Test, Analyze, Adjust, Repeat
At Ventura, we live by the mantra of test, analyze, adjust, and repeat, and we like to encourage clients to embrace that mantra too.
Resting on your laurels, being fearful of change, and resisting new ideas; as humans, we are guilty of doing one of these things in our lives at some point. We want to reinforce the value of embracing new strategies and ideas and pivoting IF they don’t work.
Every business has a different path and business strategy. Therefore you have to find the ideas and tactics that work best for you. The only way to find out what works is to get creative and test new ideas. If something doesn’t pan out, remember, you’re in no worse of a position than you were before you tried and you could unexpectedly find something that connects to your customer and brings in more revenue.
Be open to our ideas or come up with new ones yourself. A productive way to brainstorm ideas is to place zero limitations on yourself and imagine what you would try if you anything were possible. This will allow creative juices to flow and can lead you to great ideas…and maybe some silly ones too.
Once an idea is chosen, it’s time to test it. At Ventura, we give the most considerable effort possible to implement new ideas.
We will analyze the new idea’s effectiveness on an ongoing basis to see how it’s performing.
After analyzing the steps, we will make adjustments where necessary.
We will implement any adjustments necessary to reach the desired outcome.
There are many companies today that are incredibly successful because they continually test, analyze, and innovate their processes and products.
Apple was on the verge of bankruptcy in the 1990s due to poor leadership and a lack of innovative products. It wasn’t until Steve Jobs returned to the company and introduced the cutting edge iMac that the company began to recover. They went on to build products that many of us carry around daily because Jobs wasn’t afraid to fail because of inventing new products.
Walmart is a brand we all know worldwide. For a long time, Walmart was considered a place to buy cheap things. This is mainly due to its branding. The tagline “Always Low Prices” was sending the message that Walmart sells cheap goods. They weren’t hurting for business while advertising that message by any means, but it was a reputation killer. So despite their tagline working, Walmart was not afraid to change their image and thus their tagline to “Save Money. Live Better.”. You’re buying goods at a lower price, but the connotation is different. Instead of buying cheap goods, you’re now enhancing your life by saving money.
These are just two examples of well-known brands that innovated when business was going well and when it wasn’t. There are many more, but the point is to remain at the top of your game. You should always keep the creative wheel churning and be testing and analyzing new ideas.
Whether you want to test new branding, processes, or creative ideas, we are here to help your business succeed. Rest assured, we will have our creative and analytical minds at work for you.