How We Supported Milian Truck Center Across Paid Search and Email

Truck-parts ecommerce required support across acquisition and follow-up.

Milian Truck Center’s BigCommerce business needed ongoing marketing for a specialized catalog. Paid search reached shoppers with active demand, while Klaviyo supported email communication and lifecycle follow-up.

We supported both channels over time. Our email work generated $2,065.15 in Klaviyo-attributed revenue in October 2024, and our Google Ads management achieved 514% ROAS during August 1–25, 2026.

We needed to reach parts buyers and follow up with interested shoppers.

We found searches for used trucks and other vehicles that did not match the parts catalog. We needed to exclude those searches and focus advertising spend on relevant demand.

The email program had a separate task: follow up with shoppers through abandoned-cart and welcome flows while supporting scheduled campaigns. Results needed to remain attributable to the correct channel and period.

We managed each channel around its own customer behavior.

We reviewed paid-search terms, added negative keywords, and tracked revenue against spend. We also adjusted the account’s target ROAS to guide bidding.

We managed abandoned-cart and welcome email flows, produced scheduled campaigns, and reviewed flow and campaign engagement.

• We managed Google Ads for the parts catalog.
• We excluded irrelevant vehicle searches.
• We adjusted the account’s target ROAS.
• We supported abandoned-cart and welcome email flows.
• We produced and reviewed scheduled email campaigns.
• We reported channel performance with separate date ranges.

The two reporting periods show measurable results in both channels.

For August 1–25, 2026, Google Ads reported $5,090.57 in revenue from $991.31 in spend, or 514% ROAS. The last seven days of that period recorded 501% ROAS.

In October 2024, our email program generated $2,065.15 in Klaviyo-attributed revenue, approximately 160% more than the previous month.

We continued to review paid search and email separately, using each channel’s attribution and reporting period.