Ventura Web Design & Marketing is Open -- Call us or Schedule a Virtual Appointment
Ventura Web Design
  • Our Work
  • Design
  • Marketing
  • Support
  • News
  • About
  • Contact
  • Menu

Importance of Branding in Web Design

April 10, 2018/in Design, E-Commerce, Marketing /by Kevin Richards

No matter how long you’ve been in business it’s a safe bet that you’ve spent countless hours building your brand and meticulously identifying the best way to market that brand to your customers. The big question is have you spent some of those hours making sure your website (your #1 selling tool) is consistent with your brand? If the answer is no then continue reading and find out why you should consider making some changes!

In today’s market most of your target audience is going to find your website via social, email or Google campaigns and they’re going to expect to see the same branding across all of those platforms or else they might lose trust in the integrity of your brand.

“Did you know 75% of online customers have reported judging the credibility of a brand based on the design of the site?“¹

Not only will neglecting your brand on your website harm your sales, it can also affect your search rankings. Google is all about relevance and making sure the results it returns to users are useful and pertinent to whatever it is they’re looking for and your site is less likely to come up if there’s little to no content mentioning who you are and what you offer. Think of this as a chance to tell your story to the world, a chance to tell them all about your brand and what makes you stand out from your competitors. For instance if your competitors have a more compelling message about their brand in their online presence then there’s a far greater chance that consumers will put more trust in their products instead of yours.

The most important brand elements you should focus on are your company logo, color scheme, slogan (if applicable), and font choice. These elements should all be prominent on your site and should be consistent with any social / email marketing you do.

Here’s an example of successful company branding on all platforms:

Whether it’s just simply changing colors on your site or completely changing its appearance it’s imperative you consider making these changes sooner rather than later. If you’re unsure on how to proceed or would simply like a consult we are here for you! Get in touch with us today and let’s get the ball rolling!

Sources: ¹ Imatrix

Related Articles

  • Top Ten Reasons Why Ventura Web Design is the Best Web Design Company Ever

    Matt O’Donnell Owner of North Shore Commercial Door Ventura Web Design has been working with…

  • The Essential Ecommerce Web Design Guide
    The Essential Ecommerce Web Design Guide

    Your guide to a successful e-commerce design starts here. Here is a list of the…

  • Happy 4th of July!

    We’re proud to be helping you grow your store from right here in the USA!…

Tags: design, e-commerce, marketing, online stores, resources web design
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on Linkedin
  • Share by Mail
You might also like
Tech News with Kevin Richards Tech News With Kevin Richards - 5/14/15
Kevin Richards - Ventura Web Design - Las Vegas Stop Losing Money on your Yahoo Store Today
Responsive vs. Adaptive Website Design
Top Ten Reasons Why Ventura Web Design is the Best Web Design Company Ever
Tech News with Kevin Richards Tech News with Kevin Richards - 2/25/16
Interview with Jimmy Duvall - CPO, BigCommerce

Categories

  • BigCommerce
  • Design
  • E-Commerce
  • Events
  • Google
  • Marketing
  • Mobile Web Design
  • SEO
  • Small Business
  • Social Media
  • Tech News
  • Yahoo

Get Tips and Tricks in your Inbox!

Recent Articles

  • Ventura Bowl 2020Ventura Bowl 2020 – No matter which team wins, our clients win!October 23, 2020 - 7:08 am
  • Domain Authority: ExplainedSeptember 9, 2020 - 6:00 am
  • How To Improve Your Email Marketing With MailchimpSeptember 2, 2020 - 6:00 am
  • 2020 Holiday Marketing Trends And PlanningAugust 28, 2020 - 10:05 am
  • BigCommerce Named The Best E-commerce PlatformAugust 27, 2020 - 6:54 am

Popular Articles

  • Responsive vs. Adaptive Website Design
  • 5 Reasons to change your Ecommerce Banners Regularly
  • BigCommerce Abandoned Cart Emails - There's Money Out There Waiting! BigCommerce Abandoned Cart Emails – How To Guide
  • Spotlight on Pinterest and SEO Using Pinterest to Improve SEO
  • The Importance of ADA Website Accessibility Compliance The Importance of ADA Website Accessibility Compliance
Las Vegas, NV Location
1980 Festival Plaza Drive, Suite 300
Las Vegas, NV 89135
702-515-2057
Tampa, FL Location
5201 W Kennedy Blvd, Suite 720
Tampa, FL 33609
813-556-7990
Support@VenturaWebDesign.com
© Copyright - Ventura Web Design & Marketing. All Rights Reserved.
  • Our Work
  • Design
  • Marketing
  • Support
  • News
  • About
  • Contact
  • Privacy
Amazon Expands in Las Vegas Google Announces that “Speed Kills”
Scroll to top