Following the likes of KFC and McDonalds, Pepsi decided to launch their own fashion forward line of apparel with collaborations from major designers and retailers in addition to assets developed by their in-house team. It’s what we didn’t know we needed or wanted, but it’s here all the same. Now Pepsi fans can show their allegiance to the brand by draping themselves in an array of curated pieces from apparel to accessories.
This play isn’t a new move in the game of brand recognition. Major brands have been looking to expand their reach into mainstream culture by creating a ‘lifestyle’ around the company and their more popular products. Exploring this avenue could seriously boost revenue for major brands, with Pepsi executives setting a sales goal of $2 billion dollars for the year.
The success of this move is yet to be determined, with several key variables in play that could inhibit success. Pepsi’s first step in the right direction was creating a well designed, well functioning website that acts as a central hub by connecting the user to individual retailers selling their products. The modern layout and functionality of the site will encapsulate the younger generation that Pepsi needs in order to remain relevant for future generations.
To shop the collections and experience the latest from Pepsi, explore the House of PepsiCo here.