Do your wholesale and retail customers need different ways to order?
Wholesale accounts and direct customers do not always follow the same path. They may need different information, pricing, ordering rules, or ways to contact the business.
B2B Ecommerce Strategy and Implementation
B2B Ecommerce Agency
We build B2B online stores for manufacturers and distributors whose buyers need more than a standard retail checkout.
Problems we solve
We make complex B2B buying easier
Are your products difficult to explain or order online?
Large or technical catalogs can be difficult to browse. Product specifications, compatibility rules, and shipping constraints must be presented in a way buyers can understand.
Is your website disconnected from your internal ordering process?
Manual handoffs and disconnected systems create delays for customers and staff. The website should support the internal process instead of creating another layer of work.
Your internal team cannot own every ecommerce task
We support manufacturers and distributors with small internal teams by managing recurring catalog and storefront work, keeping priorities organized, and coordinating the development and marketing work included in your program.
Our Services
What our B2B ecommerce services include
B2B discovery and requirements
We identify your customer groups and document how pricing and ordering should work for each.
Catalog and product discovery
We make large or specialized catalogs easier to use.
Wholesale and dealer experiences
We plan how wholesale customers and dealers will access pricing and place orders.
Quote and contact workflows
We create a clear next step when a product cannot follow a standard checkout.
Platform and app configuration
We configure native B2B features and selected apps before recommending custom work that increases long-term maintenance.
Integration and launch coordination
We coordinate the technical dependencies and data required for launch.
Our Process
How we work with you
We learn how your customers order
We identify the buyer groups and order paths the site must support. We also document internal ownership, catalog requirements, and connected systems.
We recommend the right setup
We compare native platform capabilities with appropriate apps and custom development. Integration risks and phased alternatives are included in the decision.
We build your B2B storefront
We implement the approved storefront and its audience-specific paths. The build also includes the content, forms, catalog structures, and integrations defined in scope.
We test real orders with your team
We work with your team to test how different customer accounts place orders before launch. Test orders confirm pricing and approvals. They also show whether shipping rules and internal handoffs work correctly.
Case studies
FAQ
Frequently Asked Questions
Can one ecommerce site support both B2B and direct-to-consumer buyers?
Yes. The two audiences must be clearly defined. Their pricing and account rules may differ. Their content and order paths may differ as well. The best architecture depends on how much the two experiences overlap.
Do we need Shopify Plus or BigCommerce Enterprise for B2B ecommerce?
Not always. We first compare the required native features with available app options. We then consider any custom work and its operating cost. Long-term constraints determine whether an enterprise plan is justified.
Can you connect our ecommerce store to an ERP or PIM?
We can plan and coordinate integrations, and we implement selected connections where the APIs, data ownership, and scope are clear. Complex middleware or ERP development may require a specialized integration partner.
Can customers request quotes instead of checking out online?
Yes. We can create quote, consultation, dealer, or contact workflows for products and orders that should not follow a standard checkout path.
How do you handle a very large or technical catalog?
We plan the catalog structure and buyer navigation as one system. Specifications and media support that structure. Product relationships and data ownership matter as well. Catalog planning is a core project requirement rather than a final content task.
Testimonials
What our clients and partners say
“Kevin and the gang know their stuff. Highest possible recommendation.”
Rob Snell
“Ventura Web Design has been an exceptional partner in collaboration with UPS Digital Connections. I've had the pleasure of working with Ventura on projects for clients ranging from startups to well-established businesses. Their team is highly responsive and takes a personalized approach, tailoring solutions to each business rather than applying a one-size-fits-all model.”
Tre McCune
Senior Account Executive, UPS
“My customer has been optimistically fired up since partnering with Ventura Web Design & Marketing! Great job Kevin honing-in, understanding and uncovering my customer's growth challenges.”
Jose Hernandez
“Kevin and his team offer customizable solutions that are specific to one's needs. They take time to listen and truly understand your business model and its unique challenges. This allows Ventura to closely align their products and services to help boost sales, create brand awareness and simply enhance the overall customer experience. I highly recommend Ventura Web Design & Marketing to any small / medium sized business out there in search of professional consulting that's sure to yield effective and positive revenue and performance results.”
Justin Vance
International Account Executive, UPS
“Kevin and the team at Ventura are so easy to work with. From introductions to implementation, you can tell Ventura cares about the customer and their growth. If eCommerce growth is your company's goal, their thoroughness will shine, taking the time to understand the brand and journey of the online business. Thank you Ventura!”
Mark Christensen
“Kevin is the consummate professional. Many web store owners that I have come to speak with highly recommend Ventura Web Design and continue to work with his team to grow their ecommerce business. We recently collaborated on a speaking panel and we worked thru the topic and logistics without missing a beat.”
Shirley Tan
“Professional, creative solutions to taking web design to the next level. The customer service is very personal.”
Kristie Wagoner Cranford
“I've worked with Ventura for years. They do great work at fair prices. Thanks for all of the help!”
Phil Grier
“I wanted to share the awesomeness of Kevin and Ventura. I just had an amazing meeting. He was so helpful in explaining IT lingo, software vs hosting, visibility, etc. He went to my website and diagnosed the issues we are facing with fraud and enlightened me on WooCommerce and the differences in some of these platforms. Kevin also gave me recommendations of ways to address those issues.”
Jen
“I have had the opportunity to work with Ventura on a few projects and the team always provides great insights and direction.”
Kurt E.
“All I can say is that they did an incredible job producing my website. They are very easy to work with, get the job done quickly and if there's ever a problem they correct it immediately. I cannot recommend them more...great folks!!”
Alan Stock
“We are pleased with the work you all have done for us—expedient and thorough and cost effective. We expect you will hear from us again.”
Kevin D.
“Working with Ventura has been such a positive experience—they're responsive, reliable, and genuinely invested in helping our business grow. I always feel supported and confident knowing they’re in our corner!”
Katie Polenzani
“I have had the pleasure of working with Ventura for the past 3 years. They are professional, responsive, and knowledgeable. I would recommend them to anyone looking to grow their business.”
Jose
“We have worked with Kevin and Ventura for more than 10 years. They have been an indispensible part of our team, enabling us to grow and manage our business, from IT needs to marketing programs. Highly recommend!”
David Nolte
“You are making an impact already! We look forward to great growth with you and your team.”
Jamie
“Partnering with Ventura Web Design has played a crucial role in my success in Sales at UPS. Their quick response times and dedication to outstanding customer service have allowed me to address client needs efficiently, creating strong relationships and trust. By utilizing Ventura's services, I've been able to offer cost-effective, innovative solutions that align with my clients' goals, enabling me to consistently meet and exceed sales targets.”
Jake Parsons
UPS
“Ventura Web Design made everything seamless not only for me, but especially for my customer, who felt well-supported and confident.”
Jordan Ginnetti
Customer Success Manager, UPS
“Working with Ventura Web Design has been a great experience! They’re easy to communicate with, quick to respond, and really know what they’re doing. I’ve seen how much their work has helped my customers grow with clean, effective websites that get results. They're a solid team of people who genuinely care about doing great work and building real partnerships.”
Lindsey Chespak
Customer Success Director, UPS
“This is a great collaborative example on how utilizing UPS Digital Connections Partners like Ventura Web Design helped us not only win the business but help this customer grow their business.”
Dominique Secrest
Director of Sales, UPS Healthcare
“Ventura was one of the value propositions we used to convert this long time FedEx customer. Rates were important, but the value set us apart as a true logistics partner in their future.”
Chris Naf
Account Manager, UPS Healthcare
Contact us today
Ventura is ready to help you achieve your goals. Contact us now to get started.