No matter how long you’ve been in business it’s a safe bet that you’ve spent countless hours building your brand and meticulously identifying the best way to market that brand to your customers. The big question is have you spent some of those hours making sure your website (your #1 selling tool) is consistent with your brand? If the answer is no then continue reading and find out why you should consider making some changes!
In today’s market most of your target audience is going to find your website via social, email or Google campaigns and they’re going to expect to see the same branding across all of those platforms or else they might lose trust in the integrity of your brand.
“Did you know 75% of online customers have reported judging the credibility of a brand based on the design of the site?“¹
Not only will neglecting your brand on your website harm your sales, it can also affect your search rankings. Google is all about relevance and making sure the results it returns to users are useful and pertinent to whatever it is they’re looking for and your site is less likely to come up if there’s little to no content mentioning who you are and what you offer. Think of this as a chance to tell your story to the world, a chance to tell them all about your brand and what makes you stand out from your competitors. For instance if your competitors have a more compelling message about their brand in their online presence then there’s a far greater chance that consumers will put more trust in their products instead of yours.
The most important brand elements you should focus on are your company logo, color scheme, slogan (if applicable), and font choice. These elements should all be prominent on your site and should be consistent with any social / email marketing you do.
Here’s an example of successful company branding on all platforms:
Whether it’s just simply changing colors on your site or completely changing its appearance it’s imperative you consider making these changes sooner rather than later. If you’re unsure on how to proceed or would simply like a consult we are here for you! Get in touch with us today and let’s get the ball rolling!
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Sources: ¹ Imatrix