Marketing - Ventura Web Design

How to Create a Promotional Email Campaign

May 3, 2017/in Marketing, Social Media /by Kevin Richards

Creating an email promotion doesn’t have to be a difficult task. If you already have your email marketing list in place and your marketing calendar planned out, you’re halfway there. Let’s look at what the next steps are to turning on the money faucet for your business.

For this example, let’s pretend you’re promoting a new line of Widgets from Brand X. It’s Valentine’s Day (a big holiday for Widget sales), and you want to offer 10% Brand X Widgets (for a limited time, while supplies last) with coupon code BRANDX10. That’s everything we need to begin.

Google Customer Reviews vs. Shopper Approved

April 18, 2017/in Marketing /by Kevin Richards

Customer reviews are an essential part of any online business. They build trust and credibility for your brand, but only if potential customers can actually see them. The two most popular review programs are Google Customer Reviews and Shopper Approved.

Free Favicon and Apple Touch Icons For Your Store

April 5, 2017/in Marketing /by Kevin Richards

Ventura Web Design and Marketing is offering to design Favicons and Apple touch icons for the first 25 store owners to respond.

Favicons are used to represent saved pages and mark open tabs in your browser. Apple touch icons appear on iPhones and iPads when you bookmark sites or add them to your home screen.

Custom favicons and Apple touch icons increase brand recognition, build credibility, and increase website visibility. It shows you pay attention the the details of your site and sets you apart from your competition.

Get your free custom icons today!

Top 5 Reasons to Redesign Your Website Today

March 17, 2017/in Marketing /by Kevin Richards

Increase Your Customer Base
Websites that are not mobile-friendly do not rank well in Google, if they even rank at all. If you still don’t have a mobile-responsive web design, you’re losing a huge customer base. According to a 2017 Bigcommerce survey of store owners, 88% reported mobile-responsive design as a key factor in their plans for growth.
Improve Your SEO Ranking
Design has proved to be a considerable factor in search ranking. Outdated, non-responsive stores are penalized by search engines. The faster, prettier, and more efficient your site is, the happier your customers are, which drives conversions. 46% of store owners surveyed agree, and cite SEO as a potential revenue booster this year.
Boost Your Credibility
75% of online shoppers judge your credibility based solely on your site design. Online shoppers are savvy; If you have a website that looks like it was designed in the late 90s, they’re no longer going to be convinced that you are their best option for what they’re looking for and off they go to your competitor.
Dominance Over Your Market
78% of online businesses are predicting that integration with mobile wallet technology such as Apple Pay, Samsung Pay & Amazon Pay will drive growth. Old outdated sites are not compatible with new payment technology, causing a loss of potential revenue. A fresh design can integrate with these new technologies and showcase the benefits of making it easier to pay.
Accurate Representation of Your Current Business Needs
51% of businesses surveyed believe that social advertising will be a primary factor for growth. The buying public is more socially connected than ever, utilizing Facebook, Instagram, Twitter, Pinterest, and more to search for and share products. An updated design will allow you to stay more closely connected with your audience.

Overall, it’s important to remember that the appearance of your website is directly proportional to its success. Contact Ventura Web Design & Marketing today to get started on your redesign process as soon as possible.