Learn about the latest trends in eCommerce, web design, and digital marketing.
Common Buyer Personas in E-Commerce
In the ever-evolving marketplace, understanding the diverse array of buyer personas is crucial for tailoring your marketing strategies to meet the specific needs and preferences of your target audience. From bargain hunters to luxury consumers, each persona presents unique challenges and opportunities for businesses. Let’s dive into the common buyer personas and how you can […]
How to Enhance User Experience with Custom 404 Pages
Sometimes, customers click on a link and get a ‘page not found’ message, known as a 404 page. This can be annoying, but your online store can turn it into a helpful moment. A good 404 page keeps customers happy even when they can’t find what they’re looking for. You can make these pages fun […]
Best Ecommerce Platforms in 2024: How to Choose
In this article, we will discuss what to look for in an eCommerce platform, popular eCommerce platforms, the pros and cons of each platform, and how to choose the right one for your business.
How to Add a Product to BigCommerce
This how-to guide is designed to show you step by step how to add products, images, pricing, and other details to your BigCommerce store.
Mobile Web Design in 2024: Responsive vs. Adaptive
Learn the difference between the two different mobile website design choices. Should you choose a responsive or adaptive design for your mobile site.
How to Get Your BigCommerce API Key
Your BigCommerce store allows you to generate API keys that can be used to manage your storefront programmatically. Whether you’re building a custom BigCommerce app, or your BigCommerce design agency has requested your API key, this we’ve got you covered in this article. Let’s get your key! Follow the steps below to get your API […]
Give Someone Access and Permissions to Manage Pages in Meta Business Manager
Learn how to give someone access and permissions to manage Pages in Meta Business Manager.
Add an Instagram Account to Your Meta Business Manager
Learn how to add Instagram business accounts to your Meta Business Manager.
How to Add People to Meta Business Manager
Guide on adding/removing people in Meta Business Manager, setting permissions, and ensuring security with two-factor authentication and role management.
How to Create a BigCommerce API Access Token
Create an API access First, log in to your BigCommerce account. In the left side menu, go to settings. On the new page that loads scroll down to the API section and click on Store-level API accounts Click on Create API Account, and then – Create V2/V3 API token. After this, you will need to […]
Using Pinterest to Improve SEO in 2023!
Social and digital marketing is constantly evolving. Depending on the type of business you have, Pinterest may be an overlooked resource in your tool box. Here is a list of commonly asked questions (and answers!) when it comes to understanding the relationship between Pinterest, your business, and SEO. What is Pinterest? Pinterest is an incredibly […]
How to Share Your Meta Pixel (Facebook Pixel) with an Agency
If you are a brand or retailer advertising on Facebook, your agency may ask you to share your Meta pixel. By sharing your Meta pixel with your web agency, they can better serve you by optimizing your ads and improving your results. What is Meta Pixel? Adding the Meta Pixel to your website allows you […]
10 Components Slowing Down Your Website
Are you looking for ways to speed up your website? If so, you’re not alone. Many websites suffer from slow loading times, which can be incredibly frustrating for users and lead to a decrease in traffic. In this blog post, we’ll cover 10 factors that could be slowing down your website loading speed and how […]
Social Media Marketing & eCommerce in 2022: What to Expect
We’ve seen social media change the way we go about marketing and advertising our businesses to the world. Social media is an incredible avenue to maintain top of mind awareness with your shoppers. Influencer Marketing will Evolve Influencer Marketing has taken the internet by storm. While it was once a trend, it’s more common than […]
Domain Authority: Explained
We all want the best website that ranks number one on search engines but how do we get there? There is an important metric to look at when evaluating your website called domain authority. In this blog, we discuss what domain authority is, how to find your domain authority score, and how to improve it. […]
How To Import And Export On Big Commerce
Importing and exporting files on Big Commerce can seem like a daunting task at first but with the steps and video listed below you should be able to import and export with ease. Before Getting Started To import and export on Big Commerce you will need access to a program like Excel, Numbers, or […]
How To Edit BigCommerce Orders
There are times you may have to go into a placed order to change some details. The most likely occurrence is when a customer reaches out to change an aspect of their order, whether it be a simple typo or a different shipping address these can all be easily adjusted in the control panel by […]
How To Manage Orders On Big Commerce
Being able to manage orders and respond to messages is an important part of running a Big Commerce store. The steps below will help you understand and use the actions and different types of correspondence on your Big Commerce site. Order Actions To view order actions go to the View Orders page and on […]
How To Successfully Advertise On Instagram
Posting on your business’s Instagram page is only half the fun, the other half is looking at your insights and measuring the success of your posts and ads, and adjusting as necessary. In this blog, we will discuss Instagram insights, how to create an Instagram ad, and how to measure your success. Insights Instagram business […]
How To Set Up A Business Instagram Account
There’s no doubt that Instagram started as a simple photo-sharing app and has now become one of the largest social media platforms out there. It’s one of the best tools for businesses to reach their target audience. In this blog, we discuss why you should be on Instagram, how to set up your account, what […]
How Google Quality Raters Affect Site Rankings
Google has shared their vision for what the next 20 years of search will look like. In doing so, Google also discussed how their systems work today. It is in this part of the article that they reveal a very interesting piece of information that both supports my previous quality raters hypothesis (raters can help […]
Marketing 101 – 5 Steps to Winning Online
Step 1 – Identify your niche (Who do you sell to?) What is a niche and why should you care? A niche is defined as: denoting or relating to products, services, or interests that appeal to a small, specialized section of the population. For some, this seems counter-intuitive, why would I want to exclude potential […]
Optimizing for Mobile Web Design
Technology is constantly evolving. Long gone are the days when you could make a simple website, built for desktop, and tons of leads would come your way. Today, you have to build your site for both desktop and mobile visitors. In fact, you may even find that the majority of site visitors are on mobile […]
BigCommerce Abandoned Cart Emails – How To Guide
Running a BigCommerce store is a great way to sell your products online. However, sometimes customers might add items to your cart, but never purchase them. Luckily, the BigCommerce platform keeps tracks of these “abandoned carts”. They also offer a user friendly way to contact customers who have left their cart full via “Abandoned Cart […]
Remembering All That Served
Today we remember and honor all those who served, we salute you. Happy Memorial Day!
5 Easy SEO Boosts
Whether your business is strictly online or it’s a combination of online and brick-and-mortar, you know you want to be at the very top of those search results when anyone Googles something related to your industry. There are countless things you could do to improve your SEO and help get you to the top of […]
Ecommerce Content Marketing
What is Content Marketing? Content marketing is a marketing strategy that focuses on delivering unique, useful and shareable content to a particular target audience. The goal is to generate leads, establish your branding and provide value to your customers. Why care about Content Marketing? There are many types of inbound marketing available to you as […]
7 Lucky Marketing Tips for Friday the 13th
Friday the 13th is here yet again which means all of the triskaidekaphobiacs are on red alert. If you’ve had an aversion to embracing or even promoting this holiday because of this phobia then you are missing out! We’re here to show you there’s a completely different way to handle this traditionally unlucky day and tell […]
Importance of Branding in Web Design
No matter how long you’ve been in business it’s a safe bet that you’ve spent countless hours building your brand and meticulously identifying the best way to market that brand to your customers. The big question is have you spent some of those hours making sure your website (your #1 selling tool) is consistent with […]
How Do I Generate New Leads?
No matter what you sell or what service you provide, you won’t be selling much or providing service unless you can introduce potential customers to your offering. How will anyone find your website, let alone stick around to buy your product? There are many ways to get visitors to you, see our list below for […]
5 Reasons to change your Ecommerce Banners Regularly
Ecommerce stores often rely on large banner and billboard graphics to help create a positive first impression. But why should you be changing them out regularly? Here are 5 key reasons why making regular updates to your website banner designs is important: Make sure visitors know they‘re in the right place. Your homepage banner and […]
The Essential Ecommerce Web Design Guide
Your guide to a successful e-commerce design starts here. Here is a list of the essential design elements that make up a great web store.
How to Create a Promotional Email Campaign
Creating an email promotion doesn’t have to be a difficult task. If you already have your email marketing list in place and your marketing calendar planned out, you’re halfway there. Let’s look at what the next steps are to turning on the money faucet for your business. For this example, let’s pretend you’re promoting a […]
Google Makes Major Shift on Search Results Pages
You may not have noticed it, but Google made a major change to the way it displays search results. Google recently removed all pay-per-click ads from the right side of it’s search results pages. After more than ten years of Adwords pay-per-click results taking up both the top 1-3 spots and the entire right column […]
Planning Your Marketing Calendar
Having a fully planned out marketing calendar for the year is crucial for busy store owners. You don’t have time during your busy seasons to sit down and come up with a marketing plan for promotions that need to go out on time. Graphics need to be created, compelling text needs to be written, coupons […]
Growing Your Email Marketing List
Deciding to start Email Marketing is a great leap in the right direction. Chances are, you’re starting off with a small email list of your current clients. That’s great! Now let’s look at how you can grow your email marketing list to make your messages heard far and wide. Growing your email list is a […]
The Importance of Online Reviews
If you’ve ever shopped online, chances are that you’ve seen and considered reviews for merchants you shop with and products that you’ve browsed. Customers prefer real testimonials to marketing fluff, so it’s no surprise that reviews are the fastest growing social marketing tool for online stores. According to a 2012 study, almost 33% of shoppers […]
How Can I Make My Store a Google Trusted Store
Having the trust of consumers is very important for online retailers. There are a number of different ways to build trust for your store. Becoming a Google Trusted Store and displaying the Trusted Stores badge on your site goes a long way towards building trust with your potential customers. Being accepted in the Google Trusted […]
5 Tips for Properly Merchandising Your Online Store
Properly merchandising your online store is just as important as merchandising a brick-and-mortar store. Having a well-merchandised store can lead to increased conversion rates and higher average ticket sizes. Online merchandising is, at its most basic, a way of displaying your products that entices your customers to make a purchase. There are a myriad of […]
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