As the holiday season begins to wrap up, it’s still important to make sure your website experience is worth it to your consumers. Head into the New Year with the most optimized website out there!
eCommerce websites directly rely on website conversions. So, in order to drive those conversions, the right tests should be conducted to make sure you’re getting the most out of your website.
Before we get into the features you should always be testing on your website, let’s go over the different types of User Testing out there.
This may be the most preferred method of testing because of the type of feedback it provides. You’re able to communicate directly with users online or in person and you can even screen record through this method of testing. Moderated Testing may be a bit time consuming, but you’re able to ask targeted questions which is massively helpful when accessing which elements need to be fixed on your website.
Remote Moderated Testing
This type of testing allows you to test specific pages and actions on a website. This fast and effective method of testing allows users to provide feedback while working remotely.
Card sorting is a method of testing that helps design or evaluate the information architecture of a website. Users can categorize topics based on their preferences. Card sorting can be done online with sorting tools or done with pieces of paper.
Users are presented with up to 6 different UX design elements and are asked to choose. Examples of elements include: logos, color palettes, buttons, and videos. Users provide their feedback on the aesthetic appeal and how well they communicate a specific message or idea.
Five Second Test
This method of testing tracks a users impression within the first five seconds of viewing a design. Five Second Tests are usually used to test how effective a website’s design is communicating a specific message or idea.
Now that you know the types of tests that exist, let’s get to the features you need to be testing frequently.
Your homepage is typically the first thing that website visitors will see. Your website’s homepage should give viewers an overview of what to expect from the business. A well-designed homepage can heavily impact how long a viewer spends on your website.
Product Details Page
Your website visitors made it past your homepage—great! You want your product details page to be optimized to reflect the factors that influences visitors decision-making the most. It’s a great idea to put all of these elements on your product details page.
This needs to be a seamless endpoint for website visitors. Their experience could make or break your sale.
Call to Actions
CTA’s can directly influence conversions across your website. Ensure that all of your buttons work and are linked appropriately to their respective destinations.
Mobile Page Speed Test
Optimizing your website for mobile devices is critical when it comes to attracting and retaining customers, as more than half of the world’s internet traffic comes from mobile devices. If your website takes anywhere longer than five seconds to load, the likeliness of potential customers leaving the page rising exponentially.
We run tests like these to ensure our clients’ eCommerce website is the best of the best. While we’ve shared 5 features to test on your website, there are countless other features to test like: landing page design, testimonial pages, contact pages, videos, forms, and more.
Your customers’ shopping experience is imperative to the success of your eCommerce business! Schedule your FREE Consultation with us now to get the support you need to run tests like these as well as get the on-going support you need to grow your eCommerce business.