Google Announces that “Speed Kills”
Now is the time to redesign your website to the most up to date and efficient coding, graphics, and overall design. Your customers are more likely to buy from you when they see a great looking, fast, and easy to use website. Now Google is making it easier for customers to find you when your website is better than your competition. Don’t let this opportunity to succeed slip away.
Speed kills, or should we say, lack of speed kills. Effective July 2018, Google has officially and unequivocally confirmed that website load time will will be weighted as a ranking factor.
Google makes announcements all of the time, right? Why does this matter to you? If you own a business, you also own a website and your success is heavily dependent upon that site and website visitors.
In business, we generally have two types of customers: New customers and repeat customers. New customers are increasingly relying less on word of mouth and personal relationships and more on Google search results, Yelp reviews, and pretty much anything digital. Social interaction (aka “face to face” communication) is seen as old fashioned and slow by the youth of today. Millennials prefer interacting digitally. In fact, more often than not, millennials think it is inefficient to communicate via any method other than email/text/direct message.
As a business owner, you want as much traffic to your website as possible so that you can serve new and repeat customers. Listening to Google’s guidance is crucial to your success. Your business website has to be better, in Google’s eyes, than the thousands of others out there that are trying to bring traffic to their websites. Understanding how search engines work and making sure that the ranking algorithm is able to understand your content is crucial to your company’s success.
Want to ensure that your website is operating at peak performance? We will run your website through several tests and diagnostic analysis. Whether you’re using BigCommerce as your e-commerce platform, Yahoo Store, WordPress, or Shopify, our US based web development professionals will be able to optimize your page load times for maximum results in Google.
Ready to get started? Contact Us today.
Want to learn more about page speed and load times? Here are some great resources:
