What is Content Marketing? Content marketing is a marketing strategy that focuses on delivering unique, useful and shareable content to a particular target audience. The goal is to generate leads, establish your branding and provide value to your customers.
Friday the 13th is here yet again which means all of the triskaidekaphobiacs are on red alert. If you’ve had an aversion to embracing or even promoting this holiday because of this phobia then you are missing out! We’re here to show you there’s a completely different way to handle this traditionally unlucky day and tell […]
No matter how long you’ve been in business it’s a safe bet that you’ve spent countless hours building your brand and meticulously identifying the best way to market that brand to your customers. The big question is have you spent some of those hours making sure your website (your #1 selling tool) is consistent with […]
No matter what you sell or what service you provide, you won’t be selling much or providing service unless you can introduce potential customers to your offering. How will anyone find your website, let alone stick around to buy your product?
Ecommerce stores often rely on large banner and billboard graphics to help create a positive first impression. But why should you be changing them out regularly? Here are 5 key reasons why making regular updates to your website banner designs is important:
Your guide to a successful e-commerce design starts here. Here is a list of the essential design elements that make up a great web store.
Creating an email promotion doesn’t have to be a difficult task. If you already have your email marketing list in place and your marketing calendar planned out, you’re halfway there. Let’s look at what the next steps are to turning on the money faucet for your business. For this example, let’s pretend you’re promoting a […]
Customer reviews are an essential part of any online business. They build trust and credibility for your brand, but only if potential customers can actually see them. The two most popular review programs are Google Customer Reviews and Shopper Approved.
Interested in advertising on Twitter but intimidated by all of the options available to you and unsure where to start? Fear not – setting up advertising on Twitter is fast, simple, and can be completed in 4 easy steps: Step 1: Select Your Campaign Objective Go to Twitter Ads to get started. The below screenshot […]
Having a fully planned out marketing calendar for the year is crucial for busy store owners. You don’t have time during your busy seasons to sit down and come up with a marketing plan for promotions that need to go out on time. Graphics need to be created, compelling text needs to be written, coupons […]