Now is the time to redesign your website to the most up to date and efficient coding, graphics, and overall design. Your customers are more likely to buy from you when they see a great looking, fast, and easy to use website. Now Google is making it easier for customers to find you when your website is better than your competition. Don’t let this opportunity to succeed slip away.
Speed kills, or should we say, lack of speed kills. Effective July 2018, Google has officially and unequivocally confirmed that website load time will will be weighted as a ranking factor.
No matter how long you’ve been in business it’s a safe bet that you’ve spent countless hours building your brand and meticulously identifying the best way to market that brand to your customers. The big question is have you spent some of those hours making sure your website (your #1 selling tool) is consistent with your brand? If the answer is no then continue reading and find out why you should consider making some changes!
In today’s market most of your target audience is going to find your website via social, email or Google campaigns and they’re going to expect to see the same branding across all of those platforms or else they might lose trust in the integrity of your brand.
No matter what you sell or what service you provide, you won’t be selling much or providing service unless you can introduce potential customers to your offering. How will anyone find your website, let alone stick around to buy your product?
By now we are all well-versed with the term ‘e-commerce’ (or at least you should be) but there is a new term on the rise that you might be unfamiliar with. Today we’re taking a deeper look at ‘m-commerce’ and what this means for your business.
With mobile devices and social media dominating 70% of digital media time, platforms like Facebook, Twitter and Instagram are arguably the best place for you to find new customers and expose them to your unique products or services. No matter what kind of business you have, social media can, and should, be a key ingredient in your overall marketing and advertising strategy.
Many ecommerce stores use large banner or billboard graphics in their designs. Why are these graphics so important and why should you be changing them often? Here’s 5 reasons why you should regularly change out your website banner designs:
Setting up an effective plan for your marketing schedule may seem like a daunting task, but we’re here to show you how simple it can be! Below we’ve laid out a step-by-step guide on how to set up your marketing calendar for 2018.
Tools you’ll need:
• A blank spreadsheet (we recommend Google Sheets, but any editable simple spreadsheet program will do)
• 2018 Calendar
• Product analytics (we’ve found it to be most effective to promote your top-selling products/brand – this will drive your customers to actually open the email and visit your site)