Add Structured Data and Submit Announcements To Keep Your Customers In The Loop

Just recently, Yelp introduced custom alerts so business owners could keep their customers in the know about operations during COVID-19. Google is doing the same and has announced a few different ways businesses can update information relevant to the coronavirus.

By taking advantage of this update, business owners can highlight their hours, changes to services, and more. This helps customers find information about your business quickly and easily.

First, you can add structured data to your website which shows customers who find you through Google Search a rich result. A rick result contains a summary that customers can then expand to see more information. Rich results will also update automatically if you makes changes to your page, and can be monitored with reporting.

While this method is recommended, as it gives your updated COVID-19 information to Google faster, it can take a little more time. Think of adding structured data as the long-term solution.

For a short-term solution, you can submit an announcement through Google Search Console. Adding an announcement is easier and faster than adding structured data.

Unlike rich results, your announcement must be updated manually each time you want to post a change to business information. Announcements can’t be monitored through reporting.

If you aren’t sure how to add structured data or submit an announcement, contact Ventura Web Design & Marketing today.

We stay on top of industry trends and help your customers stay informed during this difficult time.