Running a BigCommerce store is a great way to sell your products online. However, sometimes customers might add items to your cart, but never purchase them. Luckily, the BigCommerce platform keeps tracks of these "abandoned carts". They also offer a user friendly way to contact customers who have left their cart full via "Abandoned Cart Emails".
According to SaleCycle, 75.6% people put items in their online shopping cart only to leave it without completing their purchase.¹
That's a lot of money on the table! What would it mean to you to get 1%, 5%, 10% or 20% of those "lost" sales? That's exactly what a proper abandoned cart campaign can do for you.
We've put together a How To Guide for store owners like you to activate and customize your abandoned cart emails.
Getting Started with Abandoned Cart Recovery
Before we begin, we're going to assume you have access to Abandoned Cart Emails via a "Plus" level BigCommerce plan at minimum. To learn more about the feature, see the BigCommerce Abandoned Cart Saver support article on the subject.
Now then, to begin the process, log in to your BigCommerce account and access your store Dashboard. From here you'll want to find "Store Setup > Store Settings > Miscellaneous" Then scroll to the bottom of the page. You'll be able to activate the abandoned cart emails as well as make some choices about how often you will be notified.
Now then, to edit the emails, From the dashboard you'll want to find "Marketing > Abandoned Cart Notifications". On this screen you'll be able to activate or deactivate 3 different emails.
In order to edit an email from the Abandoned Cart Notifications screen, find the header "Action" and click the three dots corresponding to the email you want to edit. You'll be presented with the following screen:
From here you can change your Subject Line, Message, Coupon Code and Send Time. For most users, this is enough customization to add some personality and branding to your emails. Feel free to add your logo or other images and bring your emails to life!
How to Customize your Cart Saver Emails Further
To really bring your branding and design to your abandoned cart emails, you'll need knowledge in HTML and CSS. BigCommerce uses a template system that allows you to fine-tune the emails you send. We've put together a breakdown of the default abandoned cart email that illustrates how these templates fit within one another.