Are your customers struggling to find and evaluate products?
Customers have trouble navigating the catalog, comparing products, or completing purchases. These problems often become more pronounced on mobile devices.
Ecommerce Design and Development
Ecommerce Website Redesign
We redesign established Shopify and BigCommerce stores to make shopping simpler for your customers and everyday updates easier for your team.
Problems we solve
We solve the problems holding your storefront back
Does your storefront no longer reflect your brand?
Years of incremental changes can leave the site with inconsistent layouts and outdated visual patterns. The homepage and merchandising may no longer support the products the business needs to promote.
Is your team struggling to manage the site efficiently?
Rigid templates and app conflicts make routine updates unnecessarily difficult. Unclear content structures also force staff to repeat work or rely on a developer for simple changes.
Our Services
What our ecommerce redesign service includes
Store design and usability review
We review the templates and customer paths that matter most.
Homepage and navigation redesign
We make it easier for customers to reach important products and categories.
Product and category improvements
We improve how customers find and evaluate products.
Cart and checkout improvements
We clarify calls to action and reduce avoidable cart friction.
Responsive theme implementation
We build the approved designs into your Shopify or BigCommerce theme and make sure they work on mobile and desktop.
Quality assurance and launch support
We test the priority templates and purchasing paths on representative devices.
Our Process
How we work with you
We review your current store
We review how customers browse and buy from your store, using your analytics to help identify problems. We also learn what your team finds difficult to update and what the redesign needs to achieve.
We agree on a redesign plan with you
We work with you to decide which pages and features need to change. Before design begins, we agree on the work included, what content your team will provide, and how you will review the designs.
We design and build your updated store
We design and build the agreed improvements. You review the work at agreed stages so we can resolve feedback before moving forward.
We test and launch your redesign
We test your updated store on mobile and desktop, check that customers can place orders, and verify tracking. We coordinate the launch with your team and check the store again afterward.
Plant Factory Direct · Case study
We rebuilt the storefront around a detailed product catalog.
We redesigned Plant Factory Direct’s store on Shopify, with clearer shopping paths and structured plant information. We brought the catalog, specialized pricing, and launch setup together in 38 days.
Read the full case study- From project start to launch
- 38 days
- Products migrated
- 272
Shopify migration and launch
FAQ
Frequently Asked Questions
Can you redesign our ecommerce site without changing platforms?
Yes. Most redesign projects improve the existing Shopify or BigCommerce store. We recommend a migration only when the current platform creates material operational or technical limits.
Do we need to redesign every page at once?
No. The project can focus on the templates and customer journeys that matter most. Common priorities include the homepage and navigation. Product pages and category pages may also need attention. The cart and key landing pages can remain in scope without requiring a sitewide redesign.
Will you use our existing theme or build a new one?
That depends on the quality and flexibility of the current theme. We check whether your current theme can support the changes you need before recommending a replacement or more extensive rebuild.
Can you preserve our SEO during the redesign?
We preserve valuable URLs and metadata where practical, review redirects and canonicals, and check crawlable content and tracking before launch. A redesign still requires careful monitoring after release.
How do you measure whether the redesign worked?
We agree on the relevant indicators before launch. We may track conversion rate or revenue per visitor to see whether the updated store performs better. Customer behavior and internal efficiency may also be evaluated when they are central to the redesign.
Testimonials
What our clients and partners say
“Kevin and the gang know their stuff. Highest possible recommendation.”
Rob Snell
“Ventura Web Design has been an exceptional partner in collaboration with UPS Digital Connections. I've had the pleasure of working with Ventura on projects for clients ranging from startups to well-established businesses. Their team is highly responsive and takes a personalized approach, tailoring solutions to each business rather than applying a one-size-fits-all model.”
Tre McCune
Senior Account Executive, UPS
“My customer has been optimistically fired up since partnering with Ventura Web Design & Marketing! Great job Kevin honing-in, understanding and uncovering my customer's growth challenges.”
Jose Hernandez
“Kevin and his team offer customizable solutions that are specific to one's needs. They take time to listen and truly understand your business model and its unique challenges. This allows Ventura to closely align their products and services to help boost sales, create brand awareness and simply enhance the overall customer experience. I highly recommend Ventura Web Design & Marketing to any small / medium sized business out there in search of professional consulting that's sure to yield effective and positive revenue and performance results.”
Justin Vance
International Account Executive, UPS
“Kevin and the team at Ventura are so easy to work with. From introductions to implementation, you can tell Ventura cares about the customer and their growth. If eCommerce growth is your company's goal, their thoroughness will shine, taking the time to understand the brand and journey of the online business. Thank you Ventura!”
Mark Christensen
“Kevin is the consummate professional. Many web store owners that I have come to speak with highly recommend Ventura Web Design and continue to work with his team to grow their ecommerce business. We recently collaborated on a speaking panel and we worked thru the topic and logistics without missing a beat.”
Shirley Tan
“Professional, creative solutions to taking web design to the next level. The customer service is very personal.”
Kristie Wagoner Cranford
“I've worked with Ventura for years. They do great work at fair prices. Thanks for all of the help!”
Phil Grier
“I wanted to share the awesomeness of Kevin and Ventura. I just had an amazing meeting. He was so helpful in explaining IT lingo, software vs hosting, visibility, etc. He went to my website and diagnosed the issues we are facing with fraud and enlightened me on WooCommerce and the differences in some of these platforms. Kevin also gave me recommendations of ways to address those issues.”
Jen
“I have had the opportunity to work with Ventura on a few projects and the team always provides great insights and direction.”
Kurt E.
“All I can say is that they did an incredible job producing my website. They are very easy to work with, get the job done quickly and if there's ever a problem they correct it immediately. I cannot recommend them more...great folks!!”
Alan Stock
“We are pleased with the work you all have done for us—expedient and thorough and cost effective. We expect you will hear from us again.”
Kevin D.
“Working with Ventura has been such a positive experience—they're responsive, reliable, and genuinely invested in helping our business grow. I always feel supported and confident knowing they’re in our corner!”
Katie Polenzani
“I have had the pleasure of working with Ventura for the past 3 years. They are professional, responsive, and knowledgeable. I would recommend them to anyone looking to grow their business.”
Jose
“We have worked with Kevin and Ventura for more than 10 years. They have been an indispensible part of our team, enabling us to grow and manage our business, from IT needs to marketing programs. Highly recommend!”
David Nolte
“You are making an impact already! We look forward to great growth with you and your team.”
Jamie
“Partnering with Ventura Web Design has played a crucial role in my success in Sales at UPS. Their quick response times and dedication to outstanding customer service have allowed me to address client needs efficiently, creating strong relationships and trust. By utilizing Ventura's services, I've been able to offer cost-effective, innovative solutions that align with my clients' goals, enabling me to consistently meet and exceed sales targets.”
Jake Parsons
UPS
“Ventura Web Design made everything seamless not only for me, but especially for my customer, who felt well-supported and confident.”
Jordan Ginnetti
Customer Success Manager, UPS
“Working with Ventura Web Design has been a great experience! They’re easy to communicate with, quick to respond, and really know what they’re doing. I’ve seen how much their work has helped my customers grow with clean, effective websites that get results. They're a solid team of people who genuinely care about doing great work and building real partnerships.”
Lindsey Chespak
Customer Success Director, UPS
“This is a great collaborative example on how utilizing UPS Digital Connections Partners like Ventura Web Design helped us not only win the business but help this customer grow their business.”
Dominique Secrest
Director of Sales, UPS Healthcare
“Ventura was one of the value propositions we used to convert this long time FedEx customer. Rates were important, but the value set us apart as a true logistics partner in their future.”
Chris Naf
Account Manager, UPS Healthcare
Contact us today
Ventura is ready to help you achieve your goals. Contact us now to get started.