5 Easy SEO Boosts

5 Easy SEO Boosts

Kevin Richards
6 years ago

Whether your business is strictly online or it’s a combination of online and brick-and-mortar, you know you want to be at the very top of those search results when anyone Googles something related to your industry. There are countless things you could do to improve your SEO and help get you to the top of that list but today we’re going to focus on 5 easy SEO tips for improvements on your website.

1. Relevant & Engaging Content

Your site should have content that is relevant to the business, it needs to include keywords, and it should address common questions or concerns. Pay attention to your competition. Let’s say your competition is ranking at #1 for “Auto Parts”, it might be difficult to surpass them. However, how do they rank for “cheap auto parts”, “best auto parts”, or “auto part reviews” etc? Chances are there’s opportunity there for you to come in and create the best content for that specific topic instead.

2. Make sure your Meta Data is up to date

Your Title tag should contain keywords you’re trying to rank for, this is the link that appears when your site is found in Google or other search engines. Your Meta Description needs to be compelling copy designed to entice visitors to visit your site. This also appears in Google Searches.

3. Optimize Your Website Structure

Make sure your page URL is descriptive and short. HTML tags, such as H1 and alt tags, should be included on every page of your site. Be sure that your website developer uses the latest website coding techniques to ensure that your site is easy for Google’s bots to read and understand.

4. Update and Re-Publish Old Blog Posts

Update your old blog posts or pages with new, relevant information. Find pages that are underperforming and update them with new content. Google likes to see new, fresh content and will reward your site with higher rankings.

5. Improve your Page Load Speed / Optimize for Mobile

If your site loads slowly, Google will recognize this and it will harm your ranking. It also leads to poor user experience to anyone visiting your site, especially mobile users. Improve your e-commerce site speed by optimizing images, develop the site with mobile users in mind, and/or remove unnecessary elements.

There’s plenty more ways to boost your SEO, but this will get you started.

Keep track of your search engine rankings

How is your site ranking? Find out and watch for what content is generating interest and what content is not.

Testimonials

What Our Customers Are Saying

“I wanted to share the awesomeness of Kevin and Ventura. I just had an amazing meeting. He was so helpful in explaining IT lingo, software vs hosting, visibility, etc. He went to my customer’s website and diagnosed the issues we are facing with fraud and enlightened me on WooCommerce and the differences in some of these platforms. Kevin also gave me recommendations of ways to address those issues, as he put it…”I have a quick answer to your problem”, or “I have a really great answer to your problem!” He will also provide a strategy on how to pitch to the customer based on the culture of the business.”

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Jen
Account Manager

“I have had the opportunity to work with Ventura on a few projects and the team always provides great insights and direction. I would have no issue in recommending Kevin with any of my customers or prospects.”

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Kurt Eady
Marketing Manager

“Kevin is the consummate professional. Many web store owners that I have come to speak with highly recommend Ventura Web Design and continue to work with his team to grow their ecommerce business. We recently collaborated on a speaking panel and we worked thru the topic and logistics without missing a beat.”

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Shirley Tan
Senior Commerce Partner Manager, Oracle

“You are making an impact already! We look forward to great growth with you and your team.”

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Jamie L
Sales Manager

“I will definitely continue to position Ventura Web Design to my customers.”

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Jose H
Account Executive

“Ventura did awesome work for Memphis Grindhouse Coffee. Ventura provided step by step guidance on how to create a better customer experience through the website redesign. I recommend Ventura to any ecommerce business due to their extensive knowledge and experience with increasing traffic for ecommerce businesses.”

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Tre
Account Executive

“Kevin and the team at Ventura are so easy to work with. Thank you Ventura!”

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Account Executive

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