Corporate transparency is on the rise as a trait sought and favored by consumers. After a potentially embarrassing typo was discovered across multiple marketing pieces for Verizon’s digital carrier Visible, the company decided to take the mistake in stride. The ad reading ‘massages’ rather than ‘messages’ sparked an ingenious campaign where the company sponsored free massages for anyone that showed up to their mobile centers. The company revered the campaign as a huge success, showing huge reach on social media and even earning some press while boosting their sales.
The lesson to be learned from this accident (or, as some suggest, “intentionally accidental”) mishap, is to work with whatever is thrown your way. Seize the opportunity to get creative with your marketing and make a memorable impact on your consumer base. Some of the most successful marketing campaigns include aspects of the corporation’s personality with a dash of humor as well as a healthy dose of transparency and willingness to admit mistakes – even typos – to your consumer base. Campaigns like Verizon’s Visible massages build a relationship with your ideal customer by establishing a foundation of trust backed by an excellent product.
Photo credit: Visible