity.
  • JavaScript/CSS compression fixes: Included. Compress front-end assets to reduce transfer size.
  • JavaScript/CSS caching fixes: Included. Improve asset caching so repeat visits load faster.
  • JavaScript/CSS minification fixes: Included. Minify scripts and styles where production files are too large.
  • Too many JavaScript/CSS files cleanup: Included. Reduce unnecessary asset requests that slow templates down.
  • Oversized JavaScript/CSS cleanup: Included. Target heavy assets that weigh down important pages.
  • Image implementation support: Included. Implement approved image improvements instead of only recommending them.

AI Platform Readiness

  • AI crawler access review: Included. Check whether AI and search crawlers can access public ecommerce pages.
  • Blocked from crawling fixes: Included. Fix crawl blocks that prevent useful pages from being read.
  • Public page crawlability cleanup: Included. Improve crawl access for public product, collection, and content pages.
  • AI-readable page structure improvements: Included. Structure pages so important information is easier for AI systems to parse.
  • Content clarity improvements: Included. Rewrite unclear content into more direct and useful explanations.
  • Answer-focused content blocks: Included. Add concise answer sections that match how people ask questions.
  • ChatGPT visibility considerations: Included. Review content and entity signals that may influence ChatGPT-style discovery.
  • AI Overview readiness improvements: Included. Improve content structure and answer clarity for AI Overview-style results.
  • LLM-friendly product information structure: Included. Organize product information into consistent, easy-to-parse patterns.
  • Semantic HTML improvements: Included. Improve markup semantics so page meaning is clearer to machines.

UX & Conversion Support

  • CTA clarity improvements: Included. Clarify calls to action so shoppers know what to do next.
  • Product option clarity: Included. Improve option labels and guidance so variants are easier to choose.
  • Add-to-cart clarity: Included. Improve purchase actions so buying steps are more obvious.
  • Forms and button UX: Included. Improve forms and buttons that affect leads, checkout, or support paths.
  • Mobile layout improvements: Included. Improve mobile layouts where shoppers struggle to scan or buy.
  • Navigation clarity improvements: Included. Improve menus and paths so users can find products faster.
  • Filter/sort usability improvements: Included. Improve product filtering and sorting for easier category browsing.
  • Agent-friendly interface cleanup: Not included. Remove interface friction that can make pages harder for automated agents to interpret.
  • Hidden click target cleanup: Not included. Fix hidden or tiny click targets that create confusing interaction states.
  • DOM state improvements: Not included. Make important page states visible in the DOM instead of hidden in scripts.

Internal Linking & Site Structure

  • Internal link improvements: Included. Improve internal links so important pages receive clearer pathways.
  • Pages with only one internal link cleanup: Included. Add stronger internal paths to pages that are nearly isolated.
  • Malformed link fixes: Included. Repair malformed links that can break navigation and crawling.
  • Links with no anchor text fixes: Included. Add anchor text so linked destinations have clearer context.
  • Non-descriptive anchor text improvements: Included. Rewrite vague link text so destination relevance is clearer.
  • Deep page crawl-depth improvements: Included. Bring important pages closer to the main navigation paths.
  • Too many on-page links cleanup: Included. Reduce excessive links so pages focus on the most useful paths.
  • URL parameter cleanup: Included. Clean unnecessary URL parameters that create duplicate or confusing URLs.
  • Long URL cleanup: Included. Shorten overly long URLs where cleaner URL structure is useful.
  • Underscore URL cleanup: Included. Clean URL formatting where underscores create less readable paths.

Media & Rich Content

  • Missing ALT attribute fixes: Included. Add missing alt attributes so images have accessible text alternatives.
  • Broken external image cleanup: Included. Fix or remove external images that no longer load correctly.
  • Lifestyle image placement recommendations: Included. Recommend richer lifestyle imagery where it would improve product context.
  • Product video placement recommendations: Included. Recommend product video placement where motion or demonstration helps buyers.
  • Rich media section improvements: Included. Improve how rich media supports product education and trust.
  • Lifestyle image implementation support: Not included. Add approved lifestyle imagery to priority pages.
  • Product video markup: Not included. Add markup that helps crawlers understand product videos.

Pro plan

Pro costs $6,500/mo with a $2,500 setup fee. For larger ecommerce brands that want a deeper AI optimization program across their catalog, templates, content, and infrastructure.

Service Level

  • Monthly implementation roadmap: Included. Give the month a clear list of priority optimizations before work begins.
  • Prioritized task selection: Included. Focus monthly work on the changes most likely to improve visibility and clarity.
  • Custom task prescription: Included. Turn audit findings into specific page, template, content, or data improvements.
  • Account manager: Included. Provide one point of contact for priorities, questions, and monthly coordination.
  • Private chat channel: Included. Create a faster communication path for active optimization work.

AI Optimization Foundation

  • Product page optimization: Included. Improve product content and signals so products are easier to understand and recommend.
  • Collection page optimization: Included. Improve category context so shoppers and AI systems understand product groupings.
  • AI-friendly content formatting: Included. Format content into clearer sections, answers, and scannable context.
  • Product detail expansion: Included. Add useful product facts that help answer buyer and AI questions.
  • Product FAQ improvements: Included. Add or improve product-specific questions and answers on priority pages.
  • Internal content clarity improvements: Included. Clarify confusing copy so important details are easier to parse.
  • Title and heading improvements: Included. Improve page labels so topics and intent are clearer.
  • Meta description improvements: Included. Improve search snippets and page summaries for priority URLs.
  • Image ALT improvements: Included. Add clearer image descriptions for accessibility and machine understanding.
  • Broken URL cleanup: Included. Fix dead or incorrect URLs that interrupt crawling and user paths.
  • Duplicate content cleanup: Included. Reduce overlapping content that can weaken page uniqueness and clarity.

Product Data Enhancements

  • Product specs added or improved: Included. Add clearer specifications so products can be compared and understood.
  • Product dimensions added where applicable: Included. Add size information where dimensions affect buying decisions.
  • Product weight added where applicable: Included. Add weight details where shipping, fit, or handling matters.
  • Material details added where applicable: Included. Add material information that helps shoppers compare product options.
  • Compatibility details added where applicable: Included. Clarify what products fit, support, or work with.
  • Certification details added where applicable: Included. Add compliance or certification facts where they influence trust and eligibility.
  • Warranty details added where applicable: Included. Add warranty context so buyers can understand coverage before purchase.
  • Shipping details added where applicable: Included. Add delivery and shipping context where it affects the purchase decision.
  • Return policy details added where applicable: Included. Add return policy context near products where buyers need reassurance.
  • Comparison details added where applicable: Included. Add comparison information that helps shoppers choose between similar products.

Structured Data & Machine Readability

  • Product structured data: Included. Mark up product facts so machines can read the item clearly.
  • Offer structured data: Included. Mark up price, availability, and offer details where applicable.
  • Breadcrumb structured data: Included. Mark up page hierarchy so crawlers understand where each page sits.
  • Organization structured data: Included. Define the brand entity and core business details in structured data.
  • FAQ structured data: Included. Mark up visible FAQs so answers are easier for systems to interpret.
  • Invalid structured data fixes: Included. Repair schema errors that can create confusing machine-readable signals.
  • Review / rating structured data: Included. Mark up eligible visible reviews and ratings in a compliant way.
  • ProductGroup / variant structured data: Included. Clarify product variants and grouped options for complex catalogs.
  • Shipping structured data: Included. Add structured shipping details where delivery terms matter.
  • Return policy structured data: Included. Add structured return policy details where they support buyer confidence.
  • Advanced schema cleanup: Included. Remove conflicts and improve schema consistency across page templates.
  • Video structured data: Included. Mark up product videos so rich media is easier to understand.

Product Page Content

  • Product benefit bullets: Included. Add concise benefit bullets that explain why the product matters.
  • Product-specific FAQs: Included. Add focused answers for the questions buyers ask about a specific item.
  • Trust-building details: Included. Add proof, policies, guarantees, and support details where they reduce hesitation.
  • Product highlight sections: Included. Add scannable product summaries for key features and use cases.
  • Low word count improvements: Included. Expand pages that do not provide enough useful context.
  • Thin content improvements: Included. Strengthen weak pages with clearer details, answers, and buying guidance.
  • Buying guidance sections: Included. Add guidance that helps shoppers choose the right product or category.
  • Use-case copy: Included. Add copy that explains when and how products should be used.
  • Comparison copy: Included. Add copy that helps buyers compare options without leaving the page.
  • Overwritten / bloated content cleanup: Included. Tighten excessive copy so important details are easier to scan.

Collection Page Improvements

  • Collection intro copy: Included. Add useful category introductions that explain what the collection contains.
  • Subcategory linking improvements: Included. Improve links between related categories and subcategories.
  • Collection FAQ sections: Included. Add buyer questions and answers to category pages.
  • Buyer-intent copy blocks: Included. Add category copy aligned with how shoppers evaluate options.
  • Product relationship labeling: Included. Clarify how products relate, such as accessories, alternatives, or replacements.
  • Related collection improvements: Included. Improve pathways between nearby collections and product groups.
  • Collection crawl-depth improvements: Included. Make important categories easier to reach from internal navigation.
  • Large catalog page grouping: Included. Organize large catalogs into clearer groups for shoppers and crawlers.

Technical Cleanup

  • 4xx error fixes: Included. Fix missing-page errors that block users and crawlers.
  • 5xx error fixes: Included. Address server errors that can make important pages unavailable.
  • Broken internal link fixes: Included. Repair internal links so users and crawlers can follow the right paths.
  • Broken internal image fixes: Included. Repair missing images that weaken product and page quality.
  • Broken JavaScript/CSS file fixes: Included. Repair missing front-end resources that can break page rendering.
  • Redirect chain cleanup: Included. Shorten redirect paths so URLs resolve cleanly and quickly.
  • Canonical URL cleanup: Included. Clarify the preferred URL for important pages.
  • Multiple canonical fixes: Included. Remove conflicting canonical tags that confuse indexing signals.
  • Sitemap cleanup: Included. Keep sitemap URLs focused on canonical, useful, indexable pages.
  • Robots.txt cleanup: Included. Adjust crawl rules so important resources are not blocked incorrectly.
  • Blocked page/resource fixes: Included. Unblock important pages and resources that should be crawlable.
  • HTTP/HTTPS cleanup: Included. Remove insecure URL conflicts and protocol inconsistencies.
  • Mixed content fixes: Included. Fix insecure resources on secure pages so pages load cleanly.

Page Quality Fixes

  • Missing title tag fixes: Included. Add title tags where pages are missing a primary search label.
  • Duplicate title tag fixes: Included. Differentiate repeated title tags so pages have clearer unique topics.
  • Short title fixes: Included. Expand titles that do not provide enough context.
  • Long title fixes: Included. Shorten titles that are too long to work well in search results.
  • Missing H1 fixes: Included. Add a clear main heading where a page is missing one.
  • Multiple H1 fixes: Included. Consolidate competing main headings into a clearer page structure.
  • Duplicate H1/title cleanup: Included. Differentiate headings and titles so pages do not look templated or duplicated.
  • Missing meta description fixes: Included. Add missing page summaries for search and sharing contexts.
  • Duplicate meta description fixes: Included. Rewrite repeated descriptions so pages have unique summaries.
  • Low text-to-HTML ratio improvements: Included. Improve pages where useful content is too thin compared with markup.
  • Encoding and doctype fixes: Included. Repair technical document declarations that help pages render consistently.

Performance & Resource Optimization

  • Slow HTML page improvements: Included. Improve slow pages so templates respond faster.
  • Large HTML page size cleanup: Included. Reduce oversized HTML that can slow rendering and crawling.
  • Uncompressed page fixes: Included. Enable compression where pages are unnecessarily heavy.
  • Image optimization recommendations: Included. Identify image changes that can improve speed and clarity.
  • JavaScript/CSS compression fixes: Included. Compress front-end assets to reduce transfer size.
  • JavaScript/CSS caching fixes: Included. Improve asset caching so repeat visits load faster.
  • JavaScript/CSS minification fixes: Included. Minify scripts and styles where production files are too large.
  • Too many JavaScript/CSS files cleanup: Included. Reduce unnecessary asset requests that slow templates down.
  • Oversized JavaScript/CSS cleanup: Included. Target heavy assets that weigh down important pages.
  • Image implementation support: Included. Implement approved image improvements instead of only recommending them.

AI Platform Readiness

  • AI crawler access review: Included. Check whether AI and search crawlers can access public ecommerce pages.
  • Blocked from crawling fixes: Included. Fix crawl blocks that prevent useful pages from being read.
  • Public page crawlability cleanup: Included. Improve crawl access for public product, collection, and content pages.
  • AI-readable page structure improvements: Included. Structure pages so important information is easier for AI systems to parse.
  • Content clarity improvements: Included. Rewrite unclear content into more direct and useful explanations.
  • Answer-focused content blocks: Included. Add concise answer sections that match how people ask questions.
  • ChatGPT visibility considerations: Included. Review content and entity signals that may influence ChatGPT-style discovery.
  • AI Overview readiness improvements: Included. Improve content structure and answer clarity for AI Overview-style results.
  • LLM-friendly product information structure: Included. Organize product information into consistent, easy-to-parse patterns.
  • Semantic HTML improvements: Included. Improve markup semantics so page meaning is clearer to machines.

UX & Conversion Support

  • CTA clarity improvements: Included. Clarify calls to action so shoppers know what to do next.
  • Product option clarity: Included. Improve option labels and guidance so variants are easier to choose.
  • Add-to-cart clarity: Included. Improve purchase actions so buying steps are more obvious.
  • Forms and button UX: Included. Improve forms and buttons that affect leads, checkout, or support paths.
  • Mobile layout improvements: Included. Improve mobile layouts where shoppers struggle to scan or buy.
  • Navigation clarity improvements: Included. Improve menus and paths so users can find products faster.
  • Filter/sort usability improvements: Included. Improve product filtering and sorting for easier category browsing.
  • Agent-friendly interface cleanup: Included. Remove interface friction that can make pages harder for automated agents to interpret.
  • Hidden click target cleanup: Included. Fix hidden or tiny click targets that create confusing interaction states.
  • DOM state improvements: Included. Make important page states visible in the DOM instead of hidden in scripts.

Internal Linking & Site Structure

  • Internal link improvements: Included. Improve internal links so important pages receive clearer pathways.
  • Pages with only one internal link cleanup: Included. Add stronger internal paths to pages that are nearly isolated.
  • Malformed link fixes: Included. Repair malformed links that can break navigation and crawling.
  • Links with no anchor text fixes: Included. Add anchor text so linked destinations have clearer context.
  • Non-descriptive anchor text improvements: Included. Rewrite vague link text so destination relevance is clearer.
  • Deep page crawl-depth improvements: Included. Bring important pages closer to the main navigation paths.
  • Too many on-page links cleanup: Included. Reduce excessive links so pages focus on the most useful paths.
  • URL parameter cleanup: Included. Clean unnecessary URL parameters that create duplicate or confusing URLs.
  • Long URL cleanup: Included. Shorten overly long URLs where cleaner URL structure is useful.
  • Underscore URL cleanup: Included. Clean URL formatting where underscores create less readable paths.

Media & Rich Content

  • Missing ALT attribute fixes: Included. Add missing alt attributes so images have accessible text alternatives.
  • Broken external image cleanup: Included. Fix or remove external images that no longer load correctly.
  • Lifestyle image placement recommendations: Included. Recommend richer lifestyle imagery where it would improve product context.
  • Product video placement recommendations: Included. Recommend product video placement where motion or demonstration helps buyers.
  • Rich media section improvements: Included. Improve how rich media supports product education and trust.
  • Lifestyle image implementation support: Included. Add approved lifestyle imagery to priority pages.
  • Product video markup: Included. Add markup that helps crawlers understand product videos.