Use redirects whenever you change a page’s address or retire a product, so visitors (and search engines) end up on the right page instead of a 404 error.
How to create a redirect on Shopify:
- Log in to your‑store.myshopify.com/admin so you’re on the main dashboard.
- In the left‑hand sidebar, click Content.
- Under Content, click Menus.
- Click the URL redirects button in the top right.
- Click Create URL redirect in the top right.
- In Redirect from, type the old path (e.g., /shirts).
- In Redirect to, type the new destination (e.g., /tshirts).
- Click Save redirect.
Test the redirect: Open a new browser tab and visit your‑store.com/shirts. You should land instantly on your‑store.com/tshirts.
Why use redirects?
Redirects help preserve your site's traffic and SEO rankings by guiding visitors and search engines to the correct page when a URL changes or a product is removed. Instead of hitting a frustrating 404 error, users are smoothly taken to a relevant page, improving their experience and keeping your site reliable.
You’re all set! Repeat the steps for any other pages you’ve moved or renamed.
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