amazon app

Amazon’s DSP Continues To Grow

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Amazon continues to grow within the digital advertising space. According to a study by Tinuiti digital marketing agency, ad spend on Amazon’s DSP saw a 30% increase in Q3, up from the 27% increase seen in Q2. According to the Tinuiti report, all signs point to the Amazon advertising platform continuing to gain momentum within the digital advertising space.

Though the majority of ad spend on the platform is dedicated to driving sales, brand awareness campaigns make up 42% of ad spend through Amazon. The report also states that 32% of Amazon DSP spend in Q3 is being dedicated to sites outside of those controlled by the company. This shows that brands are beginning to view Amazon advertising as more than just an avenue to drive sales.

As more advertisers invest in advertising on Amazon, the cost of advertising on the platform has been steadily increasing. Cost-per-thousand-impressions (CPM) have seen a 15% increase in Q3, which is up from a 5% rise seen in Q2. The cost-per-click also rose 10%. This increase in cost correlates with an increase in conversions. Revenue generated by Sponsored Products jumped 30% while clicks climbed 18%.

With Amazon’s advertising services on the rise, the company seems poised to compete with the likes of Facebook and Google within the digital advertising arena. In the increasingly competitive realm of digital advertising, brands should consider the Amazon platform as a potential avenue for generating both sales and online engagement. 

woman drinking from a mug while on the computer

Connecting with Customers on Messenger: Easy as 1, 2, 3 with These Three New Features

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Messenger – Facebook’s version of the DM – released three new features that will allow brands to better connect with their customer base. These features are intended to ease friction in the initial stages of establishing contact with a customer as well as help improve the customer’s experience with prompt answers and ease of use.

The break out feature to pay attention to is the so-called ‘icebreakers’ that business profiles are able to preload into their Messenger account through the API. Basically, this is intended to function like an interactive FAQ by providing the option to select a commonly asked question from a short list compiled by the company and receive an immediate answer through automated responses. 

Among other features being rolled out, a ‘first phase’ ad update is promised that should allow businesses to better target their ads and handle the responses received from them. Alleging that the feature adds more initial clarity for the business when responding to a customer, it is in its early stages of development so expect a hiccup or two.

Finally, on the user side, more reply options are being added for interactions with businesses in Messenger. Reactions (aka the feature that lets you flag a comment with an emoji) are gaining a foothold within this area of the platform as well as implementing a thread based system of message replies to better help target comments direct from the consumer. 

These latest updates are in response to the outcry from consumers saying that they wish businesses were more accessible on the platform. As demand continues to grow for transparency of companies and one-on-one communication, expect innovations to keep rolling out in response. 

cans of soda

The Next Chapter of Pepsi: Fashion Forward Merch

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Following the likes of KFC and McDonalds, Pepsi decided to launch their own fashion forward line of apparel with collaborations from major designers and retailers in addition to assets developed by their in-house team. It’s what we didn’t know we needed or wanted, but it’s here all the same. Now Pepsi fans can show their allegiance to the brand by draping themselves in an array of curated pieces from apparel to accessories. 

This play isn’t a new move in the game of brand recognition. Major brands have been looking to expand their reach into mainstream culture by creating a ‘lifestyle’ around the company and their more popular products. Exploring this avenue could seriously boost revenue for major brands, with Pepsi executives setting a sales goal of $2 billion dollars for the year. 

The success of this move is yet to be determined, with several key variables in play that could inhibit success. Pepsi’s first step in the right direction was creating a well designed, well functioning website that acts as a central hub by connecting the user to individual retailers selling their products. The modern layout and functionality of the site will encapsulate the younger generation that Pepsi needs in order to remain relevant for future generations. 

To shop the collections and experience the latest from Pepsi, explore the House of PepsiCo here. 

Verizon's Visible Marketing Campaign

Verizon’s Visible Campaign Proves Transparency is King

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Corporate transparency is on the rise as a trait sought and favored by consumers. After a potentially embarrassing typo was discovered across multiple marketing pieces for Verizon’s digital carrier Visible, the company decided to take the mistake in stride. The ad reading ‘massages’ rather than ‘messages’ sparked an ingenious campaign where the company sponsored free massages for anyone that showed up to their mobile centers. The company revered the campaign as a huge success, showing huge reach on social media and even earning some press while boosting their sales. 

The lesson to be learned from this accident (or, as some suggest, “intentionally accidental”) mishap, is to work with whatever is thrown your way. Seize the opportunity to get creative with your marketing and make a memorable impact on your consumer base. Some of the most successful marketing campaigns include aspects of the corporation’s personality with a dash of humor as well as a healthy dose of transparency and willingness to admit mistakes – even typos – to your consumer base. Campaigns like Verizon’s Visible massages build a relationship with your ideal customer by establishing a foundation of trust backed by an excellent product.

 

Photo credit: Visible

social media apps

Instagram Releases Key Tips for Marketing Success

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Instagram’s rise in popularity among businesses is undeniable as marketing efforts span across the platform’s many useful features. Earlier this month, Instagram released several articles providing tips to help further those marketing efforts and boost overall sales made from the platform. We have summarized these articles below to help save you time and take your marketing efforts to the next level.

Create Photos and Videos to Captivate your Audience on Instagram

Get Creative! Show your audience your personality and make it easy to learn about your business:

  •  Don’t be afraid to show your followers behind-the-scenes whether with a tour of your building or spotlighting a team member. 
  • Create a buzz around a new product or product feature. If you are changing the way you ship your product, show a video opening a package.
  • Make videos of how to use your products. Everyone likes to be DIY, show them how!
  • Post about holidays! Even cranky coworker day, which is Oct 27 incase you were wondering. There are tons of mainstream holidays as well as obscure holidays that give you an opportunity to reach out to your audience and share something new.
  • Share the good stuff. Your customers love you, ask them to help you by sharing their testimonials and even ask them to share photos with you to use or even videos of them using your products or services, they’ll be famous for a day!

Planning for Holidays on Instagram 

Kicking off the holiday season with strong marketing is the key to having a successful end to your fiscal year. 

First and foremost, understand when your customers start shopping. Every business is different so make sure you know the right time to get in front of your customers to inspire them into the holiday buying spirit!

Second, you don’t have to be the smartest person in the room, get inspiration from what others are doing. It is hard enough to run your own business, if you see a post or a concept that you like, make it yours and go for it.

Thirdly, make a content calendar. Plan out what photos and/or videos you are going to use with the content or captions in advance. Don’t wing it.

Lastly, make sure you have a consistent look and feel to your messaging. Make sure everything still ties in with your brand and your business’ personality.

But what about actual ideas for posts? We have those for you too. 

  • Incorporate your team celebrating, this will give you the behind-the-scenes type post we mentioned earlier ;-)
  • Show your products or services decorated for the holiday with lots of color and sparkle
  • Incentivise your followers. Offer a discount, make sure it is time sensitive. Get them excited to buy now.
  • Give back! Show community appreciation around the holidays. You can create a giveaway of one of your products back to your customers, or offer to donate your products to a charity by encouraging engagement with your post by people sharing or commenting.
  • Feature products to get people’s minds thinking. Everyone has a long list of people they need gifts for around the holidays, make it easy for them to see you have a great gift.
  • Make different carousel posts featuring gifts for a budget, gifts for the specific hobby or interest, gifts for the hard to shop for.

The main thing to remember is to PLAN. Plan early and plan specifics. By having a plan you stay organized, you launch your campaign at the perfect time and get the most out of the holiday shopping season with the least amount of stress.

Get More Website Traffic

Get More Website Traffic

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Get More Website Traffic
Get More Website Traffic

What is website traffic?

Website traffic is the term used to describe the flow of visitors to and from your website. It includes some simple information, but answers important questions. For example, how many visitors has your site had? What pages had the highest amount of visitors? Where did they find your site?

Ready to find out more about website traffic, and how to get more of it? We’ve put together an easy to follow guide on the subject below.

Why care about web traffic?

Health Indicator

Web traffic can be a good indicator of your website’s health & popularity.

Sales & Services

Traffic flow directly affects your sales. More traffic = more potential sales.

Idea Validation

When you start getting traffic, it means people are interested in your products or services.

Getting More Traffic

SEO

Put in the work to optimize your site & be rewarded

Niche Down

Target only the people who are most passionate

Create Content

Make interesting content, better than your rivals

Update Often

Keep your site up to date and relevant

Gain Influence

Work with influencers to promote the site

Guest Blogs

Write for industry blogs and build your audience

Podcast

Speak your mind and become the authority

How do I measure traffic?

All that is great, but how do you keep track of incoming and outgoing traffic? The best way to keep track is to let tools do the work…

Google Analytics

Google Analytics is by far the most popular tool for measuring traffic, and it’s no wonder why. Google is the largest search engine & has access to the more data than any other tool. Just install analytics on your site and you’re well on your way to getting more traffic to your site.

HotJar
Moz
BuzzSumo

Hotjar, Moz and Buzzsumo are some other tools you could use to improve your customer experience, find keywords & content for your site, and all 3 of these are great at what they do.

When should I get started?

If you want your site to be successful, you should get started getting more traffic and tracking your gains as soon as possible. If you’re not sure where to begin, or have any questions, please give us a call. We’re happy to help, so don’t hesitate to give us a call or submit a support ticket.

13 Ways to Sell Products Online

13 Ways to Sell Products Online

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Selling online can be tougher than it seems. For many store owners and service professionals, this can be daunting. Many solutions found online can be difficult or expensive.

Every day that your product isn’t selling is a loss in revenue. This is especially true for physical products! The frustration builds when you spend a lot of time trying to sell your product without results.
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Your YouTube Channel Art Matters!

Your YouTube Channel Art Matters

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So many business owners are turning to YouTube to expand their reach & grow an audience these days. It’s so easy to share content and reach new people on the platform. Now, when someone arrives on your channel, what do they see? Does it match the quality of your brand and your product or service? Does it even matter, shouldn’t the video content speak for itself? Well, in short, of course it matters!
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Everything you need to create a great email!

Email Design (Doing it Right)

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Grow Your Business by Working with an Agency

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As a business owner, your main goal is to sell your product or service, make money and see growth year over year. I’m sure you’ve tried many different approaches to grow your business, but you might not see the results you were hoping for.

You may have even hired designers or marketing experts in the past, but weren’t sure if or even how it helped. Hiring an in-house design & marketing team is out of the question, how can you afford it? It can be frustrating and stressful, but still, you need to grow your business somehow!
 

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Let’s get started today!

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