It’s the most profitable time of the year!
With Halloween in the rearview, now’s the time to get serious about your company’s holiday marketing strategy. Of course, you already know the big boys, but your holiday marketing plan should go well beyond Black Friday and Cyber Monday promotions.
Lucky for you, we’ve put together the ultimate list of important holiday marketing dates. Read on and get ready to have your most productive holiday season yet!
The week before Thanksgiving is usually when companies begin promoting the deals they will be running the following week. This is the perfect time to start drumming up hype for your Black Friday and Cyber Monday promotions.
More and more companies now begin their Black Friday promotions on Thanksgiving Day. As the gap between the two days narrow, it’s important to consider Thanksgiving an essential date in your holiday marketing plan.
The granddaddy of holiday marketing, Black Friday is the single busiest shopping day of the year. Your Black Friday promotions should be promoted heavily for a week or two before the actual date. Some businesses choose to extend their Black Friday promotions into the weekend, then head right into Cyber Monday.
Small Business Saturday
Small businesses can keep the Black Friday hype train right on rolling into Small Business Saturday. This holiday is a unique opportunity for small businesses to get their holiday sales off to a strong start. If you’re marketing for a small business, be sure to tap into the excitement both online and in person.
Another behemoth, Cyber Monday is the biggest day of the year for online shopping. In 2018, consumers spent over 6 billion dollars on Cyber Monday in the U.S. alone. Much like Black Friday, you should start promoting your Cyber Monday deals at least a week or two beforehand.
This is when the holiday season really gets into full swing. Green Monday is the 2nd Monday of December and is typically the best online sales day for the month. Though it’s lesser-known than Cyber Monday, it’s still an excellent opportunity to drive online sales with relevant promotions.
Free Shipping Day
For the last several years, retailers big and small have teamed up to promote “Free Shipping Day.” Consumers will hear all about this on social media and from the news on radio and TV. Make sure that your online store is ready to compete with your own special offers.
Expedited Shipping Promos
December 12th – 19th
Though specific dates may vary among businesses, it’s important to consider the time period where you are able to guarantee delivery by Christmas. This is an excellent time to run promotions on shipping.
The procrastinator’s favorite holiday! Super Saturday (sometimes referred to as “Panic Saturday”) is the last Saturday before Christmas Day. It’s a good idea to think about running a one day sale specifically tailored to last-minute shoppers.
Christmas Eve & Christmas
December 24th & 25th
For the master procrastinators, this is their last chance to purchase gifts for friends and family.
December 31st – January 1st
Ring in the new year with promotions for both New Year’s Eve and New Years Day. Then pat yourself on the back for executing another successful holiday marketing campaign!