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Case Study

How We Helped The Chef’s Garden Generate $14,863 Through Google Ads in 23 Days

We managed The Chef’s Garden’s Google Ads, generating $14,863.03 in attributed revenue during June 1–23, 2026.

$14,863
Ads-reported revenue
467%
Account ROAS
560%
Build Your Own Box ROAS
23 days
Reporting window

June 1–23, 2026

Campaign results within the account

Google Ads-attributed revenue

Build Your Own Box
$3,303.14
Performance Max
$5,026.74
Other account campaigns
$6,533.15

Revenue uses Google Ads attribution. The three campaign groups total $14,863.03.

What we did

Overview

Different offers needed their own performance review.

The Chef’s Garden account included a Build Your Own Box campaign and a Performance Max campaign. Each represented a distinct part of the advertising program, making campaign-level reporting useful alongside account totals.

We reviewed account and campaign performance for June 1–23, 2026, refined search-term exclusions, and discussed campaign budgets with the client.

The issue

Account averages could obscure campaigns worth discussing.

An overall return figure does not explain the contribution of each campaign. In this case, the client paused two campaigns that had recorded attributed sales during the measured period.

Search traffic also included broad meal ideas, unrelated markets and other suppliers. The work required both ongoing query cleanup and a clear discussion of campaign results before further decisions.

The solution

We reviewed each campaign and excluded irrelevant searches.

We reviewed the account and its individual campaigns. We added negative keywords to exclude irrelevant meal searches and unrelated businesses.

We compared Build Your Own Box and Performance Max results separately, then discussed the paused campaigns with the client using their revenue and spend.

  • We managed and reviewed Google Ads performance.
  • We analyzed Build Your Own Box separately from Performance Max.
  • We added negative keywords from search-term review.
  • We reported revenue and cost by campaign.
  • We discussed paused campaigns using their measured results.
The outcome

The account reported $14,863.03 in revenue during the 23-day window.

From June 1–23, 2026, Google Ads recorded $3,180.73 in spend and 467% overall ROAS. Build Your Own Box contributed $3,303.14 on $589.81 in spend, or 560% ROAS.

Performance Max contributed $5,026.74 in attributed revenue on $1,272.37 in spend, producing 395% ROAS. Other campaigns contributed the remaining $6,533.15.

We used campaign-level results to help the client assess where to allocate advertising spend.

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