How We Helped Stair Warehouse Generate $412,933 Through Klaviyo

Automated email became a consistent source of attributed sales.

Stair Warehouse sells products that customers may research before completing a purchase. An abandoned cart or an initial visit can be part of that buying process rather than the end of it.

We managed its Klaviyo lifecycle program so shoppers received relevant messages after visiting the store, browsing products, or leaving a cart. We tracked performance over the six months leading up to March 11, 2026.

The program needed to follow up with shoppers without depending on frequent campaigns.

Cart abandonment and browsing activity created opportunities to continue the conversation. The challenge was to make those messages useful at different stages of the customer journey.

We needed to improve abandoned-cart open rates and develop a more regular campaign calendar while maintaining the automated flows that already generated sales.

We managed the flows around customer intent and reviewed their performance.

We managed abandoned-cart messages, browse abandonment, the welcome series, and post-purchase review requests. We tailored each flow to the shopper’s stage in the buying journey.

We reviewed attributed sales, engagement, placed orders, and deliverability to identify improvements. We also recommended campaigns for professional buyers interested in new products.

• We managed abandoned-cart and welcome email flows.
• We supported browse-abandonment and post-purchase messages.
• We reviewed flow engagement and placed-order performance.
• We reviewed deliverability and identified further improvements.
• We recommended targeted campaigns for professional buyers.

Klaviyo attributed $412,932.88 to email over six months.

Automated flows accounted for $412,104.41 of the total. The abandoned-cart flow contributed $357,524.68 and the welcome series contributed $47,752.54.

Browse abandonment added $4,508.07 and post-purchase review messages added $2,319.12. The result demonstrates the value of maintaining several customer follow-up paths rather than relying on one campaign.

Klaviyo attributed $412,104.41 to automated flows and $412,932.88 to email overall during this six-month period.