Selling online can be tougher than it seems. For many store owners and service professionals, this can be daunting. Many solutions found online can be difficult or expensive.
Every day that your product isn’t selling is a loss in revenue. This is especially true for physical products! The frustration builds when you spend a lot of time trying to sell your product without results.
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So many business owners are turning to YouTube to expand their reach & grow an audience these days. It’s so easy to share content and reach new people on the platform. Now, when someone arrives on your channel, what do they see? Does it match the quality of your brand and your product or service? Does it even matter, shouldn’t the video content speak for itself? Well, in short, of course it matters!
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Email marketing has proven to be the most effective form of marketing for businesses. The average return on investment is $40 per $1 spent (!). Compare that to $17 per $1 for Keyword Ads or even $22 per $1 with SEO.
Emails can do amazing things. They can get you more sales, bring more people to your site, or keep in contact with your fans.
We believe that using the internet should be easy. That’s why we work tirelessly to review heat maps, analytics, and other website data that helps us make good decisions when building websites.
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Yahoo! Small Business stores make it very easy to make a mobile version of your site available to customers. There is a big downside to this: it won’t automatically match your desktop site. This can sometimes make it confusing for customers, especially if they’re used to your desktop site! Even if their first exposure to your store is through mobile, doesn’t it make sense to style your adaptive mobile template to match your desktop experience?
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Do you have a cool idea for how you can increase sales by customizing your Yahoo Store? The great team at Basic Copper asked us to develop a photo gallery so that they could showcase the cool projects that their customers are producing with Basic Copper products.
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As a business owner, your main goal is to sell your product or service, make money and see growth year over year. I’m sure you’ve tried many different approaches to grow your business, but you might not see the results you were hoping for.
You may have even hired designers or marketing experts in the past, but weren’t sure if or even how it helped. Hiring an in-house design & marketing team is out of the question, how can you afford it? It can be frustrating and stressful, but still, you need to grow your business somehow!
What is a niche and why should you care? A niche is defined as: denoting or relating to products, services, or interests that appeal to a small, specialized section of the population. For some, this seems counter-intuitive, why would I want to exclude potential customers?
Unless you’re looking to directly compete with Amazon and Walmart, you’re not really selling everything to everyone, right? Most likely you’re selling a certain type of thing, to a certain type of customer. If so, you’re already using niche marketing!
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Not to beat a dead horse with a stick but by now you should be well aware that social media is a vitally important selling tool that could be costing you money if you’re not using it properly. There are easy ways for you to get the absolutely most out of your social media accounts and we’re here to point out what those might be. We’re focusing on the top 3 platforms today as to not overwhelm you. Let’s get to it! Read more →
