Archive for category: Marketing

Coronavirus is impacting your business on Yelp

COVID-19 is impacting businesses in many different ways, and Yelp is one of them. Yelp is now displaying generic alerts on business account pages concerning the coronavirus. You can (and should) customize these alerts. It’s important that you take advantage of this opportunity to keep your customers informed.

It’s likely that your business has changed and is offering virtual and digital alternatives to your traditional services. For example, if you feature online courses or virtual appointments to accommodate social distancing, be sure to update your Yelp account. This helps you pivot and transition alongside your customers.

It’s important that while you’re creating your custom COVID-19 alert, you’re also updating your business hours, location, photos, and more. Keeping your Yelp account up to date is imperative for maintaining trustworthy communication with your customers.

Many of us are transitioning towards a remote work environment. This means our meetings are no longer in person and we’re using digital platforms to discuss ideas. We’ve put together a list of things you should (and shouldn’t) do during your virtual conference calls to help you stay focused, productive, and professional.

DO: Give Notice

Try to let all participants know when to expect a meeting, or that they will be receiving an invitation soon. This is not only polite, but it gives everyone a chance to check their schedules and make adjustments. You can avoid repetitious meetings or constant rescheduling by making sure everyone has the availability first. Send out virtual invitations if possible to let everyone know the designated time and date. Depending on which platform you’re using, you may even be able to share a link to the meeting beforehand.

DO: Set The “Place”

Let everyone know “where” to meet. This means you should be designating the platform you all are going to use. Some popular platforms include Google Hangouts, Zoom, Skype, or Slack. Most everyone on your team should be using the same platform already. However, specifically naming the platform can give everyone a chance to update their applications or install the software in case they’re using a different computer to work remotely. This can also give your team the opportunity to familiarize themselves with the technology ahead of time if they’ve never used it before.

DO: Provide a Topic

Try your best to let your team know why there’s going to be a virtual meeting and what is going to be discussed. This will give everyone more time to mentally prepare and gather necessary materials that may be needed during the meeting. Impromptu meetings certainly aren’t ineffective, but the more time you can give your employees or coworkers time to prepare, the more meaningful your discussion will be. Providing a topic ahead of time also gives structure to the meeting which helps keep everyone on track and focused.

DO: Look Professional (At Least From The Waist Up)

Just because you’re aren’t at the office, doesn’t mean you aren’t at work! Working remotely has its benefits: no commute, more sleep, closer to last night’s leftovers in the fridge. However, it’s still business and it’s important to appear as professional as you would in the office or traditional work environment. You’re also more likely to look less presentable on camera than you would in person. You may need to adjust accordingly by paying attention to how your outfits, hair, makeup, etc. appear through the lens.

DO: Control What You Can

Traditional conference rooms are set up with little distractions and designed for focused discussion. When working remotely, you need to create a space like that in your home so you’re prepared for virtual meetings. This means you need to control everything that you reasonably can when it comes to your remote set-up. Do you have pets or children who can be picked up on your  microphone? What is in the line of sight of your computer’s camera?

Minimize background noises and tidy up what other people will be able to see. Remember that your work computer and phone can be a source of distraction as well. Remember to mute your notifications sounds and silence your cell phone during a meeting. If you’re working from home and you have roommates, family members, etc. you can always have a sign or signal that you’re in a meeting so others don’t barge in.

DON’T: Eat Or Drink On Camera

Unless it’s absolutely necessary (i.e. your boss deemed this meeting as a working lunch), avoid eating and drinking on camera. Not only is it unprofessional, it’s something most people would avoid anyway during traditional meetings. Remember to save snack time for after the meeting.

DON’T: Bite Your Fingernails, Groom Yourself, Etc.

Just like a physical office, employees, employers, coworkers, etc. are expected to show up to work ready for work. This means that you still need to get all of your personal grooming and hygiene habits out of the way before the beginning of the day. At the very least, you should be avoiding these on camera during a virtual discussion.

DON’T: Forget You Can Be Seen And Heard

If you don’t mute your mic or turn off your camera, you’re still visible. Some of us tend to forget that we can be seen and heard through our computers when on a call. Try to be aware of yourself and your surroundings when communicating virtually because you can be a distraction to others, or do something you may regret later.

DON’T: Forget To End Or Leave The Call

In the same vein as pocket dialing, forgetting to end or leave a virtual conference call can make for some embarrassing moments. Most of us are unlikely to do or say anything wild. But there’s a chance your coworkers may be on the other side of the screen seeing you chew with your mouth open or talking to your grandmother. Be especially aware of this if you were screensharing during the meeting. By ending a call, you’re also signaling to all other participants that it’s time to act on whatever was just discussed.

DON’T: Interrupt Or Have An Unorganized Meeting

A good rule of thumb is to mimic your traditional meetings and come up with ground rules so people aren’t talking over one another. Because of the way that virtual calls are set up, it’s difficult to tell who the speaker is talking to because we’ve lost that spacial perspective. If you’re the speaker, try to say someone’s name before asking a question or sharing information. This gives them an auditory clue that they are being engaged and you can skip over the “are you talking to me?” questions.

DON’T: Avoid Eye Contact

Remember to pay attention to your screen and try to mimic traditional eye contact. For example, you can lower or raise your computer’s camera to it’s closer to your natural eye level. This method makes you appear as though you’re giving eye contact which signals to other participants that you’re engaged and actively paying attention.

DON’T: Be The Only Person Without Your Mic or Camera On

Another general rule of thumb is to make sure all participants are on the same page when it comes to mic and camera use. Everyone should be on camera (the ideal choice), or they should all be off camera. Test out the meeting platform ahead of time to adjust settings. Figure out how to mute your mic and turn your camera on and off ahead of time as well, as you’ll likely need to do both of these at some point.

Now you’re ready for the world of virtual meetings in the digital world. By following these guidelines, you should be more prepared for remote productivity.

With over 1 billion active monthly users, Instagram is a fantastic platform for connecting with your customers and boosting brand awareness. Building your brand on Instagram takes more than just setting up a profile. 

Simply having a presence on the platform just isn’t enough these days. To take full advantage of the social media juggernaut, you should consider utilizing all of the tools that Instagram has to offer. One of the most powerful tools Instagram has in its arsenal is the Instagram Stories feature.

What Are Instagram Stories?

For those who haven’t been using this feature, Instagram Stories is a feature within Instagram where users can capture and post pictures or video content in a slideshow format. Audiences are then able to click on your profile picture and view your content. After 24 hours, your pictures or videos disappear back into the ether.

Instagram stories can be a unique branding opportunity that not enough businesses are taking advantage of. If you’ve been considering using stories, why not give it a shot? Read on to learn how you can leverage Instagram Stories to increase brand awareness.

We’ll Do It Live

One of the most exciting aspects of Instagram is its ability to showcase events in real-time. Whether you’re launching a new product or attending an industry event, going live on the ‘Gram is a surefire way to entertain your core audience.

For example, if you’re an online retail company getting ready to launch a new product, do a live Q&A for customers to interact with and learn more about the launch. Live video allows your audience an authentic behind the scenes view that they may not be privy to otherwise.

Then after your live video ends, add it to your stories for the rest of your followers to enjoy for the next 24 hours! Live video is fast becoming one of the best ways to keep your audience entertained and connected and can do wonders for your brand awareness.

Tag, Use Hashtags, & Add Locations

Just like traditional posts, Instagram allows you to add #hashtags to your stories. Using a similar strategy as your traditional posts, adding hashtags to your Instagram story is an excellent place to use your own branded hashtags. 

Brands can also add their location as a way to connect with people in your local community. This can also be an opportunity to connect with other people and institutions within your IRL community. In a similar vein, you can tag other accounts within your stories and try to generate meaningful interactions.

These features can be a fantastic way to foster relationships with people and businesses within your area and humanize your brand in the eyes of your local community.

Swipe-Up Feature

Do you have that coveted little blue check next to your profile? How about at least 10,000 followers? Congratulations! You can take advantage of Instagram’s swipe-up feature.

Swipe-up allows users who view your story to swipe up on their screen and go directly to a landing page of your choosing. The best part? The user can do all of this without ever leaving the Instagram platform.

If you don’t have access to this feature, don’t sweat it. Though it’s only available to a select amount of users at the moment, that doesn’t mean it will always be that way. Keep an eye out on the latest Instagram updates in case the powers that be decide to make the feature public in the future.

Highlights

Although stories are designed to be ephemeral, the highlights feature allows you to keep your stories in a more permanent place. Anytime you post a story, you have the opportunity to save it as a “highlight”. These are the buttons that appear on your profile, below your bio and above your regular feed.

How you create and arrange these can vary, just remember to keep them on brand! You can even go above and beyond and create branded highlight covers. These will keep your profile looking great while presenting information or content that resonates with your audience.

Become A Storyteller

At the end of the day, the most important feature of Instagram stories is simply the stories themselves. Stories connect us, both in real life and with our audience online. Instagram stories allow brands the unique opportunity to tell their own stories and nurture positive relationships.

When you relate to your audience on a human level, you foster goodwill between yourself and your audience. Think of Instagram stories as opportunities to continue to build your brand and connect with your audience on a deeper level.

If you’re curious about getting started on Instagram or have specific questions relating to stories, we’d love to hear from you! Feel free to contact us with any questions or concerns you may have.

Social media has become the main tool by which most of society communicates. Wonder what Aunt Karen is up to in her modern sculpture class? Check Facebook. Want to see the latest pictures of your second cousin’s best friend’s kids in their Halloween costumes? Instagram has you covered. Looking to send a not-so-flattering selfie to an old classmate you haven’t seen since college? Open Snapchat and let your freak flag fly. 

However you’re using social media in your personal life, the game changes when you’re running social for a business. It’s not just about updating your followers on your cats anymore – you’re trying to sell your business and your product. Typically when I think about corporate content on social media, I envision the same inspirational quotes, fun staff photos, and nonsensical stock imagery across the board. Can you use all of these things and still succeed? Yes. Can you do it in a way that won’t make your consumers roll their eyes and scroll faster? Also, yes.

Enter the art of misusing social media. Consider your key demographic – what do they like to do? Where do they live? What music do they listen to? What would they like to see different in the marketplace? As a general rule of thumb, if you wouldn’t want to see your content on social media, most likely your demographic won’t want to see it either. This is going to sound like a cliché but stick with me: you need to think outside the box. Tear the box up if you have to. If you want to post an inspirational quote as content on your business page, think about how you can do it differently. Maybe you have a younger demographic focused on street fashion – your demographic would probably be open to seeing an inspirational quote as street art. Same content idea, different approach. 

The key to misusing social media to gain a foothold with your following is creative problem solving. If your main problem is common content, how many different ways can you take it a step further? Create content that will set you apart from your competitors while creating impact for your audience. Know the limits of your platforms so you can push the boundaries.