What Is Page Authority And Why Is It Important?

Did you know there’s a score that can tell you how useful your web page will appear to search engines? It’s called a page authority score. Read this blog to find out what exactly page authority is, how to find your score, and how to improve your score.

What Is Page Authority?

Page authority is a score assigned by Moz. Its a score based on how well your page will rank on a search engine results page (SERP). It’s a score between 0 and 100. The lower the score the easier it is to improve it. 

How To Measure The Page Authority Of A Web Page

If you’re asking yourself “How do I find my page authority?”, no worries Moz has an easy to access tool that tests it on web pages to figure out how important/helpful they are. This tool is called the Link Explorer. 

How To Use The Moz Link Explorer

Here are the steps to use the Link Explorer:

1. Find a page that you would like to test the page authority of
2. Copy the URL of that page
3. Paste it into the Link Explorer search box
4. Click ‘Analyze’

Various boxes will come up but the box right underneath the search box will have both the page authority.

Moz will also track your page authority over time in a chart like this. 

What Is A Good Page Authority Score?

Page authority is scored on a 0-100 scale. There are many factors that go into creating a page authority score so there is no definitive way to say what a good or bad score is. 

The best way to find a page with a good page authority is to compare various page authority scores you have collected to determine which is the best and make your content even better.

How To Raise Your Page Authority

There are a few ways to raise your page authority. 

Get external links

Driving traffic to your site this way is the best way to raise your page authority. Getting featured links on industry-related websites, blogs, or social media are all ways to generate external links that bring people to your site. Search engines will deem you more valuable if they see this.

There is a downside to this that should be mentioned. If your site is being linked to by other sites with low page authority this will not help your score and may even hurt it. 

Create fresh, valuable content

While you want to add value to people’s lives with helpful content you also want to have fresh content. This means picking topics that haven’t yet been written about or coming at a topic from a unique angle.

Feature images on your pages

Images make written content more digestible and sharable. This will hopefully earn you some shares or external links that will improve your page authority. Google crawlers also favor images, especially if they are original which can also raise your page authority.

*Important note- Google crawlers do not yet fully understand images so it’s important to have image alt text that explains to the crawlers what the image is.

Contact Us

Knowing your page authority score is a good measurement of how helpful your web page is deemed to be. If your web pages could use a boost in their page authority score contact us. We have all the means necessary to create and add engaging content, spice up the look of your website, and make sure the site is being crawled properly. We have two locations to serve you in Las Vegas and Tampa you can call by phone or contact us online. The Tampa location phone number is (813) 556-7990 and the Las Vegas location is (702) 515-2057.