What’s a pillar page and why should every website have one? This blog will discuss pillar pages in-depth, from what they are, to why you should have one, and how to create one. Keep reading to find out how they can help your business build credibility and improve relationships with current and future customers. 

What Is A Pillar Page?

To put it simply pillar pages are web pages that contain information about a  specific topic with relevant subtopics on it. These subtopics are clickable hyperlinks within the text body that will transfer someone to various pieces of content. For example, let’s say your topic is about the mechanics of baseball. You would have subtopics underneath baseball for subjects related to baseball like how to pick the right equipment, how to catch a ball, how to hit a baseball, etc and within those text bodies on the page, there will be clickable links to other more specific pieces related to the subtopic. 

Your main topic should be a popular keyword. This will drive traffic to your pillar page via clicks. This keyword should also be mentioned in the image alt text, h1 tags, URL, and title. 

Here’s an example of a pillar page for more context. There is body text about the main topic with a clickable link to a more detailed piece of content about fonts, logos, and colors.

When Should You Create A Pillar Page?

A pillar page should be created when you have enough content on the topic that you can flesh it out. Pretend you know nothing about the topic, would you be able to go to your pillar page and learn enough about the topic to have a comfortable conversation about many facets of the topic. If the answer is yes, then you have enough content for a pillar page. If the answer is no, create additional pieces of content with the intent of publishing that information on your pillar page. 

There is such a thing as a 10x pillar page. What do you ask is the difference between a regular pillar page and a 10x pillar page? A 10x pillar page simply means your pillar page is 10x (10 times) better than the best pillar page on the chosen topic. This is the ultimate goal when creating a pillar page.

What Is A Pillar Page Good For?

A pillar page can serve as a landing page for a specific topic you’re trying to market. They are beneficial for email marketing, webinars, or paid ad purposes. 

Creating a pillar page not only makes you seem credible but people will use you as a resource for that topic. 

Steps To Create A Pillar Page

1. Choose a topic
   • This should be broad but not too broad
2. Choose your subtopics and write them or repurpose them from your old content
3. Add hyperlinks where relevant in the body text
4. Build your pillar page
5. Share your new awesome content!

Outsource Your Website Design And Pillar Page Creation

Running a business is time-consuming. Outsource your marketing and website design to experts with over 20 years of experience at Ventura Web Design and Marketing. 

How Long Should A Pillar Page Be? 

A pillar page should have body text ranging between 2000-5000 words. The text should relate to the main topic, but it shouldn’t go fully into detail. That’s what you have the hyperlinks to other content you’ve created for.

Extra Features To Add To Your Pillar Page

Progress bar

This is a bar that appears on the page under the URL that shows a reader how far they are into the article.

Last updated line

Let your readers know how up to date their content is by updating your pillar page with a description saying when the page was last updated

Offer a PDF download of the pillar page

This creates a document someone can print or easily email or share on social media. 

Introduction video

Include a video at the top of your pillar page. Videos are the best way to intrigue readers and keep them on your page.

Table of contents

This can be at the top of the page or on the side of the page as the reader scrolls through. This is designed so a reader can easily know what section they’re on as well as skip easily to sections they would like to read.

Format your pillar page in small snippets

A wall of text is extremely daunting and disinteresting to a reader. Make your content more appealing and digestible by keeping the text chunks between 2-4 sentences, using bullets, or numbered lists.

Include a ‘back to top’ button

No one likes excessive scrolling. Make it easy for readers to get back to the top of your page with a clickable ‘back to top’ button.

Contact Us To Design Your Pillar Page

Gain email subscribers, market your self using paid ads, and present yourself as a thought leader with a pillar page today. If you need help designing a professional pillar page we can help you with that. Contact us online or by phone. We have two offices to serve you. The Tampa location phone number is (813) 556-7990 and the Las Vegas location phone number is (702) 515-2057. 

At the start of November, I can’t help but think about all of the wonderful holidays to come. Annual days set aside where family and friends come together to laugh and share updates about their lives. Eventually, we all get asked one or two questions that we dread because we already know exactly how the conversation is going to go. The question I have to prepare myself for is: So, what exactly do you do? 

Every year when my aunt Ethel breaks out this gem again, I have to remind myself that design as a whole can be broad and most people may not fully understand the value that a good designer adds. Allow me to break it down:

A graphic designer or graphic artist is the creative entity on a team. They develop a wide variety of materials, using their creativity and unique skill sets, to help sell a product or service, while also contributing to the development of the brand’s identity. 

My usual follow up explanation to this is to point to some nearby object or advertisement, and describe the ways in which a designer was involved. For instance, a car – almost the entire population drives them and we see them everywhere on a regular basis. Design made whatever car you’re picturing right now the way it is. A team of automotive designers created the exterior aesthetic of the car as well as the interior elements that enhance the passenger’s experience inside the car. A separate team of designers developed the advertisements to help sell that car. This team likely worked across multiple platforms and mediums including printed ads in magazines and on billboards as well as digital ads seen on social media and television. Most likely additional designers were involved outside of these dedicated teams to provide materials like business cards for the salesmen that sell these cars or flyers for savings events. 

Now let’s really answer the heart of my family’s favorite question: what do I do? 

I work as a website designer while also providing collateral for social media and print materials. My main focus is to provide the best user experience in the most aesthetically pleasing way. Keep in mind all of the functionality on any given website – there can be many moving parts and elements to keep track of. Do you want a pop-up window for a newsletter sign up? Do you want your customers to have a photo gallery to look through? How will these elements contribute to the look of your site and get people to interact with them? Internet users value the experience and design of a company’s website more than ever before. In fact, 75% of consumers admit to making judgements on a company’s credibility based on the company’s website design¹. 

When you take a hard look at what I really do, it boils down to this: I help companies make money and connect with their customers so they can build relationships that help them keep making money. A good designer is just as important as a good salesman because both help sell your product. 

¹Sweor. 27 Eye-Opening Website Statistics: Is Your Website Costing You Clients? Source