Get Your E-Commerce Store Ready for the 2015 Holiday Season

With the Summer slowly coming to an end, that means one thing for merchants… Christmas is almost here.

One of the key things that merchants can do to get ready for this holiday season is to make sure that their website is fully mobile ready.

I know, you’ve heard it all before… You have to be mobile, you get it… But your stats don’t show that you have a lot of mobile visitors.  Maybe being mobile is just a thing for the big guys like Amazon.com.

Going mobile is something that everyone should have done by now. But if you’re not mobile yet, don’t worry, because you’re not alone.

But here’s why you need to be mobile.  First, we’ve already surpassed the threshold in web traffic.  More than 50% of all internet traffic originates on a mobile device.

Second, have you spent time with anyone 25 or younger lately?  Chances are they don’t even own a computer.  Most likely they do most, if not all, of their communication via a single device… Their smart phone.

Think back to when the internet first started.  Yes, getting orders online in 1994 was less frequent than people walking into a brick and mortar store.  But fast forward to today, can you imagine doing business without a website?

The same feeling that you had about getting online 5, 10, or 15 years ago is the same feeling that you should have today about making sure that mobile customers have a good experience when shopping with you.

So what are some things that you should think about when going mobile?  The key thing to think about is making sure that your final product is user friendly.  The click areas should be large and easy to touch, and the most important information, such as the buy button, should be near the top.  You no longer need to worry about your page being too long and requiring scrolling.  Today, most people are able to easily scroll through websites using their finger or scroll wheel.

Give us a call today so we can help you make your website mobile friendly and compliant with Google. Be sure to follow us on Facebook and YouTube or give us a call at 866-515-2057. As always, thank you for choosing Ventura Web Design.