If you are a brand or retailer advertising on Facebook, your agency may ask you to share your Meta pixel. By sharing your Meta pixel with your web agency, they can better serve you by optimizing your ads and improving your results.
What is Meta Pixel?
Adding the Meta Pixel to your website allows you to measure, optimize and build audiences for your ad campaigns. This piece of code provides valuable insights that can help you improve your advertising efforts and ultimately get better results.
What are the benefits of using Meta Pixel?
Adding the Meta Pixel to your website allows you to measure, optimize and build audiences for your ad campaigns. This piece of code provides valuable insights that can help you improve your advertising efforts and ultimately get better results.
How do I share my Meta Pixel with an agency?
- To get started, open your Business Manager and navigate to Business Settings > People and Assets.
- Then, click Choose Assign Partner on the right hand side.
- After that, click the Pixel Editor role and enter in the Business Manager ID.
- Finally, click Confirm to finish.