Ventura Web Design & Marketing is Open -- Call us or Schedule a Virtual Appointment
Yahoo Headquarters

Introducing the New Yahoo Stores System

/in /by

After more than 15 years of specializing in the Yahoo Store e-commerce system, Ventura Web Design is proud to announce the new Yahoo Stores system.

Yahoo Store, in its current form, is powerful, robust, and flexible. But over time, any system will eventually need an overhaul. The new Yahoo Stores is that, and so much more. To call this a “Facelift” would not be doing it justice.

Existing Yahoo Store owners are encouraged to contact Ventura Web Design to setup a new niche store. We should sell your top 50 best sellers on the new site, giving you an easy way to test drive this new tool.

New merchants, or people new to the Yahoo Store, will find the new system is very user friendly and fast. Elegant designs come right out of the box, but you should ALWAYS put your own branding into a store. Customers have thousands of choices of where to buy online… Why do your customers buy from you? They buy from you for countless reasons, some less tangible than others. The end result is that they buy from you because they trusted you and liked you the most. So don’t ignore that customer base that you have developed when going online with a brand new store. Capitalize on the knowledge that you have built over the years and make this a successful new store.

The new Yahoo Store system is designed to get you selling online within minutes. Literally, you will have a store setup and running within minutes.

Let’s do this together. Call Ventura Web Design today and ask about our Jumpstart program to setup a new Yahoo Store.

Yahoo! makes it easy to open your own online store.

Yahoo Headquarters

Ventura CEO discusses Yahoo Store News

/in /by

Have you heard the Yahoo Store news?

Recently, there has been a lot of news related to Yahoo Small Business, Alibaba, and Yahoo Stores. Yahoo has announced that they are creating a new company, currently referred to as SpinCo, and that the Yahoo Stores business will be broken off from Yahoo and moved to the new SpinCo.

Ventura Web Design CEO, Kevin Richards, gave an interview to Ina Steiner from e-commerce Bytes on this very topic. Many of you have asked for the full interview to be shared. Here it is, in its entirety.

IS: What’s the reaction among merchants? And among vendors who support merchants?

KR: Reaction among merchants has been mixed. Some are seeing this as the last nail in the coffin, while others view this very optimistically. Yahoo Small Business has a history of being the first and best ecommerce platform that small business owners could leverage to grow their businesses. The platform, in its current form, has helped generate more than $65 Billion* in revenue since inception. This news represents the beginning of a new era for Yahoo Small Business and its customers. (* Number confirmed and promoted at https://smallbusiness.yahoo.com/ecommerce, in the black background area, green text, right at the top of the page)

IS: What is your reaction to the news?

KR: This news offers merchants and Yahoo Small Business new opportunities that have not existed before. YSB is currently contained as a profitable business segment within a much larger corporate entity. Being a small part of something much larger doesn’t always allow you to get the proper support or resources that you may need to properly grow and support your existing customers. With Yahoo Small Business being broken out of Yahoo and operating separately under a new entity, this could quite possibly eliminate any barriers and processes that may have held the platform back in recent years.

IS: How will this impact merchants?

KR: Merchants should be optimistic about the opportunities coming their way. But as always, no company should ever keep all of their eggs in a single basket. It’s the store owner’s responsibility to continually evaluate service providers and internal processes to determine if the merchant is maintaining his or her competitive advantage. If your entire livelihood is funded by your webstore, it’s your responsibility to have a doomsday scenario plan in place regardless of which platform you’re currently using. To be clear, I am not saying that I see a “Storepocalypse” on the horizon, but I am saying that my company has taken steps to ensure that my clients, my family, and my employees’ families are not going to be caught flat footed, should things change.

IS: Should merchants start looking for a new platform? Why or why not?

KR: Replatforming is expensive and time consuming, there’s no doubt about it, but often times its the right solution for a merchant to remain competitive. As an example, I have seen instances where a merchant who was once a leader lost footing in organic search rankings as a result of staying with a platform that wasn’t evolving. It’s so incredibly important for merchants to either be fully immersed in the ecommerce world, or to work closely with a trusted ecommerce designer/marketer/advisor that can help with strategic planning. While replatforming isn’t without risk and cost, it can also be the most rewarding thing a merchant can do to help the business stay profitable and successful over the next wave of technological advances in ecommerce.