How We Managed Industrial Ecommerce Ads at 697% ROAS for R2 Manufacturing

A specialized industrial catalog called for precise search intent.

R2 Manufacturing needed paid-search oversight that reflected the equipment its customers were actually looking for. Searches in a technical category can look relevant while referring to different products or applications.

We managed the account and reported both a rolling 30-day view and month-to-date performance. The August 2026 update documented the account results alongside completed negative-keyword work.

Broad equipment searches could lead the account away from its catalog.

Search-term review surfaced queries for competing attachments, unrelated equipment and product specifications outside the intended offer. Those differences matter when the advertising budget is limited.

The task was to keep the account focused on useful demand while monitoring sales attribution. High engagement was a supporting measure rather than the sole definition of success.

We refined search coverage and tracked the return on spend.

We reviewed the search terms and added negative keywords for queries that did not fit the account’s intended product coverage. The documented exclusions included unrelated loader specifications, attachments and equipment accessories.

We assessed revenue and spend across the July 20–August 18 reporting window, then compared the account’s month-to-date position. This made the review useful for ongoing management rather than a one-time headline.

• Managed the Google Ads account
• Reviewed product relevance in search queries
• Added targeted negative keywords
• Tracked attributed revenue against spend
• Compared rolling and month-to-date performance

The 30-day report recorded 697% ROAS.

From July 20 through August 18, 2026, Google Ads reported $5,756.75 in revenue from $826.01 in spend. The account received 660 clicks from 4,699 impressions, producing the reported 14.05% click-through rate.

The August 1–19 view recorded $4,125.50 in attributed revenue from $606.22 in spend, or 681% ROAS. Together, the two reporting windows gave the client a practical view of current performance for its specialized catalog.

697% ROAS is rounded as reported. Revenue is attributed by Google Ads and does not represent profit after product costs and management fees.