By now we are all well-versed with the term ‘e-commerce’ (or at least you should be) but there is a new term on the rise that you might be unfamiliar with. Today we’re taking a deeper look at ‘m-commerce’ and what this means for your business.
“Over 125 million users own some kind of smartphone that they often use more than a desktop and 62% of those users have made purchases on their mobile devices over the past 6 months.” ¹
Mobile sales have been on the rise for years and that’s not going to change any time soon. If your site isn’t as fast, or doesn’t look as good as your competitor’s site on mobile, your competitor is going to win the m-commerce battle.
Mobile shopping is becoming so popular it’s starting to take over holidays that have typically been dominated by brick-and-mortar giants.
“Mobile accounted for nearly 40% of 2017 Black Friday sales, that’s close to 10% improvement over the previous year.” ¹
Shopping via a smartphone or tablet is becoming so convenient and hassle-free that many e-commerce businesses have reported more than 50% of their sales are coming from mobile devices and have been adapting their business models to be as mobile-friendly as possible. ²
Mobile-First Ecommerce Web Design and Site Optimization
With the rise of mobile-first web design and Google’s growing preference to show fast-loading, mobile friendly sites at the top of the search results, modern ecommerce platforms are constantly improving and optimizing their services to take advantage of the increased use of mobile devices for shopping. For instance, BigCommerce, which offers both responsive and adaptive templates, also has native support for Google AMP (accelerated mobile pages), offering near instant product and category page loads on mobile devices. BigCommerce merchants also gain access to Akamai Image Manager which automatically and intelligently optimizes your images across different devices for faster load times. These constant improvements to their ecommerce platform lead to higher conversion rates and better performing sites on both desktop and mobile devices.
Now’s the time to take a minute and check out your own site on mobile versus a competitor – how does it hold up? Would YOU complete a purchase on your own site via your smartphone?
Need help making sure that your online store is ready for mobile shoppers? Give us a call or contact us today.