The Essential Ecommerce Web Design Guide

The Essential Ecommerce Web Design Guide

Kevin Richards
6 years ago

Your guide to a successful e-commerce design starts here. We’ve put together the essential design elements that make up a great web store, how many of these features does your store have?

The Homepage

  1. SSL Security

    HTTPS is essential to provide security to your customers, the green lock icon tells visitors your site is trustworthy.

  2. Powerful Headline

    The hero image and headline strongly influence your visitor’s perception of your business by providing users with your most important offer and/or service.

  3. Call to Action

    The call to action tells users exactly what you want them to do. Usually in the form of a brightly colored button, CTA’s direct visitors exactly where you want them to go.

  4. Displaying featured categories provides users an even easier way to find products relevant to their interests.

  5. Discount Indicator

    Bring attention to promotional items by displaying a badge or similar element. This catches the user’s attention and will result in more page views of this item.

  6. Promote top-sellers, high margin items or products with high search volume.

  7. Add to Cart / Favorites

    Use an add to cart button to make purchasing easier for users who already know what they’re looking for or are return customers who have decided to purchase.

  8. New Products

    Use a “new arrivals” section to promote your latest and greatest products, visitors may be looking for new items.

  9. Newsletter Signup

    Build an email list to retain traffic and drive repeat traffic to your site. Email newsletters can be used for promotions, retargeting and sharing news and features.

  10. Social Sharing

    Enable social sharing links to allow visitors to spread your business via social media. This improves search engine rankings and provides social proof to skeptical shoppers.

  11. Phone Number

    Many customers will want to contact you directly, make it easy to find your support phone number.

  12. Site Search

    Significantly improve user’s search experience and utilize this feature to suggest your featured products.

  13. Category Menu

    Providing a category menu will allow visitors to quickly and easily find what they’re looking for by browsing categories

  14. Support / Policies

    Clearly display your shipping, support and other policies. No one likes to be surprised by shipping costs.

  15. Recently Viewed

    Displaying recently viewed products increases the chance that a user will purchase a product they may have hesitated to purchase in the past.

  16. Contact Information

    Clearly display your contact information and if you have a physical location, list your address and hours of operation. This should be visible on every page of the site.

The Product Page

  1. Sitemap / Breadcrumbs

    Breadcrumb navigation shows your visitors where they are on the hierarchy of pages. This is especially useful when you have many categories and subcategories.

  2. Quality Product Image

    This is the first image a shopper sees when looking for their product. A quality photo can increase the value of the product itself and improve trust in your brand.

  3. Multiple Product Angles

    Simulate the experience of walking into a store and being able to pick up a product and look at it from every angle. This provides customers a better feel for the product.

  4. Product Video

    Video is the most compelling way to engage consumers, especially those viewing your site from mobile devces. Consumers are more likely to buy after viewing a video.

  5. Social Sharing

    Increase cross-channel promotion by allowing users to share products. Smaller, subtle design provides the function without detracting from the buying experience.

  6. Displaying related products is an easy way to cross-sell directly to your customers. You can offer them products that work well together or alterative brands.

  7. Product Title

    Your product title should be large and easy to read, but it also needs to capture their attention and provide enough information to differentiate the product.

  8. Reviews

    Most people consult reviews or ratings before making a final purchase, as a result they are more likely to buy from your site if you have product ratings and reviews available.

  9. Price Point

    Your design should make the price of the item clear and noticeable. Any promotional discounts should be obvious, confusing pricing schemes will only frustrate users

  10. Quantities

    Allowing customers to specify the number of items to add to their cart not only improves the number of sales you get, but reduces friction and intuitively makes sense.

  11. Color Options

    Customers want to see all of the options available for an item they’re interested in. Make sure you show customers all of the product details with clickable color swatches.

  12. Prominent Add to Cart

    Use color and contrast to make the Add to Cart stand out from the rest of the page. The button should be fairly large and include an arrow or design element to draw the eye.

  13. Secure Shopping Badge

    Display a “trust seal” to overcome skeptical customers’ fears and increase conversions.

  14. Add to Wish List

    Sometimes a shopper isn’t quite ready to order, but wants to remember the product and your store. Make it easy to do so by providing an “Add to Wish List” button.

  15. Product Description

    Customer’s have questions about products, your product description should answer all of the questions before they get to checkout. If they can’t find the information they’re looking for, they are likely to abandon the sale completely.


What Our Customers Are Saying

“I wanted to share the awesomeness of Kevin and Ventura. I just had an amazing meeting. He was so helpful in explaining IT lingo, software vs hosting, visibility, etc. He went to my customer’s website and diagnosed the issues we are facing with fraud and enlightened me on WooCommerce and the differences in some of these platforms. Kevin also gave me recommendations of ways to address those issues, as he put it…”I have a quick answer to your problem”, or “I have a really great answer to your problem!” He will also provide a strategy on how to pitch to the customer based on the culture of the business.”

Happy client
Account Manager

“I have had the opportunity to work with Ventura on a few projects and the team always provides great insights and direction. I would have no issue in recommending Kevin with any of my customers or prospects.”

Happy client
Kurt Eady
Marketing Manager

“Kevin is the consummate professional. Many web store owners that I have come to speak with highly recommend Ventura Web Design and continue to work with his team to grow their ecommerce business. We recently collaborated on a speaking panel and we worked thru the topic and logistics without missing a beat.”

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Shirley Tan
Senior Commerce Partner Manager, Oracle

“You are making an impact already! We look forward to great growth with you and your team.”

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Jamie L
Sales Manager

“I will definitely continue to position Ventura Web Design to my customers.”

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Jose H
Account Executive

“Ventura did awesome work for Memphis Grindhouse Coffee. Ventura provided step by step guidance on how to create a better customer experience through the website redesign. I recommend Ventura to any ecommerce business due to their extensive knowledge and experience with increasing traffic for ecommerce businesses.”

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Account Executive

“Kevin and the team at Ventura are so easy to work with. Thank you Ventura!”

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Mark C
Account Executive

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