Search Engine Marketing and SEO

HOW WE CAN HELP YOU GROW

As a store owner, finding the right partner to help you grow is essential. Ventura Web Design & Marketing has been assisting e-commerce store owners build and grow profitably for more than 20 years. We have helped our clients generate more than $1 Billion in sales. Read below to see just some of the services that are available to help you.

One size fits all, fits no one. We customize our services and pricing to your goals. Contact us to get started!

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Key Points

Search Engine Optimization is a great way for customers to find you on Google, Yahoo, and Bing.
Pay-per-click advertising drives traffic from search engines to your site based on keywords you choose.
Email Marketing helps grow customer loyalty and gain valuable repeat business.
Social Media Marketing lets you communicate directly with and grow your customer base.

OUR EXPERTISE

“Build it and they will come” are famous last words in the world of retail. Successful online retailers are constantly working to make their store more visible in Google, Yahoo!, and Bing. Search engine optimization and marketing are key ingredients in the success of any online business.

Since 1997, Ventura Web Design has offered search engine optimization services. Our offerings are considered to be exclusively “white hat” techniques. We do not utilize tactics that have been deemed by Google to be harmful to the end user experience, aka web spam.

Search Engine Optimization and Marketing are very much collaborative efforts, and we look forward to working with you.

SEARCH ENGINE OPTIMIZATION (SEO)

When a customer is ready to purchase an item online, their search often begins at Google or Bing. While social media and email promotions can drive visitors to your store, search engine results pages are the foremost method of finding your business online. Search Engine Optimization is a very customized service, unique to each individual website that we work on. Below are just a few examples of ways to help your website appear higher on the search results pages of Google and Bing.

Keyword Research
Keyword research is about targeting the right customers and getting qualified traffic to your website. Are the keywords you use in your site content relevant to your audience? Are the people you are targeting just looking for information or ready to buy? We determine the best keywords to use in on-site content and advertising to get the most return on your marketing investment.
Internal Linking
Internal Links point at pages on your own domain to allow customers to navigate your store. They also allow search engines to more easily read and rank all pages on your site. It’s important that search engines are able to access all your content so that your pages rank as they should
Analytics Setup
Google Analytics is a world-class website analytics tool that’s both powerful and free to install. We make certain that it’s installed the right way on all your pages (including checkout) so that you can get a good sense of where traffic is coming from and what shoppers are doing. This way, you can make informed decisions about your store.

Duplicate Content Review
If you have more than one page on your site with the same content, search engines may not know how to rank those pages, and may rank both of them poorly. We review your site for any duplicate content issues and take measures to eliminate them.
URL Structure Optimization
The actual URL of your page is a known factor in search engine ranking. Well-made URLs make it easy for customers and search engines to understand your page. Some e-commerce platforms create hard to understand URLs for new products by default, so we work to fix and optimize those URLs.
Content Optimization
The quality of your on-site text content is crucial to search engine ranking. Search engines desire natural, human-readable content that’s both relevant and authoritative to the subject at hand, and keyworded properly. We can take existing content and optimize it for search visiblity, or create new content based on your chosen keywords.

PAY PER CLICK (PPC) WITH GOOGLE ADWORDS AND BING

The fastest way to the top of the search engines is to purchase advertising space per click. Ventura Web Design & Marketing can help you identify the keywords and phrases that are the most likely to bring the right customers to your e-commerce store. (Click here to view an Adwords case study)

Google AdWords
Google Adwords is the most prevalent PPC advertising platform ever. They have the largest distribution network, the most traffic, and are constantly innovating. Adwords results are mesaurable, spending is scalable, targeting is flexible, and most importantly, getting traffic is far faster than traditional SEO. If you need qualified traffic to your site right now, Adwords is the way to go.
Bing Ads
PPC advertising on Bing should not be ignored. Bing has a different and network distribution, which means your ads will be seen by a group not necessarily served by Adwords. Bing ads also allow for more precise location targeting per ad group. Depending on your industry, your ads might show in stronger positions on Bing, and the CPC (cost per click) is often slightly lower in Bing.

Facebook Ads
Billions of people use Facebook every day for both business and fun, and Facebook ads can reach your target demographic directly, in personal ways that traditional PPC cannot. By using Facebook as an advertising platform, you can do more than simply serve ads to customers; You can engage with them directly and control the conversation.
Display Ads
A picture is worth a thousand words. Nothing conveys a promotional message better than professionally designed graphic ads that are consistent across all display mediums.

EMAIL MARKETING

Email marketing is one of the most effective ways to retain interest in your brand and gain repeat business. When your customers trust you with their credit cards once, they’re very likely to trust you again.

Effective email marketing takes a lot more than just putting a signup form on your site and occasionally sending out a template email. It’s about crafting concise, targeted emails to repeat customers and retaining their loyalty. We can craft beautiful, exciting, and effective emails for your business.

Marketing Calendars
It’s always best to know well in advance what marketing holidays are coming up and know what promotions you’re going to offer. It’s even better to have those promotions planned, created, and already scheduled to send. We work with you to develop your marketing calendar as far in advance as possible, so that when it comes time to for a promotional email (or social post or billboard graphic on your site), everything is ready to go.
Transactional Emails
Transactional emails refer to the automated emails you get after completing actions on a website, such as making a purchase or requesting assistance. These emails, while often overlooked, are also a form of email marketing, and should be as consistent in design as the rest of your brand.

Email Marketing Platforms
Good email marketing combines eye-catching design, interesting messaging, and an attractive offer. But none of that matters if you’re not using a solid emailing software. Ventura brings the creativity and the talent, and then partners with the leading Email service providers. Here are just some of our email partners:

SOCIAL MEDIA MARKETING

Facebook, Instagram, Pinterest, Twitter, Snapchat, and more. Engage with your customers where they spend the bulk of their online time. We will help you create a custom strategy to engage with and grow your fans online.

Facebook
Facebook is the world’s most popular social network, with over 1.65 billion active users every month. As a business, you can post photos, updates, and news with people who follow their pages, allowing them to converse directly with you. Building your fanbase on Facebook is essential to connecting with your audience.
Youtube
YouTube is the most popular video sharing network on the internet. Google gives priority to to YouTube in search, giving any video producer an advantage over anyone that has no videos. It’s a great way to educate your customers about your product while gaining credibility and authority for your niche.

Twitter
Twitter is a quick and easy way to engage your audience. Twitter has grown to over 300 million users and generates over 175 million 140-character messages every day, including images, that can be read, clicked on, and shared.
Pinterest
Pinterest allows users to post pictures about products they like with links to buy them, and allows other users to re-pin those clickable images to their own Pinterest boards. It’s exceedingly beneficial for businesses visually-oriented products like apparel, art, or food. Millions of people use Pinterest everyday, and businesses can post their own images without relying on purely user-generated content to promote their products.