Best Ecommerce Platforms in 2024: How to Choose

Best Ecommerce Platforms in 2024: How to Choose

Kevin Richards
2 months ago

Are you looking for the best eCommerce platform for your business or website? With so many options available, it’s difficult to know which one is right for you. In this article, we will discuss what to look for in an eCommerce platform, popular eCommerce platforms, the pros and cons of each platform, and how to choose the right one for your business. Additionally, this article will explore why selecting a suitable eCommerce platform is essential to the success of your business.

 What to Look for in an eCommerce Platform

When selecting an eCommerce platform, there are several factors that must be taken into consideration.

Features and Functionality

While all e-commerce platforms offer the same foundational features such as selling products and being able to have your own online store, if we take a more in-depth look we will find that there are many important differences and factors to consider.

  • Does it offer a comprehensive set of features that meet your needs?
  • Does it include things like customer accounts, shopping carts and payment processing?
  • Is it easy to use and intuitive?
  • Does it fit with my eCommerce IT RFP?

Customer Support Options, Ease-of-Use, and Scalability

Different platforms offer varying levels of customer service and technical support in order to make sure that users have everything they need when running their store.

  • What customer support options are available on the ecommerce platform?
  • How userfriendly is the ecommerce platform?
  • How easily can the ecommerce platform scale with my business growth?
  • Does the ecommerce platform offer any additional features that could be beneficial for my business?

Payment Gateways and Shipping

It’s important to ensure that the payment processor and shipping provider you choose are reliable so that customers can trust their data is secure when making orders online.

  • Do they have integrations with existing or preferred payment processors?
  • Are there built-in shipping solutions or do you need a separate provider?


Different e-commerce platforms have different pricing structures depending on features offered. Make sure you understand what you’re getting for your money before making a decision, as this can have a major impact on your bottom line over the long-haul.

  • What features are included in each ecommerce platform‘s pricing structure?
  • How can I ensure I‘m getting the best value for my money when choosing an ecommerce platform?
  • What longterm impacts should I consider when selecting an ecommerce platform?

Hosted vs Self-Hosted

There are two main types of eCommerce platforms: hosted solutions and self-hosted solutions. The decision between a hosted or self-hosted solution should depend on your needs and budget; hosted solutions tend to be more costly but take care of all technical aspects while self-hosted options can be cheaper but require more technical expertise from those managing the store.

  • Hosted solutions provide a fully managed service with everything taken care of by the provider while self-hosted solutions require more technical knowledge as they are built on open source software such as Magento or WooCommerce.
  • Self-hosted solutions also require users to manage their own hosting services which can be time consuming if not done correctly.

 Pros and Cons of the Most Popular E-Commerce Platforms

When deciding on an eCommerce platform, it’s important to weigh the pros and cons of each option carefully in order to ensure that your business has access to all the necessary features while still keeping costs low enough so that they don’t become prohibitively expensive over time.

E-Commerce Platform Pros and Cons Comparison Chart, Ventura Web Design © 2023
Founded in 2004, Shopify is one of the most popular ecommerce solutions available. It stands out from the competition with its intuitive user interface, comprehensive suite of features, and reliable customer support. Shopify has a market share of around 10%.
 Easy setup and user friendly interface
 Robust feature set
 Comprehensive support options
 Secure and reliable hosting
 Flexible payment options
 Limited customization options
 Additional costs for extra features
 Poor reporting capabilities
 Third-party integration difficulties
 Limited scalability for larger businesses
Established in 2009, BigCommerce is a powerful platform that offers a wide range of features and customization options. It stands out from the rest with its scalability and ability to handle large volumes of traffic. BigCommerce has a market share of around 3%.
 Comprehensive feature set
 Flexible payment options
 Easy setup and user friendly interface
 Robust customer support services
 Powerful API integration capabilities
 Expensive pricing plans compared to competitors
 Limited developer support
 Can be confusing due to all of the customizable options
Launched in 2008, Magento is an open-source ecommerce platform that provides a wide range of features and customization options. It stands out from the rest with its flexibility and ability to integrate with third-party applications. Magento has a market share of nearly 2%.
 Highly customizable platform
 Comprehensive feature set
 Robust API integration capabilities
 Powerful analytics reporting
 Flexible payment options with no transaction fees
 Complex installation process
 Difficult to use interface
 Limited customer service options
 Expensive pricing plans compared to competitors
 Lack of mobile-friendly themes and templates available for design purposes
Founded in 2011, WooCommerce is an open-source ecommerce solution built on WordPress. It stands out from the others with its ease of use and ability to integrate with WordPress plugins. WooCommerce has a market share of around 36%.
 Free open source platform with no transaction fees
 Easy setup and user friendly interface
 Comprehensive plugin library with flexible customization options
 Robust analytics reporting capabilities
 Mobile-friendly themes and templates available for design purposes
 Limited scalability for larger businesses
 Lack of comprehensive customer service options, including phone support
 Poor API integration capabilities compared to competitors
 Difficult to use interface for new users without technical knowledge
 Expensive pricing plans compared to other ecommerce platforms when needing additional features or extensions
Established in 2003, Squarespace is an all-in-one website builder and online store platform. It stands out from the competition with its drag-and-drop website builder, comprehensive suite of features, and reliable customer support. Squarespace has a market share of around 14%.
 Highly intuitive design tools and professional looking templates
 Easy setup and user friendly interface
 Robust SEO capabilities and analytics reporting tools
 Mobile-friendly themes and templates available for design purposes
 Flexible payment options with no transaction fees
 Limited feature set in comparison to other ecommerce platforms
 Poor API integration capabilities
 Expensive pricing plans compared to competitors
 Lack of comprehensive customer service
 Limited scalability for larger businesses
Founded in 2006, Wix is an all-in-one website builder and ecommerce platform. It stands out from the rest with its intuitive drag-and-drop website builder, comprehensive suite of features, and reliable customer support. Wix has a market share of around 6%.
 Highly intuitive drag and drop website builder
 Flexible customization options
 No transaction fees
 Robust SEO capabilities
 Comprehensive customer service
 Difficult to switch platform once website is built
 Limited scalability
 Expensive pricing plans compared to competitors
 Poor API integrations
 Lack of powerful analytics reporting tools

 Choosing the Right eCommerce Platform for Your Business

Choosing the best eCommerce platform is an important decision that should not be taken lightly. Any mistakes made here could potentially cost thousands in lost revenue over time, so taking extra care when researching each option before making a decision pays dividends down the road.

Factors to Consider

When selecting an eCommerce platform, consider factors such as features offered, cost, customer support options, ease of use, scalability, mobile commerce, security, integration capabilities, third party app compatibility, internationalization needs, and scalability requirements.

Success Stories

There are numerous success stories from businesses who have chosen well when selecting an e-commerce solution – from small startups like Glossier who have grown into major beauty brands using Shopify – through established companies like Uniqlo who have chosen Magento Enterprise Edition as their go-to solution.

Mobile Commerce

Don’t forget about mobile commerce when making your selection – ensuring your store looks great across all devices gives customers confidence in buying online from any device regardless if using desktop computers, tablets and smartphones alike.

Security Measures

Make sure whichever platform you choose has good security measures in place so both customers’ data privacy and financial information remain safe from potential malicious actors attempting harm.


Selecting an eCommerce platform can be daunting, but with careful research and consideration of factors such as features offered, cost, customer support options, ease of use, scalability, mobile commerce and security, you can find one that meets your needs both now and in the future. It is important to understand how well the platform integrates with 3rd party apps and services both now and into the future. With careful consideration given during the selection process, you can ensure every aspect has been researched thoroughly, allowing greater confidence during implementation stage leading toward successful launch and ongoing maintenance. Taking the time to research and select the right eCommerce platform can be a great investment for your business.

Do you need help choosing an eCommerce platform? Our experienced team of web designers and digital marketers are dedicated to creating stunning e-commerce websites that are optimized for search engines and designed to maximize conversions. With our comprehensive web design and marketing services, we can help you create an eCommerce website that will make your business stand out from the competition.
Contact us today to learn more about how Ventura Web Design can help you create an effective online presence.


What Our Customers Are Saying

“I wanted to share the awesomeness of Kevin and Ventura. I just had an amazing meeting. He was so helpful in explaining IT lingo, software vs hosting, visibility, etc. He went to my customer’s website and diagnosed the issues we are facing with fraud and enlightened me on WooCommerce and the differences in some of these platforms. Kevin also gave me recommendations of ways to address those issues, as he put it…”I have a quick answer to your problem”, or “I have a really great answer to your problem!” He will also provide a strategy on how to pitch to the customer based on the culture of the business.”

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