Creating an email promotion doesn’t have to be a difficult task.  If you already have your email marketing list in place and your marketing calendar planned out, you’re halfway there.  Let’s look at what the next steps are to turning on the money faucet for your business.

For this example, let’s pretend you’re promoting a new line of Widgets from Brand X.  It’s Valentine’s Day (a big holiday for Widget sales), and you want to offer 10% Brand X Widgets (for a limited time, while supplies last) with coupon code BRANDX10.  That’s everything we need to begin.