How Google Quality Raters Affect Site Rankings
Google has shared their vision for what the next 20 years of search will look like. In doing so, Google also discussed how their systems work today.
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Get More Website Traffic
Get More Website Traffic
What is website traffic?
Website traffic is the term used to describe the flow of visitors to and from your website. It includes some simple information, but answers important questions. For example, how many visitors has your site had? What pages had the highest amount of visitors? Where did they find your site?
Ready to find out more about website traffic, and how to get more of it? We’ve put together an easy to follow guide on the subject below.
Why care about web traffic?
Health Indicator
Web traffic can be a good indicator of your website’s health & popularity.
Sales & Services
Traffic flow directly affects your sales. More traffic = more potential sales.
Idea Validation
When you start getting traffic, it means people are interested in your products or services.
Getting More Traffic
SEO
Put in the work to optimize your site & be rewarded
Niche Down
Target only the people who are most passionate
Create Content
Make interesting content, better than your rivals
Update Often
Keep your site up to date and relevant
Gain Influence
Work with influencers to promote the site
Guest Blogs
Write for industry blogs and build your audience
Podcast
Speak your mind and become the authority
How do I measure traffic?
All that is great, but how do you keep track of incoming and outgoing traffic? The best way to keep track is to let tools do the work…
Google Analytics is by far the most popular tool for measuring traffic, and it’s no wonder why. Google is the largest search engine & has access to the more data than any other tool. Just install analytics on your site and you’re well on your way to getting more traffic to your site.
Hotjar, Moz and Buzzsumo are some other tools you could use to improve your customer experience, find keywords & content for your site, and all 3 of these are great at what they do.
When should I get started?
If you want your site to be successful, you should get started getting more traffic and tracking your gains as soon as possible. If you’re not sure where to begin, or have any questions, please give us a call. We’re happy to help, so don’t hesitate to give us a call or submit a support ticket.
13 Ways to Sell Products Online
Selling online can be tougher than it seems. For many store owners and service professionals, this can be daunting. Many solutions found online can be difficult or expensive.
Every day that your product isn’t selling is a loss in revenue. This is especially true for physical products! The frustration builds when you spend a lot of time trying to sell your product without results.
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5 Easy SEO Boosts
Whether your business is strictly online or it’s a combination of online and brick-and-mortar, you know you want to be at the very top of those search results when anyone Googles something related to your industry. Read more
How Do I Generate New Leads?
No matter what you sell or what service you provide, you won’t be selling much or providing service unless you can introduce potential customers to your offering. How will anyone find your website, let alone stick around to buy your product?
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The Biggest Stores Invest in Social Media — You Should Too!
With mobile devices and social media dominating 70% of digital media time, platforms like Facebook, Twitter and Instagram are arguably the best place for you to find new customers and expose them to your unique products or services. No matter what kind of business you have, social media can, and should, be a key ingredient in your overall marketing and advertising strategy.
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The Essential Ecommerce Web Design Guide
Your guide to a successful e-commerce design starts here. We’ve put together the essential design elements that make up a great web store, how many of these features does your store have?
Why should I care about HTTPS and SSL?
Many of our clients have asked, “Why should I care about HTTPS and SSL?” Well, the number one reason is it ensures a secure connection between you and your customer. This security builds the most important part of your online presence, trust. How will users know your site is secure?
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How to Make Your Yahoo! Store Secure
Yahoo Small Business, the makers of Yahoo Store, have made it easy to make your store compliant with Google Chrome’s new requirement that your store be fully secure. This security requirement has been discussed in many forms since 2014. Google has boosted secure stores to higher positions in search results pages, while Google Chrome promotes stores that are secure with a very official looking “SECURE” message by the URL bar.
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Avoid Duplicate Content When Migrating Your Store
When building your website or migrating from one e-commerce platform to another, it’s important to be aware of the content that you’re publishing. Your Google organic search results are highly dependent on many factors, duplicate content being just one of them. Duplicate content is a negative factor that can harm your website if Google determines that your content is not valuable because the same content exists in many other places.