Wholesale and retail customers need different ways to order
Wholesale accounts and direct customers do not always follow the same path. They may need different information, pricing, ordering rules, or ways to contact the business.
UPS Digital Connections Partner
B2B Ecommerce Strategy and Implementation
B2B Ecommerce Agency
We build B2B online stores for manufacturers and distributors whose buyers need more than a standard retail checkout.
How we help
Why standard ecommerce features fall short for B2B buyers
Your products are difficult to explain or order online
Large or technical catalogs can be difficult to browse. Product specifications, compatibility rules, and shipping constraints must be presented in a way buyers can understand.
The website and internal process do not align
Manual handoffs and disconnected systems create delays for customers and staff. The website should support the internal process instead of creating another layer of work.
Our Services
What our B2B ecommerce services include
B2B discovery and requirements
We identify your customer groups and document how pricing and ordering should work for each.
Catalog and product discovery
We make large or specialized catalogs easier to use.
Wholesale and dealer experiences
We plan how wholesale customers and dealers will access pricing and place orders.
Quote and contact workflows
We create a clear next step when a product cannot follow a standard checkout.
Platform and app configuration
We configure native B2B features and selected apps before recommending custom work that increases long-term maintenance.
Integration and launch coordination
We coordinate the technical dependencies and data required for launch.
Our Process
How we work with you
We learn how your customers order
We identify the buyer groups and order paths the site must support. We also document internal ownership, catalog requirements, and connected systems.
We recommend the right setup
We compare native platform capabilities with appropriate apps and custom development. Integration risks and phased alternatives are included in the decision.
We build your B2B storefront
We implement the approved storefront and its audience-specific paths. The build also includes the content, forms, catalog structures, and integrations defined in scope.
We test real orders with your team
We work with your team to test how different customer accounts place orders before launch. Test orders confirm pricing and approvals. They also show whether shipping rules and internal handoffs work correctly.
Case studies
FAQ
Frequently Asked Questions
Can one ecommerce site support both B2B and direct-to-consumer buyers?
Yes. The two audiences must be clearly defined. Their pricing and account rules may differ. Their content and order paths may differ as well. The best architecture depends on how much the two experiences overlap.
Do we need Shopify Plus or BigCommerce Enterprise for B2B ecommerce?
Not always. We first compare the required native features with available app options. We then consider any custom work and its operating cost. Long-term constraints determine whether an enterprise plan is justified.
Can you connect our ecommerce store to an ERP or PIM?
We can plan and coordinate integrations, and we implement selected connections where the APIs, data ownership, and scope are clear. Complex middleware or ERP development may require a specialized integration partner.
Can customers request quotes instead of checking out online?
Yes. We can create quote, consultation, dealer, or contact workflows for products and orders that should not follow a standard checkout path.
How do you handle a very large or technical catalog?
We plan the catalog structure and buyer navigation as one system. Specifications and media support that structure. Product relationships and data ownership matter as well. Catalog planning is a core project requirement rather than a final content task.
Contact us today
Ventura is ready to help you achieve your goals. Contact us now to get started.