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Guide To Ecommerce SEO Services

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Why Your Business Needs A Professional Ecommerce SEO Agency

Your ecommerce business depends on customers finding you online. Agencies specializing in SEO for e-commerce give you the advantage over competitors and get you more visibility online.

Get More Traffic To Your Website

Writing Titles & Descriptions with Targeted Keywords

To ensure that your website is seen by potential customers, it‘s important to create titles and descriptions that include the most relevant and targeted keywords. This will help customers identify what information is provided on each page and will also help them understand what they’ll find when they click through to your site. Additionally, having titles that are concise and descriptive enough for potential customers to know what they are about is essential for increasing visibility in search engine results.

Ensuring Readability & Accuracy of Content

Making sure your content is well–structured and readable helps visitors quickly understand the information presented on each page. Additionally, optimizing content accuracy is essential in making sure the information provided on each page is up–to–date and accurate. Using proper grammar, spelling, and other writing techniques will make it easier for visitors to comprehend your webpages.

Crafting Meta Titles & Descriptions

Creating effective meta titles and descriptions are crucial in helping your website stand out among other search engine results. These pieces of text should be written in active voice, be on–brand, and include the right targeted keywords so potential customers can get a glimpse of what your website offers before clicking through. This helps draw more attention to your website which can lead to an increase in web traffic.

Utilizing an Experienced SEO Agency

Working with an experienced SEO agency can greatly benefit your website as they have the knowledge needed to optimize content for readability, accuracy, and visibility in search engine results pages (SERPs). They can construct titles and descriptions that appeal to target audiences as well as advise you on proper content structure for easy navigation throughout your webpage. An SEO expert can help you create a successful SEO strategy so you can maximize customer acquisition while staying within search engine guidelines.

Optimizing Content for Ecommerce Websites

Welcome Customers from Google

Make sure your content is easy and engaging for customers to stay. Structure your content in a way that allows readers to easily understand what you offer and accurately reflects the purpose of your website. Ensure readability and accuracy by proofreading, editing, or rewriting as needed.

Increase Customer Engagement

Design an inviting interface, update regularly, and use targeted keywords effectively to draw in more potential customers. Linking different pages together through internal links can help improve the readability of your content while also increasing the chance of readers visiting multiple pages on your site.

Improve SEO with Expert Help

Investing in an experienced SEO agency is a cost-effective solution that can help you achieve better and faster results than hiring an additional employee. An SEO agency brings specialized experience that can help create content optimized for accuracy, readability, and relevance. They know how to use keywords and content structure in order to boost website rankings and visibility while ensuring industry standards are met with the latest trends in search engine optimization.

Rank Better On Google (And Other Search Engines)

What is SEO?

Search Engine Optimization (SEO) is an important part of running any business online. It can help you increase traffic to your website, boost your visibility in search engine results, and even improve the customer experience with your website. SEO involves optimizing meta titles and descriptions, researching and analyzing competitors, improving content quality and readability, and implementing technical fixes on websites.

Benefits of SEO

SEO offers numerous benefits for businesses when done correctly. It can help you increase website traffic, boost visibility in search engine results, improve customer experience with the website, and even establish trust among users. Additionally, SEO can help you get ahead of the competition by keeping up with changing algorithms and industry trends.

How to Choose the Right SEO Agency

When looking for a reliable partner to handle your SEO needs it‘s important to do research before making a decision. Make sure to ask about their experience in the industry, get reports from current clients on their performance, check out their portfolio for a sense of quality assurance, review their pricing structure for cost–effectiveness, and ask about long–term plans for maintaining great results over time. A good SEO agency will be able to provide all of this information without any issues at all.

Grow Ecommerce Sales

Achieving success as an ecommerce business requires more than just creating a store and listing products. Customers need to be able to find you and understand what you are offering, but most of all they need to trust the product and brand. SEO is the perfect tool for making sure your website is seen by customers, as well as ensuring that your content is structured properly, relevant keywords are used, and that your pages are easy to read.

The right SEO agency can help your ecommerce business stand out by increasing visibility in search engine rankings, improving content quality and accuracy, and targeting specific keywords. Ventura Web Design & Marketing has been providing top–notch SEO services tailored to the needs of ecommerce businesses in Tampa Bay for decades. By utilizing our comprehensive list of features such as comprehensive keyword research, optimized on–page content creation, advanced linkbuilding strategies, technical SEO audits & fixes, and more – we help our clients not only rank higher in search results but also generate more website traffic and revenue.

Contact us today and let us show you how SEO can help take your ecommerce business to the next level!

Domain Authority: Explained

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We all want the best website that ranks number one on search engines but how do we get there? There is an important metric to look at when evaluating your website called domain authority. In this blog, we discuss what domain authority is, how to find your domain authority score, and how to improve it.

 

What Is Domain Authority?

Domain authority is a score that is assigned to a website that identifies how well that website will rank on a search engine results pages (SERP). Like page authority, domain authority is scored on a 0-100 scale. The higher your score the harder it is to improve, but it’s also hard for anyone to have a score above yours.

Here’s a list provided by Moz of the top 500 most popular websites. These are the top 10 listings.

How To Find Your Domain Authority Score

  1. Visit the Moz Link Explorer page
  2. Copy the URL of the domain you want to find the score for
  3. Paste the URL into the search bar
  4. Click ‘Analyze
  5. View your domain authority score in the box below the search bar

What Is A Good Domain Authority Score?

Since the domain authority score is complex and takes many factors into account a good domain authority score depends on the sites you’re comparing it to. You may only have a domain authority score of 40 for example but the similar pages on the SERP may only have a 30. This will be favorable for your site as yours will likely be ranked above the others. 

Remember your domain authority score will likely increase just by being on the internet for over one year.

 

How To Improve Domain Authority

Audit your link profile

An audit of your link profile will give you an idea of the backlinks associated with your website. Ideally, you only want link traffic from high authority, credible websites. Search engines will interpret your website as valuable by having links from other high authority websites.

Moz’s Link Explorer will analyze the links to your website.

 

Create content that keeps people interested

There isn’t an easy solution to raise your domain authority. You should create awesome content that keeps users coming back and gets new users hooked. 

Your domain authority score is impacted by total traffic, organic traffic, direct traffic through Chrome, time on site, bounce rate, and SERP click-through-rate (CTR). So the only way to drive these metrics is to create engaging, valuable content worth consuming and sharing.

Earn high-quality links

As mentioned earlier receiving link traffic from other authoritative sites is extremely important. The search engines will favor you more if you have these.

A good tip for getting high-quality links is to offer value to another company. Make your content better to earn the links, write a guest blog, or create some other type of content that can be used on their site but also drive traffic to yours.

 

Contact Us

If you would like to outsource this process to professionals contact us online or by phone. We have two locations to serve you. The Tampa location phone number is (813) 556-7990 and the Las Vegas location is (702) 515-2057. We would love to get to know your business and help you rank higher on search engines. 

 

What Is Page Authority And Why Is It Important?

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Did you know there’s a score that can tell you how useful your web page will appear to search engines? It’s called a page authority score. Read this blog to find out what exactly page authority is, how to find your score, and how to improve your score.

What Is Page Authority?

Page authority is a score assigned by Moz. Its a score based on how well your page will rank on a search engine results page (SERP). It’s a score between 0 and 100. The lower the score the easier it is to improve it. 

How To Measure The Page Authority Of A Web Page

If you’re asking yourself “How do I find my page authority?”, no worries Moz has an easy to access tool that tests it on web pages to figure out how important/helpful they are. This tool is called the Link Explorer. 

How To Use The Moz Link Explorer

Here are the steps to use the Link Explorer:

  1. Find a page that you would like to test the page authority of
  2. Copy the URL of that page
  3. Paste it into the Link Explorer search box
  4. Click ‘Analyze’

Various boxes will come up but the box right underneath the search box will have both the page authority.

Moz will also track your page authority over time in a chart like this. 

What Is A Good Page Authority Score?

Page authority is scored on a 0-100 scale. There are many factors that go into creating a page authority score so there is no definitive way to say what a good or bad score is. 

The best way to find a page with a good page authority is to compare various page authority scores you have collected to determine which is the best and make your content even better.

How To Raise Your Page Authority

There are a few ways to raise your page authority. 

Get external links

Driving traffic to your site this way is the best way to raise your page authority. Getting featured links on industry-related websites, blogs, or social media are all ways to generate external links that bring people to your site. Search engines will deem you more valuable if they see this.

There is a downside to this that should be mentioned. If your site is being linked to by other sites with low page authority this will not help your score and may even hurt it. 

Create fresh, valuable content

While you want to add value to people’s lives with helpful content you also want to have fresh content. This means picking topics that haven’t yet been written about or coming at a topic from a unique angle.

Feature images on your pages

Images make written content more digestible and sharable. This will hopefully earn you some shares or external links that will improve your page authority. Google crawlers also favor images, especially if they are original which can also raise your page authority.

*Important note- Google crawlers do not yet fully understand images so it’s important to have image alt text that explains to the crawlers what the image is.

Contact Us

Knowing your page authority score is a good measurement of how helpful your web page is deemed to be. If your web pages could use a boost in their page authority score contact us. We have all the means necessary to create and add engaging content, spice up the look of your website, and make sure the site is being crawled properly. We have two locations to serve you in Las Vegas and Tampa you can call by phone or contact us online. The Tampa location phone number is (813) 556-7990 and the Las Vegas location is (702) 515-2057.

Exterior of Google building

Guide to 2020 Google Algorithm Updates

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What Changes With Each Algorithm Update

Our team at Ventura Web Design & Marketing is dedicated to keeping your website up to date. We actively research algorithm updates when they are released and analyze your website to see which changes are necessary.

Below is a guide to each Google algorithm update beginning in 2020. Bookmark this page or check back frequently as we continuously add updates.

January

February

March

JANUARY 2020

January 2020 Core Update

Estimated Rollout: January 13, 2020

What changed?

The January 2020 Core Update was announced, per Google’s new initiative beginning in 2019 to be more transparent with their algorithm updates. They’ve aimed to announce updates before rolling them out, and so far this seems to be true.

The update, according to Google, was a broad initiative to better ensure quality content for people seeking information.  This means Google continues to push content creators and websites to evaluate what they’re publishing in order to give people the best “answer” possible when searching.

Some SERP layout changes were included in the update as well. Google decided to include a website’s favicon next to its result, and display the site’s breadcrumbs in lieu of the specific URL. For example, instead of https://www.venturawebdesign.com/responsive-vs-mobile-website-design/ appearing just above the meta description, this displays:

Google search result with breadcrumbs

What does this mean?

It’s up to specialists to look at the data and adjust where necessary. Google has indicated that a drop in rankings following this update isn’t necessarily a penalty, per se. But rather a drop in rankings indicates that your information isn’t meeting certain standards as well as it used to according to previous standards.

You will need to evaluate your content and update it to ensure it’s high-quality and providing value to whoever is reading it. This includes showing you are a trustworthy source, proofing your content, presenting your information in a readable and useable way, and more.

Favicon Update

Estimated Rollout: January 24, 2020

What Changed?

Remember the favicon update on January 13? Google rolled this back so favicons no longer show up in the SERPs.

Snippet & Deduplication Update

Estimated Rollout: January 22, 2020

What changed?

Featured snippets that were once known as position zero are now included in the main organic search results and known as position one. URLs for the snippets are no longer displayed (i.e. duplicated) anywhere else in the core search results. For example, if a website held positions zero and one for an article, following the update they’ll only hold position one.

This update also included changes to whether images are deduplicated. Images aren’t impacted by this as long as the URL for the image is different from the URL associated with the text of the snippet.

What does this mean?

The purpose of this update, according to Google, is to declutter the search results page so that people aren’t seeing multiple the same information more than once.

Website owners can choose to alter their SEO strategy accordingly. For example, depending on the strategy, snippets can be opted out of. This would mean that websites would be competing for position 2, instead of positions zero or one prior to the update. This can be done primarily by using the “nosnippet” tag.

Be sure to carefully consider your online strategy before making drastic changes. It’s recommended you discuss this change with a specialist to avoid making mistakes that could penalize you on the Google search result pages.

FEBRUARY 2020

Unconfirmed Local & Maps Update

Estimated Rollout: February 14, 2020

What changed?

Neither officially announced nor confirmed by Google, many websites experienced movement in rankings and traffic fluctuations during/after February 14. Most of these changes impacted local SEO in Google Maps and Google local packs.

What does this mean?

It’s speculated that the unofficial February 14 update was an adjustment to the January 2020 Core Update. Many SEOs sat with the local update for a few days in order to make changes once the dust settled.

MARCH 2020

Nofollow Update

Estimated Rollout: March 1, 2020

What changed?

Prior to the March 1 update, Google treated nofollow tags as law. Nofollow links weren’t crawled, however, that’s changed. Now, nofollow tags are mere suggestions and there’s a possibility Google will visit those links.

What does this mean?

You may want to review how you’ve set up your website to be indexed. Nofollow tags are sometimes used to prevent crawlers from looking at account pages or pages without value to visitors. However, maybe a noindex or meta norobots tag would be more appropriate for your purposes. This change may impact rankings depending on what Google crawls and indexes moving forward.

The Importance of ADA Website Accessibility Compliance

The Importance of ADA Website Accessibility Compliance

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You care about your business and you care about who is visiting you online to learn more. It’s important to consider how your potential clients and customers are using your website so you can improve their experience.

By thinking about who is visiting you online, you can better accommodate their needs and make sure each individual has reasonable accessibility to your site. This is where ADA compliance comes in and why it’s so important.

What is ADA?

The Americans with Disabilities Act, or ADA, is celebrating its 30th birthday this year in 2020! The ADA was enacted in order to protect individuals with disabilities from discrimination. This ensures that businesses, employers, etc. are held to a set of standards in order to prevent discrimination based on ableness, and make sure that environments are accessible.

The act contains several different titles, each of which prohibit and outline discrimination in specific ways. These include but are not limited to: employment, state and local governments, public transportation, public areas, and public telecommunications.

Why is website accessibility important?

Adopting ADA best practices with respect to your website or e-commerce site improves your customer’s experience with your business and ensures accessibility. Accessibility in this case refers to addressing the needs of individuals who may be using your site, and who may also have a visual or auditory (or other) disability or limitation.

Accounting for accessibility makes it easier for individuals to navigate your site and consume content. For example, adjusting the contrast of the text and background colors of your website makes it easier for individuals who are colorblind to read your articles or product descriptions.

Is ADA compliance mandatory? What could happen if my website is non-compliant?

ADA compliance can be punishable by law. Non-compliance may be enforced through several channels such as litigation by a private citizen, litigation by the federal government, and/or investigations based off of complaints made to federal agencies.

The number of web accessibility lawsuits appears to be growing. Target, Amazon, and even Beyoncé are among some of the more well-known cases. ADA website accessibility cases nearly tripled from 2017 to 2019. If you aren’t compliant with the ADA website standards, you not only are neglecting a valuable percentage of potential customers and clients, but you also open yourself up to a lawsuit.

What are some of the guidelines to follow for my website?

Interestingly enough, by improving your website’s web accessibility, you’re also improving your website’s SEO. Your general goal is to make your website as user-friendly as possible to as many users as possible.

You’re going to want to pay attention to the way you’re writing and how that text is presented.

  • Headings and titles should appropriately describe the published content
  • Recognize who will be reading your content and adjust your style as necessary
  • Avoid giant walls of text and use a bulleted list (just like this one!)
  • Use colors and formats to break up the text

Pay attention to visual elements, other than plain text, on each page of your website

  • Use alternative text, or alt text, to describe images (or buttons, logos, etc.) so that individuals with visual impairments can use a screen reader to read the descriptive text aloud
  • Provide transcriptions, descriptions, captions, and narrations for video content
  • If you’re using tables, make sure to label the columns correctly
  • Avoid using PDFs as they can’t be read by screen reading software

Take a look at your site navigation as well

  • Ensure your site can be navigated by using a keyboard, as well as a mouse or trackpad
  • Include “Skip Navigation” links at the top of each page so that individuals may jump to the beginning of the main content

What about the social media accounts for my business?

There are several ways to improve accessibility for your social media accounts as well

  • Use alt text to describe the images you’re posting (Facebook, Instagram, and other social media giants allow you to do this)
  • Follow the same rules about video content on your social media as you do for your website (i.e. transcriptions, descriptions, captions, and narrations)
  • Think about your use of emojis, if you use them at all, as if they were being read aloud to you
  • Doing this: #VenturaWebDesign is better than doing this: #VENTURAWEBDESIGN

Please keep in mind that the lists above are simplified. For a more complete list, we suggest visiting ADA.gov.

How can I make SURE my website is in compliance?

Aside from auditing your own website against the ADA.gov web accessibility best practices and guidelines, there are other ways to ensure you’re in compliance

  • Use the Web Content Accessibility Guidelines (WCAG) to take an in-depth look at your website
  • Take advantage of free online tools such as Web Accessibility Evaluation Tool (WAVE). You can install WAVE as a browser or extension, which you can then run against webpages to determine their level of accessibility
  • Hire a professional to audit and improve your online business so you don’t have to do any guesswork

ADA compliance is an important part of digital marketing and the online world. We know that you value ADA standards because you also value your customers and audience. By improving accessibility, you’re improving the experience for anyone who visits your e-commerce site.

Here at Ventura Web Design and Marketing, we have quality experience improving and establishing ADA website accessibility compliance. Click here for a free consultation today.

This publication is not intended to be legal advice or to replace the advice of a competent attorney.  While Ventura Web Design aims to help your website be as accessible as possible to as many people as possible, we make no guarantees of 100% accessibility, nor do we make any claims that our work or advice will be suitable for your specific purposes or needs.

Get More Website Traffic

Get More Website Traffic

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Get More Website Traffic
Get More Website Traffic

What is website traffic?

Website traffic is the term used to describe the flow of visitors to and from your website. It includes some simple information, but answers important questions. For example, how many visitors has your site had? What pages had the highest amount of visitors? Where did they find your site?

Ready to find out more about website traffic, and how to get more of it? We’ve put together an easy to follow guide on the subject below.

Why care about web traffic?

Health Indicator

Web traffic can be a good indicator of your website’s health & popularity.

Sales & Services

Traffic flow directly affects your sales. More traffic = more potential sales.

Idea Validation

When you start getting traffic, it means people are interested in your products or services.

Getting More Traffic

SEO

Put in the work to optimize your site & be rewarded

Niche Down

Target only the people who are most passionate

Create Content

Make interesting content, better than your rivals

Update Often

Keep your site up to date and relevant

Gain Influence

Work with influencers to promote the site

Guest Blogs

Write for industry blogs and build your audience

Podcast

Speak your mind and become the authority

How do I measure traffic?

All that is great, but how do you keep track of incoming and outgoing traffic? The best way to keep track is to let tools do the work…

Google Analytics

Google Analytics is by far the most popular tool for measuring traffic, and it’s no wonder why. Google is the largest search engine & has access to the more data than any other tool. Just install analytics on your site and you’re well on your way to getting more traffic to your site.

HotJar
Moz
BuzzSumo

Hotjar, Moz and Buzzsumo are some other tools you could use to improve your customer experience, find keywords & content for your site, and all 3 of these are great at what they do.

When should I get started?

If you want your site to be successful, you should get started getting more traffic and tracking your gains as soon as possible. If you’re not sure where to begin, or have any questions, please give us a call. We’re happy to help, so don’t hesitate to give us a call or submit a support ticket.

13 Ways to Sell Products Online

13 Ways to Sell Products Online

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Selling online can be tougher than it seems. For many store owners and service professionals, this can be daunting. Many solutions found online can be difficult or expensive.

Every day that your product isn’t selling is a loss in revenue. This is especially true for physical products! The frustration builds when you spend a lot of time trying to sell your product without results.
Read more

5 Easy SEO Boosts

5 Easy SEO Boosts

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Whether your business is strictly online or it’s a combination of online and brick-and-mortar, you know you want to be at the very top of those search results when anyone Googles something related to your industry. Read more

Let’s get started today!

Schedule a call
Schedule a call

Las Vegas, NV Location
1980 Festival Plaza Drive, Suite 300
Las Vegas, NV 89135
702-515-2057

Tampa, FL Location
5201 W Kennedy Blvd, Suite 720
Tampa, FL 33609
813-556-7990

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