How We Helped Stair Warehouse Generate $412,933 Through Klaviyo

Automated email became a consistent source of attributed sales.

Stair Warehouse sells products that customers may research before completing a purchase. An abandoned cart or an initial visit can be part of that buying process rather than the end of it.

We managed its Klaviyo lifecycle program so shoppers could receive relevant messages after taking action on the store. The March 11, 2026 review examined the preceding six months of email performance.

The program needed to follow up with shoppers without depending on frequent campaigns.

Cart abandonment and browsing activity created opportunities to continue the conversation. The challenge was to make those messages useful at different stages of the customer journey.

Automation also needed ongoing attention. The review identified abandoned-cart open rates as an area to improve and recommended a more regular campaign calendar. Strong revenue did not mean every part of the program was finished.

We managed the flows around customer intent and reviewed their performance.

Our work covered abandoned-cart messages, browse abandonment, the welcome series and post-purchase review requests. Each flow served a different purpose instead of sending the same promotion to every subscriber.

We reviewed attributed sales alongside engagement and placed-order behavior. The report also recommended professional-audience campaigns for new product offerings. Those recommendations are distinct from the completed flow work.

• Managed abandoned-cart and welcome email flows
• Supported browse-abandonment and post-purchase messages
• Reviewed flow engagement and placed-order performance
• Reviewed deliverability and identified further improvements
• Recommended targeted campaigns for professional buyers

Klaviyo attributed $412,932.88 to email over six months.

Automated flows accounted for $412,104.41 of the total. The abandoned-cart flow contributed $357,524.68 and the welcome series contributed $47,752.54.

Browse abandonment added $4,508.07 and post-purchase review messages added $2,319.12. The result demonstrates the value of maintaining several customer follow-up paths rather than relying on one campaign.

Flow revenue totals $412,104.41. Total email-attributed revenue is $412,932.88. Attribution is reported by Klaviyo and is not a measurement of incremental sales.