The Next Chapter of Pepsi: Fashion Forward Merch

November 4, 2019/in Marketing /by Kevin Richards

Following the likes of KFC and McDonalds, Pepsi decided to launch their own fashion forward line of apparel with collaborations from major designers and retailers in addition to assets developed by their in-house team. It’s what we didn’t know we needed or wanted, but it’s here all the same. Now Pepsi fans can show their allegiance to the brand by draping themselves in an array of curated pieces from apparel to accessories.

This play isn’t a new move in the game of brand recognition. Major brands have been looking to expand their reach into mainstream culture by creating a ‘lifestyle’ around the company and their more popular products. Exploring this avenue could seriously boost revenue for major brands, with Pepsi executives setting a sales goal of $2 billion dollars for the year.

The success of this move is yet to be determined, with several key variables in play that could inhibit success. Pepsi’s first step in the right direction was creating a well designed, well functioning website that acts as a central hub by connecting the user to individual retailers selling their products. The modern layout and functionality of the site will encapsulate the younger generation that Pepsi needs in order to remain relevant for future generations.

To shop the collections and experience the latest from Pepsi, explore the House of PepsiCo here.

Verizon’s Visible Campaign Proves Transparency is King

October 21, 2019/in Marketing /by Kevin Richards

Corporate transparency is on the rise as a trait sought and favored by consumers. After a potentially embarrassing typo was discovered across multiple marketing pieces for Verizon’s digital carrier Visible, the company decided to take the mistake in stride. The ad reading ‘massages’ rather than ‘messages’ sparked an ingenious campaign where the company sponsored free massages for anyone that showed up to their mobile centers. The company revered the campaign as a huge success, showing huge reach on social media and even earning some press while boosting their sales.

The lesson to be learned from this accident (or, as some suggest, “intentionally accidental”) mishap, is to work with whatever is thrown your way. Seize the opportunity to get creative with your marketing and make a memorable impact on your consumer base. Some of the most successful marketing campaigns include aspects of the corporation’s personality with a dash of humor as well as a healthy dose of transparency and willingness to admit mistakes – even typos – to your consumer base. Campaigns like Verizon’s Visible massages build a relationship with your ideal customer by establishing a foundation of trust backed by an excellent product.

Photo credit: Visible

Get More Website Traffic

September 17, 2018/in Marketing, SEO, Social Media /by Kevin Richards

Get More Website Traffic

What is website traffic?

Website traffic is the term used to describe the flow of visitors to and from your website. It includes some simple information, but answers important questions. For example, how many visitors has your site had? What pages had the highest amount of visitors? Where did they find your site?

Ready to find out more about website traffic, and how to get more of it? We’ve put together an easy to follow guide on the subject below.

Why care about web traffic?

Health Indicator

Web traffic can be a good indicator of your website’s health & popularity.

Sales & Services

Traffic flow directly affects your sales. More traffic = more potential sales.

Idea Validation

When you start getting traffic, it means people are interested in your products or services.

Getting More Traffic

SEO

Put in the work to optimize your site & be rewarded

Niche Down

Target only the people who are most passionate

Create Content

Make interesting content, better than your rivals

Update Often

Keep your site up to date and relevant

Gain Influence

Work with influencers to promote the site

Guest Blogs

Write for industry blogs and build your audience

Podcast

Speak your mind and become the authority

How do I measure traffic?

All that is great, but how do you keep track of incoming and outgoing traffic? The best way to keep track is to let tools do the work…

Google Analytics is by far the most popular tool for measuring traffic, and it’s no wonder why. Google is the largest search engine & has access to the more data than any other tool. Just install analytics on your site and you’re well on your way to getting more traffic to your site.

Hotjar, Moz and Buzzsumo are some other tools you could use to improve your customer experience, find keywords & content for your site, and all 3 of these are great at what they do.

When should I get started?

If you want your site to be successful, you should get started getting more traffic and tracking your gains as soon as possible. If you’re not sure where to begin, or have any questions, please give us a call. We’re happy to help, so don’t hesitate to give us a call or submit a support ticket.

13 Ways to Sell Products Online

August 16, 2018/in eCommerce, Marketing, SEO /by Kevin Richards

Selling online can be tougher than it seems. For many store owners and service professionals, this can be daunting. Many solutions found online can be difficult or expensive.

Every day that your product isn’t selling is a loss in revenue. This is especially true for physical products! The frustration builds when you spend a lot of time trying to sell your product without results.
Read more

Your YouTube Channel Art Matters

August 14, 2018/in Marketing, Social Media /by Kevin Richards

So many business owners are turning to YouTube to expand their reach & grow an audience these days. It’s so easy to share content and reach new people on the platform. Now, when someone arrives on your channel, what do they see? Does it match the quality of your brand and your product or service? Does it even matter, shouldn’t the video content speak for itself? Well, in short, of course it matters!
Read more

Everything you need to create a great email!

Email Design (Doing it Right)

August 13, 2018/in Design, Marketing /by Kevin Richards

Grow Your Business by Working with an Agency

July 25, 2018/in Design, eCommerce, Marketing /by Kevin Richards

As a business owner, your main goal is to sell your product or service, make money and see growth year over year. I’m sure you’ve tried many different approaches to grow your business, but you might not see the results you were hoping for.

You may have even hired designers or marketing experts in the past, but weren’t sure if or even how it helped. Hiring an in-house design & marketing team is out of the question, how can you afford it? It can be frustrating and stressful, but still, you need to grow your business somehow!

Marketing 101 – 5 Steps to Winning Online

July 18, 2018/in eCommerce, Marketing /by Kevin Richards

Step 1 – Identify your niche (Who do you sell to?)

What is a niche and why should you care? A niche is defined as: denoting or relating to products, services, or interests that appeal to a small, specialized section of the population. For some, this seems counter-intuitive, why would I want to exclude potential customers?

Unless you’re looking to directly compete with Amazon and Walmart, you’re not really selling everything to everyone, right? Most likely you’re selling a certain type of thing, to a certain type of customer. If so, you’re already using niche marketing!
Read more

Stepping Up Your Social Media Game

July 16, 2018/in Design, eCommerce, Marketing, Social Media /by Kevin Richards

Not to beat a dead horse with a stick but by now you should be well aware that social media is a vitally important selling tool that could be costing you money if you’re not using it properly. There are easy ways for you to get the absolutely most out of your social media accounts and we’re here to point out what those might be. We’re focusing on the top 3 platforms today as to not overwhelm you. Let’s get to it! Read more

E-Commerce Alert – Amazon Prime Day: What You Need to Know

July 13, 2018/in Design, eCommerce, Marketing /by Kevin Richards

Move over Hallmark gift card holidays, there’s a new retail leader in town. Amazon, for the third year in a row, is “celebrating” its birthday with Amazon Prime Day. Amazon started this tradition to celebrate its 20th birthday back in 2015. Effectively, Amazon created its own holiday, a “Christmas in July” of sorts.

Get More Website Traffic

What is website traffic?

Why care about web traffic?

Health Indicator

Sales & Services

Idea Validation

Getting More Traffic

SEO

Niche Down

Create Content

Update Often

Be Social

Gain Influence

Guest Blogs

Podcast

How do I measure traffic?

When should I get started?

Step 1 – Identify your niche (Who do you sell to?)

Let’s get started today!