Client Success Story: AbForm Workwear

Abform Workwear is the leading supplier of OSHA approved safety gear, fire and flame-resistant workwear, uniforms, and more. They’ve been in business since the early 80’s and continue to serve as many industries as possible. They offer a wide variety of products for shoppers and need to make sure their customers are satisfied during every step of the online experience.

Before Abform Workwear’s Design Overhaul

Abform Workwear wasn’t able to easily maintain their website and online store because of proprietary software. Proprietary software can be expensive, typically there isn’t a lot of room for customization, and developer support can be difficult to reach or even disappear should the developer go out of business.

Updates were challenging as they didn’t have access to contemporary and updated editing tools. They didn’t have the support or dedicated team they needed to give their customers the experience they deserve.

This is why they decided to work with Ventura Web Design & Marketing for their website needs. As a premier web design company in Tampa Bay, we went to work on the aesthetic, functionality, and ease of use of their website. We aimed to improve the site’s navigation and make it easier for customers to find the products they’re looking for. We also wanted to curate a bright, open style while also staying true to their brand and look professionally sleek.

After Abform Workwear’s Redesign with Ventura Web Design & Marketing

With our VIP support, team of specialists, and experience, they get the assistance they need with Ventura Web Design & Marketing as an active extension of their team.

Their website now features a brighter color scheme using a non-proprietary platform. Abform Workwear and our team is able to maintain their site easily and frequently. We worked on their navigation and homepage, graphic design, and updated their product categories. The before (left) and after (right) transitions can be seen below.

Abform Workwear’s Home Page

Category Page

Product Page

We rebuilt their site keeping in mind standards for mobile website design and desktop capability. Their site was also analyzed pre-launch for SEO, and optimized accordingly.

We continue to provide them with top-level assistance including regular SEO updates to keep their site visible to their valued customers. As a Tampa Bay web design company, we are dedicated to transforming and improving every aspect of your website and digital presence. With locations in Las Vegas, Nevada and Tampa, Florida, we have you covered regardless of where you’re located. Contact us today for a consultation.