Your Go-To Guide For Holiday Marketing
Holiday Season 2020 is Here Now!
The Holiday Season is starting early in 2020. Business owners need to plan out thier marketing now to ensure that they’re reaching their maximum potential, and customers don’t shop elsewhere. Below are some of the key dates to plan for.
November 1st-15th
This is the time to ensure all new products are uploaded on your site. It is a great time to review your product categories and organization to ensure that the customer can easily find items in your store. Work with your web designer and marketing team (Ventura Web Design & Marketing) to ensure that all marketing materials are in place and ready to go.
November 15th- November 25th
A few weeks before Thanksgiving is usually when companies begin promoting the deals they will be running the following week. This is the perfect time to start drumming up hype for your Black Friday and Cyber Monday promotions.
Cyber 5 – The Biggest Days of the Year
Thanksgiving Day
November 26th
More companies than ever before will begin Black Friday promotions on Thanksgiving Day. As soon as everyone has enjoyed their second helping of turkey, the race to get the best deals is on. Use discounts, promotions, and scarcity in your marketing to bring urgency to the buying experience.
Black Friday
November 27th
The granddaddy of holiday marketing, Black Friday, is the single busiest shopping day of the year. Your Black Friday promotions should be promoted heavily for a week or two before the actual date. Some businesses choose to extend Black Friday promotions into the weekend, then head right into Cyber Monday. Just imagine that huge stack of orders that will await your team on Monday. Perhaps you should consider asking your team to work Friday, Saturday, and even Sunday to keep up with the orders… That is if you’ve done your marketing in advance.
Small Business Saturday
November 28th
Small businesses can keep the Black Friday hype train steaming ahead to Small Business Saturday. This holiday is a unique opportunity for small businesses to get their holiday sales off to a strong start. Remember to tap into the excitement both online and in person.
Sale Sunday
Sale Sunday is a newer date added to the cyber shopping weekend. Many people will be traveling home and searching online for new and interesting gift ideas for those “hard to shop for friends and family.” Experience and personalized gifts will be a big hit in 2020. You may want to promote your specialized gifts that can be personalized on Sale Sunday.
Cyber Monday
Free Shipping Day and Green Monday!
December 14th
Free Shipping Day and Green Monday land on the same day in 2020! Don’t miss out on taking full advantage of this hectic shopping day. This is when the holiday season really gets into full swing. Green Monday is the 2nd Monday of December and is typically the best online sales day for the month. For the last several years, retailers big and small have teamed up to promote “Free Shipping Day.” This year combine them and see the revenue pour in!
Expedited Shipping
December 14th – 20th
Though specific dates may vary among businesses, it’s important to consider the time period where you can guarantee delivery by Christmas. This is an excellent time to run promotions on shipping.
Super Saturday / Gift Card Promos
December 19th
The procrastinator’s favorite holiday! Super Saturday (sometimes referred to as “Panic Saturday”) is the last Saturday before Christmas Day. It’s a good idea to think about running a one day sale specifically tailored to last-minute shoppers. This is the perfect time to offer Gift cards at a slightly discounted rate to bump up your after Christmas sales and traffic.
Christmas Eve & Christmas
December 24th & 25th
For the master procrastinators, this is their last chance to purchase gifts for friends and family.
After Christmas Specials
December 26th – January 2nd
Ring in the new year with promotions for both New Year’s Eve and New Years Day. Promote your clearance sales to make room for your new 2021 products and promotions. Then pat yourself on the back for executing another successful holiday marketing campaign!
