Best Ecommerce Platform in 2024

Posted on December 31, 2023 by Kevin Richards

Cover for Best Ecommerce Platform in 2024

Are you looking for the best eCommerce platform for your business or website? With so many options available, it’s difficult to know which one is right for you. In this article, we will discuss what to look for in an eCommerce platform, popular eCommerce platforms, the pros and cons of each platform, and how to choose the right one for your business. Additionally, this article will explore why selecting a suitable eCommerce platform is essential to the success of your business.

What to Look for in an eCommerce Platform

When selecting an eCommerce platform, there are several factors that must be taken into consideration.

Features and Functionality

While all e-commerce platforms offer the same foundational features such as selling products and being able to have your own online store, if we take a more in-depth look we will find that there are many important differences and factors to consider.

  • Does it offer a comprehensive set of features that meet your needs?
  • Does it include things like customer accounts, shopping carts and payment processing?
  • Is it easy to use and intuitive?
  • Does it fit with my eCommerce IT RFP?

Customer Support Options, Ease-of-Use, and Scalability

Different platforms offer varying levels of customer service and technical support in order to make sure that users have everything they need when running their store.

  • What customer support options are available on the ecommerce platform?
  • How user–friendly is the ecommerce platform?
  • How easily can the ecommerce platform scale with my business growth?
  • Does the ecommerce platform offer any additional features that could be beneficial for my business?

Payment Gateways and Shipping

It’s important to ensure that the payment processor and shipping provider you choose are reliable so that customers can trust their data is secure when making orders online.

  • Do they have integrations with existing or preferred payment processors?
  • Are there built-in shipping solutions or do you need a separate provider?


Different e-commerce platforms have different pricing structures depending on features offered. Make sure you understand what you’re getting for your money before making a decision, as this can have a major impact on your bottom line over the long-haul.

  • What features are included in each e–commerce platform‘s pricing structure?
  • How can I ensure I‘m getting the best value for my money when choosing an e–commerce platform?
  • What long–term impacts should I consider when selecting an e–commerce platform?

Hosted vs Self-Hosted

There are two main types of eCommerce platforms: hosted solutions and self-hosted solutions. The decision between a hosted or self-hosted solution should depend on your needs and budget; hosted solutions tend to be more costly but take care of all technical aspects while self-hosted options can be cheaper but require more technical expertise from those managing the store.

  • Hosted solutions provide a fully managed service with everything taken care of by the provider while self-hosted solutions require more technical knowledge as they are built on open source software such as Magento or WooCommerce.
  • Self-hosted solutions also require users to manage their own hosting services which can be time consuming if not done correctly.

Most Popular eCommerce Platforms

There are many popular eCommerce platforms available today. Some of the most popular include ShopifyBigCommerceMagentoWooCommerceSquarespace, and Wix. Each of these platforms offers different features and functionality at varying price points which makes it easy to find one that meets both your short term needs as well as long term growth aspirations.

  • Shopify is a great choice for those who want a straightforward solution with plenty of features at an affordable price point. It is easy to use with built-in payment processing, analytics tools and marketing tools included in their plans making it ideal for businesses just starting out who don’t yet need advanced features like loyalty programs or custom checkout flows, yet still want access to powerful tools like abandoned cart recovery or email campaigns.
  • BigCommerce is a popular e-commerce platform that allows users to customize their stores with advanced features such as abandoned cart recovery and loyalty programs included in their plans making them suitable for larger businesses who may have more complex requirements.
  • Magento is often used by larger businesses due to its robust capabilities but can be more complex than other options due to its open source codebase which means additional development work may be required if customizations are desired.
  • WooCommerce is great if you want to integrate with WordPress but may require more development work than other solutions so make sure developers are readily available before committing.
  • Squarespace and Wix offer easy-to-use solutions but may not offer all the features or flexibility needed for larger stores so make sure these limitations are taken into account when selecting them.

Pros and Cons of the Most Popular E-Commerce Platforms

When deciding on an eCommerce platform, it’s important to weigh the pros and cons of each option carefully in order to ensure that your business has access to all the necessary features while still keeping costs low enough so that they don’t become prohibitively expensive over time.


Shopify is one of the most popular e-commerce solutions, known for its intuitive interface and reliable support.


  • Easy setup and user-friendly interface
  • Robust feature set
  • Comprehensive support options
  • Secure and reliable hosting
  • Flexible payment options


  • Limited customization options
  • Additional costs for extra features
  • Poor reporting capabilities
  • Third-party integration difficulties
  • Limited scalability for larger businesses


BigCommerce is a powerful platform with scalability and a wide range of features.


  • Comprehensive feature set
  • Flexible payment options
  • Easy setup and user-friendly interface
  • Robust customer support services
  • Powerful API integration capabilities


  • Expensive pricing plans compared to competitors
  • Limited developer support
  • Can be confusing due to all customizable options


Magento is an open-source platform known for its flexibility and extensive features.


  • Highly customizable platform
  • Comprehensive feature set
  • Robust API integration capabilities
  • Powerful analytics reporting
  • Flexible payment options with no transaction fees


  • Complex installation process
  • Difficult to use interface
  • Limited customer service options
  • Expensive pricing plans compared to competitors
  • Lack of mobile-friendly themes


WooCommerce is an open-source solution built on WordPress, offering ease of use and integration with plugins.


  • Free open-source platform with no transaction fees
  • Easy setup and user-friendly interface
  • Comprehensive plugin library
  • Robust analytics reporting capabilities
  • Mobile-friendly themes available


  • Limited scalability
  • Lack of comprehensive customer service options
  • Poor API integration capabilities
  • Difficult interface for non-technical users
  • Expensive pricing for additional features


Squarespace is an all-in-one website builder with an online store platform.


  • Intuitive design tools and professional templates
  • Easy setup and user-friendly interface
  • Robust SEO capabilities
  • Mobile-friendly themes available
  • Flexible payment options with no transaction fees


  • Limited feature set compared to competitors
  • Poor API integration capabilities
  • Expensive pricing plans
  • Limited scalability
  • Lack of comprehensive customer service


Wix is an all-in-one website builder and e-commerce platform known for its intuitive interface.


  • Intuitive drag-and-drop builder
  • Flexible customization options
  • No transaction fees
  • Robust SEO capabilities
  • Comprehensive customer service


  • Difficult to switch platforms
  • Limited scalability
  • Expensive pricing plans
  • Poor API integrations
  • Lack of powerful analytics reporting tools

This comparison should give you a clearer picture of the strengths and weaknesses of each platform, helping you make the right choice for your online store.

Choosing the Right eCommerce Platform for Your Business

Choosing the best eCommerce platform is an important decision that should not be taken lightly. Any mistakes made here could potentially cost thousands in lost revenue over time, so taking extra care when researching each option before making a decision pays dividends down the road.

Factors to Consider

When selecting an eCommerce platform, consider factors such as features offered, cost, customer support options, ease of use, scalability, mobile commerce, security, integration capabilities, third party app compatibility, internationalization needs, and scalability requirements.

Success Stories

There are numerous success stories from businesses who have chosen well when selecting an e-commerce solution – from small startups like Glossier who have grown into major beauty brands using Shopify – through established companies like Uniqlo who have chosen Magento Enterprise Edition as their go-to solution.

Mobile Commerce

Don’t forget about mobile commerce when making your selection – ensuring your store looks great across all devices gives customers confidence in buying online from any device regardless if using desktop computers, tablets and smartphones alike.

Security Measures

Make sure whichever platform you choose has good security measures in place so both customers’ data privacy and financial information remain safe from potential malicious actors attempting harm.


Selecting an eCommerce platform can be daunting, but with careful research and consideration of factors such as features offered, cost, customer support options, ease of use, scalability, mobile commerce and security, you can find one that meets your needs both now and in the future. It is important to understand how well the platform integrates with 3rd party apps and services both now and into the future. With careful consideration given during the selection process, you can ensure every aspect has been researched thoroughly, allowing greater confidence during implementation stage leading toward successful launch and ongoing maintenance. Taking the time to research and select the right eCommerce platform can be a great investment for your business.

Ready to get started?

We can't wait to help you grow your business. Our team is ready to help you achieve your goals. Contact us today to get started.