The way people browse the web today is rapidly changing, more and more people are using their phones exclusively as their computers, foregoing the traditional laptop or desktop computer. For these people and many other who browse the web on their mobile device, a traditional web site designed for the desktop will no longer make the cut. In fact, Google recently made an algorithm change in their mobile search results penalizing website that aren’t designed for mobile devices and promoting mobile ready sites. The trend from desktop to mobile computing shows no signs of slowing down, if anything, the trend of moving towards mobile is speeding up.
You can check the mobile readiness of your site by visiting Google’s Mobile-Friendly test site. If your site fails the test you may be losing valuable visitors and potential clients from your site. A professional web agency can help you interpret the results of a test like this and determine what can be done to improve your scores.
Now is the time to update your site, make it mobile friendly, and win back those lost visitors. There are two different types of mobile friendly design: Responsive or Adaptive.
With responsive design the web site is designed to expand and shrink depending on the size of the screen the user has the design itself is fluid. Adaptive design also called progressive enhancement is more like having two completely separate web sites, one that is designed for mobile screens and on for laptops or desktops. There is a debate among designers and developers over which method is better for building your site, and both methods have their positives and negatives. See below for the advantages an disadvantages along with examples of mobile web design we’ve done for clients.