Social and digital marketing is constantly evolving. Depending on the type of business you have, Pinterest may be an overlooked resource in your tool box. Here is a list of commonly asked questions (and answers!) when it comes to understanding the relationship between Pinterest, your business, and SEO.
What is Pinterest?
Pinterest is an incredibly popular social media platform that allows users to create digital corkboards or vision boards. It is highly visual, categorically organized, and encourages exploration. Users can create different boards to “pin” their interests to and each board can be tailored to a specific category. These boards can then be shared with friends and family members, allowing them to explore the user‘s interests in greater detail. Pinterest has become a great way for people to express themselves and share their passions with others.
Does Google own Pinterest?
No, Google does not own Pinterest. However, for several years now, there has been speculation that Google might acquire the popular image–sharing platform due to their mutual interest in the search industry. If Google and Pinterest were to join forces, it could lead to a significant increase in search capabilities. Despite this potential partnership, it is unclear if and when Google will purchase Pinterest as its value continues to rise year after year. Additionally, even though Pinterest is not directly associated with either Google or Facebook, it has still been affected by algorithm updates from both companies.
Does Pinterest affect Google rankings?
Yes, Pinterest does have an effect on Google rankings, but not in the way you might think. While pins themselves do not count as follow links, they can still be beneficial for SEO purposes. Quality pins with good images and content that include relevant keywords will help to increase repins and likes from users. When a user repins a pin, the original source link remains attached to it, which helps to direct more traffic to your website. As more people view and interact with your pins, it increases the number of links pointing back to your website and boosts its visibility in Google‘s SERPs. Over time, this increased visibility will lead to higher rankings on Google search results pages.
Does Pinterest convert traffic?
Pinterest can and does convert visitors into customers, if you have the right mindset and set-up – especially if you follow a CPA marketing model (cost-per acquisition). You won’t have a high conversion rate if you don’t make it easy for your potential customers to access the product and buy it online. With each hoop a user jumps through, the less likely they are to become a customer because you’ve made it difficult for them to be one.
Examples of things that can negatively impact your Pinterest conversion rate:
- Links on pins are leading to the wrong product
- Links on pins are broken (i.e. lead to nothing)
- Product images on your pins don’t match up with images on your website
How do I optimize my Pinterest?
There are several ways to optimize your Pinterest account. Here are a few strategies to get you started.
Step 1: Make it helpful
People use Pinterest for many different reasons. However, most of them are trying to solve a problem in an entertaining way. For example, users are searching for the best haircuts for their face shape, or gift ideas for their grandmothers. They have a problem, inquiry, or task, and they need to find a solution. This is where your Pinterest pins come into play.
Think about the audience you are trying to reach, their problems or tasks, and how your product or business fits into that equation. By having helpful pins, i.e. helpful solutions, you’re one step closer to having a Pinterest account that boosts your business.
Step 2: Make it attractive (and keep it accurate)
Pinterest is a very visual environment. While pins have a longer shelf life compared to Facebook posts or tweets, you have a limited amount of time to catch someone’s attention. By creating visually attractive and stunning pins, you’re increasing your chances of generating likes and repins.
People want to look at their own Pinterest boards and see they’ve curated something beautiful. If your pins can add value in this way, you’ve upped your chances of converting a user into a customer. However, beware of creating inaccurate pins. Make sure your images and visuals stay accurate to your product or service, and also are consistent with your brand. Building trust with your users takes time. Inaccurate portrayals of your business can prevent you from building trust, or break the trust you’ve already built.
Step 3: Use the right words
You can (and should) include words on your pins to describe them. Because Pinterest is a search engine, a good rule of thumb is to treat your pin descriptions like they’re titles of a website. Think about your target audience or who you want to reach and research trending keywords that are relevant to this audience and to your business. Try to keep the stronger keywords towards the beginning of the description you’re writing.
Most importantly, pay attention to your alt tags. By using alt tags, you not only increase your account’s accessibility, but you’re also enhancing your overall SEO.
After you’ve created interesting, valuable, and attractive pins with useful descriptions, you can keep track of progress using Pinterest Analytics. Take a look at impressions, engagement, and the behavior of who is looking at, liking, and repinning your posts. You can use this information to edit your existing pins and/or create more successful pins moving forward.
Are there any Pinterest trends I should be on the lookout for in 2023?
Customers want a seamless experience from start to finish. If your Pinterest pins aren’t lining up with the webpage you’re linking to, this can throw your potential customer off. Changes you make to one (e.g. your website), you should make to the other (e.g. your pins).
You also have to make sure your pins are fresh and intriguing. Trends are constantly changing, not only from year to year, but also from season to season. Take a look at your branding, your current color schemes, and even your website layout. If you’re noticing any inconsistencies, it’s probably time to hire an expert to help you evaluate your online presence.
How can Ventura Web Design & Marketing help me?
Whether you’re looking to incorporate social media into your marketing strategy for 2023, or you’re looking to have your current strategy updated, Ventura Web Design & Marketing is your ticket to online success. We stay updated with the latest industry trends and have decades of experience to ensure you’re getting the most from your digital agency.
From your social media accounts (including Pinterest!) to online marketing, we have the expertise and talent to take your business to the next level. Make sure to contact us today for a free consultation.
Give Someone Access and Permissions to Manage Pages in Meta Business Manager
/in Social Media /by Kevin RichardsGive someone access and permissions to manage Pages in Meta Business Manager.
Before you begin
Add people to Pages in Business Manager
To add people to Pages in Business Manager:
Contact Us
If you have any questions in regards to Facebook marketing, or even building your entire website, please do not hesitate to contact us. We’d love to hear from you!
Add an Instagram Account to Your Meta Business Manager
/in Social Media /by Kevin RichardsAdd Instagram business accounts to your Meta Business Manager. Then associate them to ad accounts or partners that are also in your Business Manager. Like other assets you add to your Business Manager, you can assign task-based permissions for Instagram business accounts in Business settings.
Before you begin
To associate an ad account with an Instagram business account, the ad account and Instagram business account must already be in the same Business Manager. You can’t associate ad accounts to Instagram business accounts in a different Business Manager.
Add an Instagram account to your Business Manager
To add an Instagram account in your Business Manager:
You’ll have the option to select the ad accounts and Pages you’d like to assign on the next screen. Click Finish. You can also click the X to skip this step.
Add people to your Instagram account
Once you’ve added an Instagram account to your Business Manager, you can add people and assign them permissions to carry out certain tasks, such as create and manage content, manage community activity and view insights. To add people to your Instagram account:
You have now added and assigned permissions for your Instagram business account in Business Manager.
Contact Us
If you have any questions in regards to Facebook marketing, or even building your entire website, please do not hesitate to contact us. We’d love to hear from you!
How to Add People to Meta Business Manager
/in Social Media /by Kevin RichardsAdmins can add/remove people to/from your business and grant them permission to assets in your Meta Business Manager. These steps are for adding individual people to your Business Manager, not partners such as other businesses. Learn more about partners in Business Manager.
Before you begin
How to add people to your Meta Business Manager
To give people access to your business:
The person will get an invitation to join your Business Manager in their email inbox.
Learn more
Contact Us
If you have any questions in regards to Facebook marketing, or even building your entire website, please do not hesitate to contact us. We’d love to hear from you!
How to Create a BigCommerce API Access Token
/in BigCommerce, eCommerce, Small Business /by Kevin RichardsCreate an API access
First, log in to your BigCommerce account. In the left side menu, go to settings.
On the new page that loads scroll down to the API section and click on Store-level API accounts
Click on Create API Account, and then – Create V2/V3 API token.
After this, you will need to give your account a name.
Next step – select OAuth scopes, which will be needed for your account. You should set these permissions:
After you set the permissions, save the account and you should get a pop-up window with your Client ID, Client Secret, and Access Token. Please make sure to save this information somewhere because there is no way to find this information again. If you are using Edge, Chrome, or Firefox, a text file containing this information will be downloaded to your computer.
Please provide this access token to connect your online store.
Thank you!
Redesign & Platform Migration with Ultra-White
/in BigCommerce, Design, Small Business /by Kevin RichardsHow can a website can be transformed from outdated to modern and mobile-friendly? In our recent project with Ultra-White.com, our team was able to do just that. We helped Ultra-White update their website design and migrate to a new platform, resulting in a more user-friendly and professional ecommerce site.The first step in the process was to create a new design using Adobe XD. The old design was over 20 years old and not mobile responsive, making it difficult for users to navigate and buy products on their phones. Our design team worked to create a modern design that was not only aesthetically pleasing but also highly functional and mobile ready.
Once the new design was approved, we migrated the site from Yahoo to BigCommerce. This platform change allowed Ultra-White to take advantage of the latest ecommerce features and technology, improving their overall online shopping experience.
The new design and platform migration brought significant improvements to the website. The site is now much faster, more mobile-friendly, and easier to use. Customers can easily browse products, make purchases, and track their orders.
Our Process
At Ventura Web Design & Marketing, we take pride in our three-step web design process. The first step is to understand the client’s needs and goals. In this case, Ultra-White wanted a modern and mobile-friendly ecommerce site. The second step is to design a website that is both beautiful and functional, taking into consideration the client’s brand and target audience. The final step is to develop and launch the site, ensuring it is optimized for search engines and user experience.
About Ultra-White.com
Ultra-White is a cosmetic dental product company that provides teeth whitening gels, trays, and other dental office strength cosmetic dental products. They were developed in 1996 by a cosmetic dentist and have been used to treat tooth discoloration in over 27,000 patients. The company provides the same teeth whitening process used by over 90% of dentists and has been online since 1997.
View the PDF One-Sheet
Work with us
If you are looking to update your website or migrate to a new platform, our team at Ventura Web Design & Marketing can help. We design and build amazing websites for small businesses. Your website will be fast, beautiful, and easy to use. Keep reading to learn more, or schedule a free consultation today. Contact us today to learn more about our web design services and how we can help transform your online presence.
How to Add a Product to BigCommerce
/in BigCommerce /by Kevin RichardsGuide To Ecommerce SEO Services
/in eCommerce, SEO /by Kevin RichardsWhy Your Business Needs A Professional Ecommerce SEO Agency
Your ecommerce business depends on customers finding you online. Agencies specializing in SEO for e-commerce give you the advantage over competitors and get you more visibility online.
Get More Traffic To Your Website
Writing Titles & Descriptions with Targeted Keywords
To ensure that your website is seen by potential customers, it‘s important to create titles and descriptions that include the most relevant and targeted keywords. This will help customers identify what information is provided on each page and will also help them understand what they’ll find when they click through to your site. Additionally, having titles that are concise and descriptive enough for potential customers to know what they are about is essential for increasing visibility in search engine results.
Ensuring Readability & Accuracy of Content
Making sure your content is well–structured and readable helps visitors quickly understand the information presented on each page. Additionally, optimizing content accuracy is essential in making sure the information provided on each page is up–to–date and accurate. Using proper grammar, spelling, and other writing techniques will make it easier for visitors to comprehend your webpages.
Crafting Meta Titles & Descriptions
Creating effective meta titles and descriptions are crucial in helping your website stand out among other search engine results. These pieces of text should be written in active voice, be on–brand, and include the right targeted keywords so potential customers can get a glimpse of what your website offers before clicking through. This helps draw more attention to your website which can lead to an increase in web traffic.
Utilizing an Experienced SEO Agency
Working with an experienced SEO agency can greatly benefit your website as they have the knowledge needed to optimize content for readability, accuracy, and visibility in search engine results pages (SERPs). They can construct titles and descriptions that appeal to target audiences as well as advise you on proper content structure for easy navigation throughout your webpage. An SEO expert can help you create a successful SEO strategy so you can maximize customer acquisition while staying within search engine guidelines.
Optimizing Content for Ecommerce Websites
Welcome Customers from Google
Make sure your content is easy and engaging for customers to stay. Structure your content in a way that allows readers to easily understand what you offer and accurately reflects the purpose of your website. Ensure readability and accuracy by proofreading, editing, or rewriting as needed.
Increase Customer Engagement
Design an inviting interface, update regularly, and use targeted keywords effectively to draw in more potential customers. Linking different pages together through internal links can help improve the readability of your content while also increasing the chance of readers visiting multiple pages on your site.
Improve SEO with Expert Help
Investing in an experienced SEO agency is a cost-effective solution that can help you achieve better and faster results than hiring an additional employee. An SEO agency brings specialized experience that can help create content optimized for accuracy, readability, and relevance. They know how to use keywords and content structure in order to boost website rankings and visibility while ensuring industry standards are met with the latest trends in search engine optimization.
Rank Better On Google (And Other Search Engines)
What is SEO?
Search Engine Optimization (SEO) is an important part of running any business online. It can help you increase traffic to your website, boost your visibility in search engine results, and even improve the customer experience with your website. SEO involves optimizing meta titles and descriptions, researching and analyzing competitors, improving content quality and readability, and implementing technical fixes on websites.
Benefits of SEO
SEO offers numerous benefits for businesses when done correctly. It can help you increase website traffic, boost visibility in search engine results, improve customer experience with the website, and even establish trust among users. Additionally, SEO can help you get ahead of the competition by keeping up with changing algorithms and industry trends.
How to Choose the Right SEO Agency
When looking for a reliable partner to handle your SEO needs it‘s important to do research before making a decision. Make sure to ask about their experience in the industry, get reports from current clients on their performance, check out their portfolio for a sense of quality assurance, review their pricing structure for cost–effectiveness, and ask about long–term plans for maintaining great results over time. A good SEO agency will be able to provide all of this information without any issues at all.
Grow Ecommerce Sales
Achieving success as an ecommerce business requires more than just creating a store and listing products. Customers need to be able to find you and understand what you are offering, but most of all they need to trust the product and brand. SEO is the perfect tool for making sure your website is seen by customers, as well as ensuring that your content is structured properly, relevant keywords are used, and that your pages are easy to read.
The right SEO agency can help your ecommerce business stand out by increasing visibility in search engine rankings, improving content quality and accuracy, and targeting specific keywords. Ventura Web Design & Marketing has been providing top–notch SEO services tailored to the needs of ecommerce businesses in Tampa Bay for decades. By utilizing our comprehensive list of features such as comprehensive keyword research, optimized on–page content creation, advanced linkbuilding strategies, technical SEO audits & fixes, and more – we help our clients not only rank higher in search results but also generate more website traffic and revenue.
Contact us today and let us show you how SEO can help take your ecommerce business to the next level!
How to Choose the Best eCommerce Platform 2023
/in BigCommerce, Design, eCommerce, Mobile Web Design, SEO, Small Business /by Kevin RichardsUsing Pinterest to Improve SEO in 2023!
/in Marketing, Social Media /by Kevin RichardsSocial and digital marketing is constantly evolving. Depending on the type of business you have, Pinterest may be an overlooked resource in your tool box. Here is a list of commonly asked questions (and answers!) when it comes to understanding the relationship between Pinterest, your business, and SEO.
What is Pinterest?
Pinterest is an incredibly popular social media platform that allows users to create digital corkboards or vision boards. It is highly visual, categorically organized, and encourages exploration. Users can create different boards to “pin” their interests to and each board can be tailored to a specific category. These boards can then be shared with friends and family members, allowing them to explore the user‘s interests in greater detail. Pinterest has become a great way for people to express themselves and share their passions with others.
Does Google own Pinterest?
No, Google does not own Pinterest. However, for several years now, there has been speculation that Google might acquire the popular image–sharing platform due to their mutual interest in the search industry. If Google and Pinterest were to join forces, it could lead to a significant increase in search capabilities. Despite this potential partnership, it is unclear if and when Google will purchase Pinterest as its value continues to rise year after year. Additionally, even though Pinterest is not directly associated with either Google or Facebook, it has still been affected by algorithm updates from both companies.
Does Pinterest affect Google rankings?
Yes, Pinterest does have an effect on Google rankings, but not in the way you might think. While pins themselves do not count as follow links, they can still be beneficial for SEO purposes. Quality pins with good images and content that include relevant keywords will help to increase repins and likes from users. When a user repins a pin, the original source link remains attached to it, which helps to direct more traffic to your website. As more people view and interact with your pins, it increases the number of links pointing back to your website and boosts its visibility in Google‘s SERPs. Over time, this increased visibility will lead to higher rankings on Google search results pages.
Does Pinterest convert traffic?
Pinterest can and does convert visitors into customers, if you have the right mindset and set-up – especially if you follow a CPA marketing model (cost-per acquisition). You won’t have a high conversion rate if you don’t make it easy for your potential customers to access the product and buy it online. With each hoop a user jumps through, the less likely they are to become a customer because you’ve made it difficult for them to be one.
Examples of things that can negatively impact your Pinterest conversion rate:
How do I optimize my Pinterest?
There are several ways to optimize your Pinterest account. Here are a few strategies to get you started.
Step 1: Make it helpful
People use Pinterest for many different reasons. However, most of them are trying to solve a problem in an entertaining way. For example, users are searching for the best haircuts for their face shape, or gift ideas for their grandmothers. They have a problem, inquiry, or task, and they need to find a solution. This is where your Pinterest pins come into play.
Think about the audience you are trying to reach, their problems or tasks, and how your product or business fits into that equation. By having helpful pins, i.e. helpful solutions, you’re one step closer to having a Pinterest account that boosts your business.
Step 2: Make it attractive (and keep it accurate)
Pinterest is a very visual environment. While pins have a longer shelf life compared to Facebook posts or tweets, you have a limited amount of time to catch someone’s attention. By creating visually attractive and stunning pins, you’re increasing your chances of generating likes and repins.
People want to look at their own Pinterest boards and see they’ve curated something beautiful. If your pins can add value in this way, you’ve upped your chances of converting a user into a customer. However, beware of creating inaccurate pins. Make sure your images and visuals stay accurate to your product or service, and also are consistent with your brand. Building trust with your users takes time. Inaccurate portrayals of your business can prevent you from building trust, or break the trust you’ve already built.
Step 3: Use the right words
You can (and should) include words on your pins to describe them. Because Pinterest is a search engine, a good rule of thumb is to treat your pin descriptions like they’re titles of a website. Think about your target audience or who you want to reach and research trending keywords that are relevant to this audience and to your business. Try to keep the stronger keywords towards the beginning of the description you’re writing.
Most importantly, pay attention to your alt tags. By using alt tags, you not only increase your account’s accessibility, but you’re also enhancing your overall SEO.
After you’ve created interesting, valuable, and attractive pins with useful descriptions, you can keep track of progress using Pinterest Analytics. Take a look at impressions, engagement, and the behavior of who is looking at, liking, and repinning your posts. You can use this information to edit your existing pins and/or create more successful pins moving forward.
Are there any Pinterest trends I should be on the lookout for in 2023?
Customers want a seamless experience from start to finish. If your Pinterest pins aren’t lining up with the webpage you’re linking to, this can throw your potential customer off. Changes you make to one (e.g. your website), you should make to the other (e.g. your pins).
You also have to make sure your pins are fresh and intriguing. Trends are constantly changing, not only from year to year, but also from season to season. Take a look at your branding, your current color schemes, and even your website layout. If you’re noticing any inconsistencies, it’s probably time to hire an expert to help you evaluate your online presence.
How can Ventura Web Design & Marketing help me?
Whether you’re looking to incorporate social media into your marketing strategy for 2023, or you’re looking to have your current strategy updated, Ventura Web Design & Marketing is your ticket to online success. We stay updated with the latest industry trends and have decades of experience to ensure you’re getting the most from your digital agency.
From your social media accounts (including Pinterest!) to online marketing, we have the expertise and talent to take your business to the next level. Make sure to contact us today for a free consultation.
How to Share Your Meta Pixel (Facebook Pixel) with an Agency
/in Social Media /by Kevin RichardsIf you are a brand or retailer advertising on Facebook, your agency may ask you to share your Meta pixel. By sharing your Meta pixel with your web agency, they can better serve you by optimizing your ads and improving your results.
What is Meta Pixel?
Adding the Meta Pixel to your website allows you to measure, optimize and build audiences for your ad campaigns. This piece of code provides valuable insights that can help you improve your advertising efforts and ultimately get better results.
What are the benefits of using Meta Pixel?
Adding the Meta Pixel to your website allows you to measure, optimize and build audiences for your ad campaigns. This piece of code provides valuable insights that can help you improve your advertising efforts and ultimately get better results.
How do I share my Meta Pixel with an agency?
Contact Us
If you have any questions in regards to Facebook marketing, or even building your entire website, please do not hesitate to contact us. We’d love to hear from you!