Our goal at Ventura Web Design and Marketing is to be educated on and utilize new services and tools so that our clients get maximum results. The goal of this blog is to explain what the email creation software, Mailchimp is, its different features, and explain how you can use it to reach your customers with creative emails based on analytics within the software.
What Is Mailchimp?
Mailchimp allows you to create marketing emails, Google and social media ads, websites, landing pages, surveys, social posts, sign-up forms, and postcards. For the purposes of this blog, we will be focusing just on their email services.
Types Of Emails Mailchimp Provides
Mailchimp has an in-depth, but easy to use email generator section with premade templates to customize. There’s no coding required to make these emails, but if you’re tech-savvy and want to give coding a go Mailchimp still gives you that option.
One-time Emails
Great for:
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- Announcements
- Product specials
- Blogs.
Automated Emails
Used for:
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- sending welcoming emails new subscribers
- Sending birthday messages
- Delivering abandoned cart offers
Plain-Text Emails
Used for sending out emails that are:
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- Text only
- Free of images
- Not formatted using their software
- Hyperlink-free
A/B Test Emails
Great for testing different styles of emails on your subscribers. Test:
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- How well images/GIF’s work
- Most effective subject lines
- What days of the week are your emails most effective
Effective Email Marketing Strategies
When sending out your marketing emails think about what content a friend would want to read. While big brands send out super detailed design heavy emails with large (somewhat aggressive) eyecatching font would you send an email like that to a friend? Probably not. Here are a few ideas to try when sending your marketing emails:
Storytelling
Rather than just focusing on a tip or promotion, tell a story. Maybe its something that happened while working with a client. Explain this story in as much detail and as creatively as possible.
Incorporate Videos
Video viewership and videos in marketing have exploded in popularity. There’s many guesses as to why this may be from an anthropological perspective, but the simple explanation is a well-made video is entertaining and easy to follow. When sending an email that includes a video subject indicate it in the subject line like this:
“Video: How To Make A Peanut Butter Sandwich”
While that’s a silly video example writing your subject line like that will increase open rates by 6% according to SuperOffice.
Automated Content Series
This is for businesses that have enough content to string together a few weeks of content pieces to create a series. This process will prompt potential customers or current customers to subscribe to this free content with their email. You will then create an automated email series with content that is released on a weekly basis. Content that lends itself well to this type of series is podcasts, videos, or blogs.
Segmentation Tracks
This is a unique way to market to customers. You provide freebies sent via email for customers based on a subject they chose that you have email series set up for. You can start by releasing free content about two or three subjects related to your business. Let’s refer to these subjects as X, Y, and Z. Someone signs up for the freebie information on subject X, they would then be sent emails in a series relating to that subject while people that may choose subject Y and Z receive different tailored emails related to their subjects.
Tips To Get More Opened Emails
Editing Your Mailing List
When your emails are consistently left unopened it signals to an email provider like Gmail or Hotmail that your content is spam. This can cause your emails to be automatically be filtered into the spam folder by email providers.
Along the same lines if you send out emails that are causing people to unsubscribe email providers can again interpret your content as spam.
To prevent this you should go through your email list and only keep the people most likely to engage with your content.
Creating Emails For Client’s Subscribers
When we are creating emails for our client we consider a few different factors like what color schemes, paragraph structure, and content that will appeal most to your subscribers.
Contact us online or by phone to find out how your business can take advantage of a service like Mailchimp to improve your marketing emails and convert subscribers to customers. The phone number for our Las Vegas office is (702) 515-2057 and the number for the Tampa office is (813) 556-7990.
