How We Managed Google Ads at 923% ROAS for Lummi Island Wild

Paid-search performance needed to be measured against sales.

Lummi Island Wild’s ecommerce advertising required ongoing oversight of the searches reaching the account. Exposure alone was not the objective; the useful measure was the revenue Google Ads attributed to the advertising spend.

The August 21, 2026 update reported both August 1–20 performance and the latest seven-day window. That gave the client a longer view alongside a recent check on account efficiency.

Not every seafood-related search represented the right customer.

The account encountered searches for recipes, local markets, unrelated products and other businesses. Those terms required review because broad topical relevance does not necessarily reflect intent to buy from this store.

The constraint was to refine traffic while maintaining a clear view of spend and attributed revenue. Neither click volume nor return on ad spend alone establishes business profit.

We reviewed search terms and excluded irrelevant traffic.

We monitored account performance and added negative keywords based on the searches being encountered. The update documents exclusions spanning recipe queries, local shopping searches and unrelated suppliers.

We paired that work with reporting on spend, conversions, cost per conversion and revenue. The same measures were reviewed across month-to-date and seven-day windows.

• Reviewed search terms reaching the account
• Added negative keywords for irrelevant queries
• Monitored advertising spend and attributed revenue
• Reported conversion volume and acquisition cost
• Compared recent results with month-to-date performance

Google Ads reported $14,235.57 in revenue from $1,541.49 in spend.

For August 1–20, 2026, the account reported 923% ROAS and 69 conversions. The report also recorded 1,248 clicks at an average cost of $1.24.

The August 14–20 window reported $5,265.05 in revenue from $592.09 in spend, or 889% ROAS. This second view showed continued attributed return during the latest week, without treating a short reporting period as a promise of future results.

923% ROAS is rounded as reported. Revenue is attributed by Google Ads; product costs and agency fees are not included in this comparison.