Who doesn’t want a successful, stress-free holiday season? You, us and shoppers alike!
To set yourself up for the best holiday season yet to come, we’ve put together a checklist so that you can be on top of all things business and eCommerce this holiday season.
Monitor your Online Tactics & Strategies
Continuously monitor your Website, Advertisements, Social Media profiles, SEO, Marketing Promotions, and Sales to make adjustments as they may be needed.
Update and Test NOW
If your website needs fixes, improvements and/or updates, the time to make those changes was yesterday. Wait no longer because the holiday rush is already upon us. This includes making changes to design, too to get visitors in the holiday spirit!
Your website will see a significant increase in traffic in the next few weeks, so your website needs to be able to support that. Tell us…would you wait for more than 8 seconds for a website to load? Images can slow your website down quite a bit, so you want to make sure they’re all optimized to yield the fastest loading time. Don’t delay Santa’s shopping by making him wait for slow images to load on your website.
You should be testing things like: the checkout process, shipping calculators, mobile displays, site navigation, all payment methods, coupon and discount codes, any CTA’s, and all outbound and internal links.
Create Marketing Campaigns
Consider promotions like free shipping, seasonal add-ons, free gifts with a certain purchase, or discounts on orders over a certain amount as part of your Holiday Marketing Campaign. Incentivize early shopping as much as you can in your marketing collateral.
Know your Top Sellers
You should have a good idea about which products are most popular and sell out quickly. Use this information to ensure your inventory is what it needs to be for all the goods to be purchased. Furthermore, think about making these top sellers a priority in your holiday marketing and promotions.
Consider adding gift cards as an option for buyers! Also, use your top selling insight to upsell and bundle products.
Cybercriminals create mischievous ways to access customer information and that could lead to a lot of harm for your business. Take the time to assess your website security to ensure the best security for your business and customers alike.
Manage Expectations with Communication
Its cliche, but communication is key. Make things as easy as possible for your customers. Be proactive and advertise shipping dates so they can get their purchases on time, send email reminders as the holidays approach, and speak up about returns. Clear communication will give your customers the confidence they need to become a repeat customer.
TIP: The best place on your website to place important information would be on the homepage, landing pages, product pages, and shopping cart pages.
Provide Tracking Information
As much as your business may be obsessing over delivery dates, your customers are too. Provide your customers with tracking numbers so that they can easily track their orders via UPS, FedEx, etc..
Save yourself the stress and check these items off of your to-list now! If you’re thinking you may need some help with some of these items, go ahead and schedule your FREE consultation with us, today!