Guide To Ecommerce SEO Services

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SEO services

Why Your Business Needs A Professional Ecommerce SEO Agency

Your ecommerce business depends on customers finding you online. Agencies specializing in SEO for e-commerce give you the advantage over competitors and get you more visibility online.

Get More Traffic To Your Website

Writing Titles & Descriptions with Targeted Keywords

To ensure that your website is seen by potential customers, it‘s important to create titles and descriptions that include the most relevant and targeted keywords. This will help customers identify what information is provided on each page and will also help them understand what they’ll find when they click through to your site. Additionally, having titles that are concise and descriptive enough for potential customers to know what they are about is essential for increasing visibility in search engine results.

Ensuring Readability & Accuracy of Content

Making sure your content is well–structured and readable helps visitors quickly understand the information presented on each page. Additionally, optimizing content accuracy is essential in making sure the information provided on each page is up–to–date and accurate. Using proper grammar, spelling, and other writing techniques will make it easier for visitors to comprehend your webpages.

Crafting Meta Titles & Descriptions

Creating effective meta titles and descriptions are crucial in helping your website stand out among other search engine results. These pieces of text should be written in active voice, be on–brand, and include the right targeted keywords so potential customers can get a glimpse of what your website offers before clicking through. This helps draw more attention to your website which can lead to an increase in web traffic.

Utilizing an Experienced SEO Agency

Working with an experienced SEO agency can greatly benefit your website as they have the knowledge needed to optimize content for readability, accuracy, and visibility in search engine results pages (SERPs). They can construct titles and descriptions that appeal to target audiences as well as advise you on proper content structure for easy navigation throughout your webpage. An SEO expert can help you create a successful SEO strategy so you can maximize customer acquisition while staying within search engine guidelines.

Optimizing Content for Ecommerce Websites

Welcome Customers from Google

Make sure your content is easy and engaging for customers to stay. Structure your content in a way that allows readers to easily understand what you offer and accurately reflects the purpose of your website. Ensure readability and accuracy by proofreading, editing, or rewriting as needed.

Increase Customer Engagement

Design an inviting interface, update regularly, and use targeted keywords effectively to draw in more potential customers. Linking different pages together through internal links can help improve the readability of your content while also increasing the chance of readers visiting multiple pages on your site.

Improve SEO with Expert Help

Investing in an experienced SEO agency is a cost-effective solution that can help you achieve better and faster results than hiring an additional employee. An SEO agency brings specialized experience that can help create content optimized for accuracy, readability, and relevance. They know how to use keywords and content structure in order to boost website rankings and visibility while ensuring industry standards are met with the latest trends in search engine optimization.

Rank Better On Google (And Other Search Engines)

What is SEO?

Search Engine Optimization (SEO) is an important part of running any business online. It can help you increase traffic to your website, boost your visibility in search engine results, and even improve the customer experience with your website. SEO involves optimizing meta titles and descriptions, researching and analyzing competitors, improving content quality and readability, and implementing technical fixes on websites.

Benefits of SEO

SEO offers numerous benefits for businesses when done correctly. It can help you increase website traffic, boost visibility in search engine results, improve customer experience with the website, and even establish trust among users. Additionally, SEO can help you get ahead of the competition by keeping up with changing algorithms and industry trends.

How to Choose the Right SEO Agency

When looking for a reliable partner to handle your SEO needs it‘s important to do research before making a decision. Make sure to ask about their experience in the industry, get reports from current clients on their performance, check out their portfolio for a sense of quality assurance, review their pricing structure for cost–effectiveness, and ask about long–term plans for maintaining great results over time. A good SEO agency will be able to provide all of this information without any issues at all.

Grow Ecommerce Sales

Achieving success as an ecommerce business requires more than just creating a store and listing products. Customers need to be able to find you and understand what you are offering, but most of all they need to trust the product and brand. SEO is the perfect tool for making sure your website is seen by customers, as well as ensuring that your content is structured properly, relevant keywords are used, and that your pages are easy to read.

The right SEO agency can help your ecommerce business stand out by increasing visibility in search engine rankings, improving content quality and accuracy, and targeting specific keywords. Ventura Web Design & Marketing has been providing top–notch SEO services tailored to the needs of ecommerce businesses in Tampa Bay for decades. By utilizing our comprehensive list of features such as comprehensive keyword research, optimized on–page content creation, advanced linkbuilding strategies, technical SEO audits & fixes, and more – we help our clients not only rank higher in search results but also generate more website traffic and revenue.

Contact us today and let us show you how SEO can help take your ecommerce business to the next level!

Social Media Marketing & eCommerce in 2022: What to Expect

Social Media Marketing & eCommerce in 2022: What to Expect

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We’ve seen social media change the way we go about marketing and advertising our businesses to the world. Social media is an incredible avenue to maintain top of mind awareness with your shoppers.

Influencer Marketing will Evolve

Influencer Marketing has taken the internet by storm. While it was once a trend, it’s more common than ever before. Influencers are typically experts on the platforms you see them on, they already have an engaged audience, they know what kind of content their audience is interested in, and they know that they can influence their audience with the information they put out.

Many micro-influencers have a relationship with their audience that mimics the “regular guy/gal” brand archetype, making them more relatable and leading their audience to trust their opinions and recommendations. This is a great way for a business to leverage brand awareness and grow their audience even more.

Short-form Video Content will Continue to Rise

Many of us heard of Tik Tok at the start of the global pandemic and vowed to ourselves that we would never download it. As we’re over a year into the global pandemic, many of us can’t stand by that statement anymore. We’ve been consumed by the hilarious, relatable, and educational videos that are widely spread across the internet.

Short-form video content takes less time and space to create and it also falls in line with the current fast paced attention spans of online audiences. Long-form videos can offer much depth about a product, brand, or service to your audience but ask yourself….who has time to watch one five-minute video when they could watch 15 short videos in the same time and take in MUCH more?

Mobile Optimization will be EVEN MORE Critical

Consumers spend more and more time on mobile devices every day. As buying power continues to grow amongst Millennials and Gen Z audiences, mobile friendly websites will generate more revenue than slower, non-optimized online stores.

Mobile optimization not only encompasses your website, but also things like email marketing, for example. Consider ways that you can deliver a mobile email experience to subscribers.

Social Responsibility will be Prioritized

We are all aware of the global pandemic that started in 2020. This along with other world events, caused social responsibility, ethics, and transparency to matter much to consumers more now than ever before. Consumers care about brands that care about them, their employees, and shared causes. 

You may see that some businesses have already begun to shift their social media marketing strategies to focus more on inclusive initiatives, promotions and offerings all while highlighting causes or missions they support.

It’s all About the SEO

Search Engine Optimization (SEO) refers to how discoverable your website and content is. SEO is not new in the slightest, but you can expect to see SEO be ingrained within much, if not all of your marketing tactics and strategies.

Virtual Events are Here to Stay

We’ve had the entire year of 2021 to work through the kinks of what business will look like in 2022. As we saw many virtual events in 2020 and 2021, 2022 will be more of a hybrid approach. Expect to see businesses using more physical opportunities for their audience in 2022. Although there may be less virtual events, that DOES NOT mean that virtual events are null and void. 

Social Media Marketing is (if not already) going to be HUGE for your business in 2022. Get ahead while you can and schedule your FREE consultation with us, NOW!

2021 eCommerce Holiday Checklist

2021 Holiday Checklist

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Who doesn’t want a successful, stress-free holiday season? You, us and shoppers alike!

To set yourself up for the best holiday season yet to come, we’ve put together a checklist so that you can be on top of all things business and eCommerce this holiday season.

Monitor your Online Tactics & Strategies

Continuously monitor your Website, Advertisements, Social Media profiles, SEO, Marketing Promotions, and Sales to make adjustments as they may be needed.

Update and Test NOW

If your website needs fixes, improvements and/or updates, the time to make those changes was yesterday. Wait no longer because the holiday rush is already upon us. This includes making changes to design, too to get visitors in the holiday spirit!

Your website will see a significant increase in traffic in the next few weeks, so your website needs to be able to support that. Tell us…would you wait for more than 8 seconds for a website to load? Images can slow your website down quite a bit, so you want to make sure they’re all optimized to yield the fastest loading time. Don’t delay Santa’s shopping by making him wait for slow images to load on your website.

You should be testing things like: the checkout process, shipping calculators, mobile displays, site navigation, all payment methods, coupon and discount codes, any CTA’s, and all outbound and internal links.

Create Marketing Campaigns

Consider promotions like free shipping, seasonal add-ons, free gifts with a certain purchase, or discounts on orders over a certain amount as part of your Holiday Marketing Campaign. Incentivize early shopping as much as you can in your marketing collateral.

Know your Top Sellers

You should have a good idea about which products are most popular and sell out quickly. Use this information to ensure your inventory is what it needs to be for all the goods to be purchased. Furthermore, think about making these top sellers a priority in your holiday marketing and promotions.

Consider adding gift cards as an option for buyers! Also, use your top selling insight to upsell and bundle products.

Prioritize Security

Cybercriminals create mischievous ways to access customer information and that could lead to a lot of harm for your business. Take the time to assess your website security to ensure the best security for your business and customers alike.

Manage Expectations with Communication

Its cliche, but communication is key. Make things as easy as possible for your customers. Be proactive and advertise shipping dates so they can get their purchases on time, send email reminders as the holidays approach, and speak up about returns. Clear communication will give your customers the confidence they need to become a repeat customer.

TIP: The best place on your website to place important information would be on the homepage, landing pages, product pages, and shopping cart pages.

Provide Tracking Information 

As much as your business may be obsessing over delivery dates, your customers are too. Provide your customers with tracking numbers so that they can easily track their orders via UPS, FedEx, etc..

Save yourself the stress and check these items off of your to-list now! If you’re thinking you may need some help with some of these items, go ahead and schedule your FREE consultation with us, today!

B2B - Business to Business eCommerce

How to Sell B2B Ecommerce and Take Your Business to the Next Level

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What is B2B e-commerce?

B2B e-commerce, short for business-to-business electronic commerce is the sale of goods or services between businesses via an e-commerce portal. Because orders are processed digitally, buying efficiency is improved for wholesalers, manufacturers, distributors and other types of B2B sellers.

Businesses often buy goods in bulk for a lower price and turn around to sell them at retail value. The goods are usually purchased directly from the manufacturer or distributors. This is wholesale, and is a popular form of B2B.

Manufacturers produce finished goods on a large scale by utilizing parts and raw materials in combination with manual labor and machines. In a B2B model, the finished goods are sold to other manufacturers or wholesalers.

A distributor is a person who works closely with manufacturers in an effort to bring visibility to the goods they are producing, with the goal of increasing sales. In an e-commerce model, the logistics of the sale happen online, often through an e-commerce platform. Many manufacturers work with distributors, and taking things digital creates a greater opportunity for growth. Just like other B2B models, distributors are working to shorten the lead time from sale to delivery and create a customer experience that beats customer expectations.

B2B and B2C e-commerce may look the same, but they are quite different. Business buyers and retail consumers have different purchasing needs. Here are some differences:

  • Buying Impulsively vs. Buying Rationally – B2C buyers will buy on impulse and make one-off purchases, B2B buyers plan for purchases and make recurring purchases
  • Single Decision Maker vs. Multiple Decision Makers – B2C purchases are decided upon by the buyer, B2B purchases often involve several layers of approval and may involve different departments
  • Short-term Customer Relationship vs. Long-term Customer Relationship – B2C purchases are often one-off purchases, B2B purchases are based on long-term and on-going relationships

Why should you have a B2B e-commerce website?

  • You can reduce the overall cost of selling your product to customers, and B2B can even allow you to also move into B2C to sell directly to retail customers.
  • Your sales will increase tremendously. According to nChannel, B2B eCommerce is predicted to reach $1.8 trillion and account for 17% of all B2B sales in the US by 2023. The industry is twice as big as B2C. And just like B2C, more sales continue to shift from in-person to online.
  • B2B also increases order values and higher conversion rates. Since they buy in bulk, an average order value of a B2B transaction is around $491, opposed to $147 for B2C. And, conversion rates are higher. B2B websites report average conversion rates at 10%, while B2C experiences are around 3%.
  • You can grow your customer experience. With an entire catalog of products online, customers have access to more diverse product options than they did before. This also makes it easier to compare and contrast products and provides them access to earlier versions of products to test and trial before purchasing.
  • Lastly, you have the ability to sell to a lower margin, which allows you to gain smaller clients, and reach more customers.

What to look for in a B2B e-commerce platform

  • Price lists: Provide “members only” pricing, manage lists of pricing at SKU level, and give wholesale customers a discount when buying in bulk.
  • Group pricing: Apply discounts only to select groups across categories and certain products.
  • Manage your customers by location, behavior, etc.
  • Faceted search: Allows merchants to refine product searches based on multiple attributes like price, color, size and reviews.
  • Restricting users from being able to access certain content, which will help prevent competitors from seeing the pricing.
  • Allow customers to quickly reorder when they need to.

B2B e-commerce is still a small part of the overall B2B market but is fast growing. If you don’t set up at B2B website your competitors eventually will. Now is the time to move and be first or early to market.

Ventura Web Design & Marketing has been offering e-commerce and digital marketing services since 1997. Along the way, we have learned a thing or two about how to sell items online. Our dedicated design, development and marketing team would love to work with you.

Contact us online or by phone to find out how your business can take advantage of B2B e-commerce. The phone number for our Tampa office is (813) 556-7990 and the number for the Las Vegas office is (702) 515-2057.

How To Improve Your Email Marketing With Mailchimp

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Our goal at Ventura Web Design and Marketing is to be educated on and utilize new services and tools so that our clients get maximum results. The goal of this blog is to explain what the email creation software, Mailchimp is, its different features, and explain how you can use it to reach your customers with creative emails based on analytics within the software.

What Is Mailchimp?

Mailchimp allows you to create marketing emails, Google and social media ads, websites, landing pages, surveys, social posts, sign-up forms, and postcards. For the purposes of this blog, we will be focusing just on their email services. 

Types Of Emails Mailchimp Provides

Mailchimp has an in-depth, but easy to use email generator section with premade templates to customize. There’s no coding required to make these emails, but if you’re tech-savvy and want to give coding a go Mailchimp still gives you that option. 

One-time Emails

Great for:

    • Announcements
    • Product specials
    • Blogs. 

Automated Emails

Used for:

    • sending welcoming emails new subscribers
    • Sending birthday messages
    • Delivering abandoned cart offers

Plain-Text Emails

Used for sending out emails that are:

    • Text only
    • Free of images
    • Not formatted using their software
    • Hyperlink-free

A/B Test Emails

Great for testing different styles of emails on your subscribers. Test:

    • How well images/GIF’s work
    • Most effective subject lines
    • What days of the week are your emails most effective

Effective Email Marketing Strategies

When sending out your marketing emails think about what content a friend would want to read. While big brands send out super detailed design heavy emails with large (somewhat aggressive) eyecatching font would you send an email like that to a friend? Probably not. Here are a few ideas to try when sending your marketing emails:

Storytelling 

Rather than just focusing on a tip or promotion, tell a story. Maybe its something that happened while working with a client. Explain this story in as much detail and as creatively as possible.

Incorporate Videos

Video viewership and videos in marketing have exploded in popularity. There’s many guesses as to why this may be from an anthropological perspective, but the simple explanation is a well-made video is entertaining and easy to follow. When sending an email that includes a video subject indicate it in the subject line like this:

“Video: How To Make A Peanut Butter Sandwich”

While that’s a silly video example writing your subject line like that will increase open rates by 6% according to SuperOffice. 

Automated Content Series

This is for businesses that have enough content to string together a few weeks of content pieces to create a series. This process will prompt potential customers or current customers to subscribe to this free content with their email. You will then create an automated email series with content that is released on a weekly basis. Content that lends itself well to this type of series is podcasts, videos, or blogs.

Segmentation Tracks

This is a unique way to market to customers. You provide freebies sent via email for customers based on a subject they chose that you have email series set up for. You can start by releasing free content about two or three subjects related to your business. Let’s refer to these subjects as X, Y, and Z. Someone signs up for the freebie information on subject X, they would then be sent emails in a series relating to that subject while people that may choose subject Y and Z receive different tailored emails related to their subjects.

Tips To Get More Opened Emails

Editing Your Mailing List

When your emails are consistently left unopened it signals to an email provider like Gmail or Hotmail that your content is spam. This can cause your emails to be automatically be filtered into the spam folder by email providers.

Along the same lines if you send out emails that are causing people to unsubscribe email providers can again interpret your content as spam. 

To prevent this you should go through your email list and only keep the people most likely to engage with your content.

Creating Emails For Client’s Subscribers

When we are creating emails for our client we consider a few different factors like what color schemes, paragraph structure, and content that will appeal most to your subscribers. 

Contact us online or by phone to find out how your business can take advantage of a service like Mailchimp to improve your marketing emails and convert subscribers to customers. The phone number for our Las Vegas office is (702) 515-2057 and the number for the Tampa office is (813) 556-7990.

5 Things Website Viewers Want To See

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Your website home page should entice viewers to buy from you or work with you. People make very quick judgments when viewing a site…about a two-second judgment to be exact. So, implement the five things covered in this blog to convert web traffic into revenue.

Clear and concise messaging

People spend 5.94 seconds looking at the main page of a website so its important to have a clear and concise messaging to get your point across. 

It’s best to have one main focal point on the page with easily digestible text…chunky paragraphs are a major no-no. 

Every website main page should contain:

  • What you do
  • Why you do it
  • Benefits of your business/product
  • Hours of operation
  • Contact section
  • Call to action

Reduced options

Some may think its better to give people 20 options as opposed to a handful of options. While it may feel contradictory, it’s actually better to give people just a few choices. 

Hicks Law states that the more choices a person has the longer they will take to make a decision. 

This is not what you want when someone visits your site. You want to convert that visitor into a customer, therefore, giving them fewer options to pick from is better since the longer it takes them to choose an item the more likely they will be to second guess the purchase altogether and leave the site. 

Easy navigation

How many clicks it takes to complete a task and how easy options are to find are two factors people look for when browsing sites. 

Make your site easy to browse and buy from. Minimal things to click on the homepage is usually best. Here’s an example of CarMax’s homepage.

The page tells you what they do, has a large call to action button, and quality photos.

Use photos to enhance your page

As shown in the example above good photos are crucial to people’s perception of your business and what you do. Avoid using stock images, as it seems impersonal and makes a customer less likely to trust you. 

Your images should be high quality and compressed or zipped files to prevent the page from lagging when loading.

Provide proof for your claims

Provide reviews of past customers on your website. As people, we are more likely to follow the crowd so posting other satisfied reviews will make people more likely to choose your business. Providing reviews shows you can back up claims or provide a quality product or service. Let’s use our website as an example. We have put reviews on our website to back up our claims.

Contact Us

After reading this do you think your website could be spruced up? Contact us and we can handle redesigning, rewriting, and reworking your website so it can effectively grab the attention of potential customers. We have two locations to serve you. Contact us by phone in Tampa at (813) 556-7990 or in Las Vegas at (702) 515-2057. You can also contact us online.

13 Ways to Sell Products Online

13 Ways to Sell Products Online

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Selling online can be tougher than it seems. For many store owners and service professionals, this can be daunting. Many solutions found online can be difficult or expensive.

Every day that your product isn’t selling is a loss in revenue. This is especially true for physical products! The frustration builds when you spend a lot of time trying to sell your product without results.
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Grow Your Business by Working with an Agency

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As a business owner, your main goal is to sell your product or service, make money and see growth year over year. I’m sure you’ve tried many different approaches to grow your business, but you might not see the results you were hoping for.

You may have even hired designers or marketing experts in the past, but weren’t sure if or even how it helped. Hiring an in-house design & marketing team is out of the question, how can you afford it? It can be frustrating and stressful, but still, you need to grow your business somehow!

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Let’s get started today!

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Las Vegas, NV Location
1980 Festival Plaza Drive, Suite 300
Las Vegas, NV 89135
702-515-2057

Tampa, FL Location
5201 W Kennedy Blvd, Suite 720
Tampa, FL 33609
813-556-7990