How We Connected Email Marketing and BigCommerce Support for GateHouse Supplies

A specialist parts business needed coordinated store and marketing support.

GateHouse Supplies operates a BigCommerce storefront with a catalog that depends on clear product identification and navigation. Customers need to find the right parts while returning buyers benefit from timely follow-up.

We supported the BigCommerce storefront alongside its Klaviyo email program, combining catalog improvements with customer follow-up and regular performance reviews.

Product discovery and customer follow-up both needed ongoing attention.

The brands page needed cleanup and better visibility. Detailed parts imagery helped customers identify components, while email flows needed refinement beyond their initial setup.

The store also faced a decline in visits and average order value. A higher conversion rate alone could not explain the commercial picture, so our reporting kept orders and revenue in view.

We improved email follow-up and made the catalog easier to navigate.

We adjusted the timing of the first high-value abandoned-cart email and added a second browse-abandonment follow-up. We also updated DMARC authentication and produced short-form and long-form email campaigns.

On the storefront, we cleaned up the brands page and added footer links to make it easier to reach. We also produced an exploded parts view for the Doorking 6100 and reviewed remaining catalog issues with the client.

• We refined abandoned-cart email timing.
• We added a browse-abandonment follow-up.
• We completed DMARC updates.
• We produced short-form and long-form campaigns.
• We cleaned up the brands page and added discovery links.
• We created a detailed exploded parts view.

Our email program generated $59,091 in Klaviyo-attributed revenue.

In the February 2024 month-to-date report, Klaviyo attributed $49,874.30 to automated flows and $9,216.70 to campaigns. Together, they generated $59,091 in email-attributed revenue.

Alongside the email program, we made the brands page easier to find and created detailed parts imagery to help customers navigate the catalog.

We continued to support the catalog and refine customer follow-up through ongoing BigCommerce and Klaviyo work.