Marketing - Ventura Web Design

Marketing 101 – 5 Steps to Winning Online

July 18, 2018/in Marketing /by Kevin Richards

Step 1 – Identify your niche (Who do you sell to?)

What is a niche and why should you care? A niche is defined as: denoting or relating to products, services, or interests that appeal to a small, specialized section of the population. For some, this seems counter-intuitive, why would I want to exclude potential customers?

Unless you’re looking to directly compete with Amazon and Walmart, you’re not really selling everything to everyone, right? Most likely you’re selling a certain type of thing, to a certain type of customer. If so, you’re already using niche marketing!
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Stepping Up Your Social Media Game

July 16, 2018/in Design, E-Commerce, Marketing, Social Media /by Kevin Richards

Not to beat a dead horse with a stick but by now you should be well aware that social media is a vitally important selling tool that could be costing you money if you’re not using it properly. There are easy ways for you to get the absolutely most out of your social media accounts and we’re here to point out what those might be. We’re focusing on the top 3 platforms today as to not overwhelm you. Let’s get to it! Read more →

E-Commerce Alert – Amazon Prime Day: What You Need to Know

July 13, 2018/in Design, E-Commerce, Marketing /by Kevin Richards

Move over Hallmark gift card holidays, there’s a new retail leader in town. Amazon, for the third year in a row, is “celebrating” its birthday with Amazon Prime Day. Amazon started this tradition to celebrate its 20th birthday back in 2015. Effectively, Amazon created its own holiday, a “Christmas in July” of sorts.

The Facebook Algorithm and How it Affects You

July 10, 2018/in Marketing, Social Media /by Kevin Richards

Can you imagine logging into Facebook and having to sift through thousands of posts to find something you’re actually interested in? Luckily, Facebook uses a complex algorithm to automatically decide which posts are shown first so that you don’t have to do that. At the beginning of this year, 2018, Facebook announced that it was performing a major upgrade to the standard Facebook Algorithm. The goal? To bring friends and family together more often and create a more active community.
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13 Unlucky Mistakes You Could Be Making

July 10, 2018/in E-Commerce, Marketing, Social Media /by Kevin Richards

Ever feel like a black cat crossed your path and took up residence on your website? You’re not the only one! Luckily for you we’ve put together a list of reasons why your sales might be down and also solutions on how to remedy that. This supposedly “cursed” day doesn’t have to be all bad!
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Happy 4th of July!

July 4, 2018/in Design, E-Commerce, Marketing /by Kevin Richards

We’re proud to be helping you grow your store from right here in the USA! Read more →

BigCommerce Abandoned Cart Emails - There's Money Out There Waiting!

BigCommerce Abandoned Cart Emails – How To Guide

June 1, 2018/in E-Commerce, Marketing /by Kevin Richards

Running a BigCommerce store is a great way to sell your products online. However, sometimes customers might add items to your cart, but never purchase them. Luckily, the BigCommerce platform keeps tracks of these “abandoned carts”. They also offer a user friendly way to contact customers who have left their cart full via “Abandoned Cart Emails”.
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