← All case studies
Case Study

How We Helped AllPedal Activate 129 Google Shopping Feed Items

We addressed AllPedal’s Merchant Center setup and helped 129 of 130 feed items become active for Google Shopping.

February 14, 2023

129 of 130 feed items active

Google Merchant Center · Shopping feed status

Active feed items
129
Total feed items
130
Disapproved feed items
1

Feed items include product variants.

What we did

Overview

The Shopping campaign needed products that were eligible to serve.

AllPedal’s Google Shopping campaign needed eligible products before its ads could reach shoppers. We reviewed the advertising account and Merchant Center setup to identify what was blocking approval.

We focused on store-policy information and product eligibility so AllPedal could begin appearing in Shopping results.

The issue

Missing account information stood in the way of product eligibility.

We found missing return-policy information and shipping requirements that needed attention in Merchant Center. The unapproved products prevented the Shopping campaign from serving as intended.

We needed to address those account requirements and monitor the feed as Google reviewed the products.

The solution

We worked on Merchant Center requirements and monitored approval.

We reviewed the Shopping setup and added return-policy information that matched the store’s website. We identified missing shipping information for follow-up and monitored product approval.

As products became eligible, we checked Merchant Center activity and verified that AllPedal appeared in sponsored Shopping results.

  • We reviewed Merchant Center requirements and product eligibility.
  • We added return-policy information that matched the store.
  • We identified shipping information that needed attention.
  • We monitored product approval and checked sponsored Shopping listings.
The outcome

We helped activate 129 of 130 Shopping feed items.

By February 14, 2023, Merchant Center showed 129 active feed items out of 130 total. One item remained disapproved.

AllPedal’s products appeared in sponsored Shopping results, and the campaign began receiving clicks. Resolving the eligibility barriers made those listings available to shoppers.

Explore the Services Behind This Project

Are product approvals holding up your Shopping ads?

We can diagnose product disapprovals and address the feed and account issues preventing your listings from reaching shoppers.

Discuss your project