Why Your Business Needs A Professional Ecommerce SEO Agency
Your ecommerce business depends on customers finding you online. Agencies specializing in SEO for ecommerce give you the advantage over competitors and get you more visibility online.
Get More Traffic To Your Website
Your webpages already have titles that display at the top of each page. These titles let your customers know what information you’re about to give them so they can find what they’re looking for. There’s a very important step before this, though. Your customer has to get to your webpage first and that’s likely through the search engine results pages (also known as the SERPs).
Customers are going to see what’s called meta titles and meta descriptions for each website that shows up on Google after they search for something. If your meta titles and descriptions aren’t enticing enough, your potential customer is going to move on to someone else. Your meta information also helps Google and other search engines learn what your page is about. By keeping your meta titles and meta descriptions on brand, in active voice, and by including the right keywords, your website gets boosted in the rankings as well.
A major step towards getting more people to click on your website from a Google search results page is drawing them in with the right titles and descriptions. SEO agencies specialize in writing meta information to get you ranking and get more website traffic.
Increase Website Sessions
Now that your customers have made it to your website from Google, it’s time to keep them there for a while and keep them coming back. There are several ways to accomplish these goals. The general rule of thumb is to make your website engaging and easy. What do your customers want from your ecommerce website? What are their goals? Once you’ve narrowed down what customers are looking for, give it to them.
You’ll need precise and informative content, that’s also entertaining, easy to read, and nice to look at. Build your internal links so customers stay engrossed in your website, opening multiple tabs. The more helpful you are, the more likely your customers are to bookmark pages from your site and even share them with friends or family.
Some of this you can do on your own. But to do it well, ecommerce sites should invest in using an SEO agency as an extension of their team. Not only can an experienced ecommerce agency do this faster and better, it’s usually less expensive than hiring another employee of your own.
Rank Better On Google (And Other Search Engines)
Obviously this is what most people think of when they realize they need SEO services. Ranking better on search engines increases the chances of customers reaching your website, which increases the changes of them making a purchase. Adding or sprucing up your meta titles and meta descriptions are certainly helpful and necessary. Ensuring that your content is top notch is imperative. But what about ongoing SEO maintenance? What about your competition who is constantly optimizing their website?
Even if your content is outperforming your competitors, they’re going to catch on. Google algorithms impact keyword rankings overnight and out of the blue. Technical issues come up with your website. SEO isn’t a “one and done” process. It’s ongoing and necessary as long as the Internet is still relevant (and we don’t see the Internet going anywhere any time soon), especially for ecommerce stores.
Only the best ecommerce SEO agency is going to actively monitor your SERP performance, research your competition, and keep up with important SEO trends and changes. If you don’t have an SEO agency on your side, it’s time you get one. If you already have an SEO agency, think about the results you’re getting, evaluate whether it’s time to make a change, and partner with an agency who gives you quality and longevity.
Grow Ecommerce Sales
You’re an ecommerce business and you want to generate revenue. Customers can’t purchase your products if they don’t know who you are or can’t find you. Most of the time, customers know the product they want but don’t know where to find it. Ecommerce business owners need to guide customers towards their own online store. Whether you have a Shopify or BigCommerce store, you need SEO to help generate revenue and improve visibility.
When is the last time you looked at your product descriptions? Do you have an ongoing news, events, or blog section on your website? Search engines look at your content, compare it against their algorithms, and rank you based off of how helpful they think you’ll be to someone searching the Internet. By constantly improving your content and adjusting to important SEO updates, you become more helpful to customers which increases your changes of generating revenue.
Ventura Web Design & Marketing is the best ecommerce SEO agency in the Tampa Bay area. For decades, we’ve been helping our ecommerce clients rank better in the search engines, improve their content, and generate website traffic and revenue through customized SEO. Contact us today and start growing your ecommerce business is more ways than one with SEO services tailored to your needs.