Our goal at Ventura Web Design and Marketing is to be educated on and utilize new services and tools so that our clients get maximum results. The goal of this blog is to explain what the email creation software, Mailchimp is, its different features, and explain how you can use it to reach your customers with creative emails based on analytics within the software.
What Is Mailchimp?
Mailchimp allows you to create marketing emails, Google and social media ads, websites, landing pages, surveys, social posts, sign-up forms, and postcards. For the purposes of this blog, we will be focusing just on their email services.
Types Of Emails Mailchimp Provides
Mailchimp has an in-depth, but easy to use email generator section with premade templates to customize. There’s no coding required to make these emails, but if you’re tech-savvy and want to give coding a go Mailchimp still gives you that option.
One-time Emails
Great for:
Announcements
Product specials
Blogs.
Automated Emails
Used for:
sending welcoming emails new subscribers
Sending birthday messages
Delivering abandoned cart offers
Plain-Text Emails
Used for sending out emails that are:
Text only
Free of images
Not formatted using their software
Hyperlink-free
A/B Test Emails
Great for testing different styles of emails on your subscribers. Test:
How well images/GIF’s work
Most effective subject lines
What days of the week are your emails most effective
Effective Email Marketing Strategies
When sending out your marketing emails think about what content a friend would want to read. While big brands send out super detailed design heavy emails with large (somewhat aggressive) eyecatching font would you send an email like that to a friend? Probably not. Here are a few ideas to try when sending your marketing emails:
Storytelling
Rather than just focusing on a tip or promotion, tell a story. Maybe its something that happened while working with a client. Explain this story in as much detail and as creatively as possible.
Incorporate Videos
Video viewership and videos in marketing have exploded in popularity. There’s many guesses as to why this may be from an anthropological perspective, but the simple explanation is a well-made video is entertaining and easy to follow. When sending an email that includes a video subject indicate it in the subject line like this:
“Video: How To Make A Peanut Butter Sandwich”
While that’s a silly video example writing your subject line like that will increase open rates by 6% according to SuperOffice.
Automated Content Series
This is for businesses that have enough content to string together a few weeks of content pieces to create a series. This process will prompt potential customers or current customers to subscribe to this free content with their email. You will then create an automated email series with content that is released on a weekly basis. Content that lends itself well to this type of series is podcasts, videos, or blogs.
Segmentation Tracks
This is a unique way to market to customers. You provide freebies sent via email for customers based on a subject they chose that you have email series set up for. You can start by releasing free content about two or three subjects related to your business. Let’s refer to these subjects as X, Y, and Z. Someone signs up for the freebie information on subject X, they would then be sent emails in a series relating to that subject while people that may choose subject Y and Z receive different tailored emails related to their subjects.
Tips To Get More Opened Emails
Editing Your Mailing List
When your emails are consistently left unopened it signals to an email provider like Gmail or Hotmail that your content is spam. This can cause your emails to be automatically be filtered into the spam folder by email providers.
Along the same lines if you send out emails that are causing people to unsubscribe email providers can again interpret your content as spam.
To prevent this you should go through your email list and only keep the people most likely to engage with your content.
Creating Emails For Client’s Subscribers
When we are creating emails for our client we consider a few different factors like what color schemes, paragraph structure, and content that will appeal most to your subscribers.
Contact us online or by phone to find out how your business can take advantage of a service like Mailchimp to improve your marketing emails and convert subscribers to customers. The phone number for our Las Vegas office is (702) 515-2057 and the number for the Tampa office is (813) 556-7990.
Did you know your Facebook page could be one of your best tools for increasing your revenue? With the proper relevance and frequency of your posts you could tap a whole new market you didn’t even know existed!
Your website home page should entice viewers to buy from you or work with you. People make very quick judgments when viewing a site…about a two-second judgment to be exact. So, implement the five things covered in this blog to convert web traffic into revenue.
Clear and concise messaging
People spend 5.94 seconds looking at the main page of a website so its important to have a clear and concise messaging to get your point across.
It’s best to have one main focal point on the page with easily digestible text…chunky paragraphs are a major no-no.
Every website main page should contain:
What you do
Why you do it
Benefits of your business/product
Hours of operation
Contact section
Call to action
Reduced options
Some may think its better to give people 20 options as opposed to a handful of options. While it may feel contradictory, it’s actually better to give people just a few choices.
Hicks Law states that the more choices a person has the longer they will take to make a decision.
This is not what you want when someone visits your site. You want to convert that visitor into a customer, therefore, giving them fewer options to pick from is better since the longer it takes them to choose an item the more likely they will be to second guess the purchase altogether and leave the site.
Easy navigation
How many clicks it takes to complete a task and how easy options are to find are two factors people look for when browsing sites.
Make your site easy to browse and buy from. Minimal things to click on the homepage is usually best. Here’s an example of CarMax’s homepage.
The page tells you what they do, has a large call to action button, and quality photos.
Use photos to enhance your page
As shown in the example above good photos are crucial to people’s perception of your business and what you do. Avoid using stock images, as it seems impersonal and makes a customer less likely to trust you.
Your images should be high quality and compressed or zipped files to prevent the page from lagging when loading.
Provide proof for your claims
Provide reviews of past customers on your website. As people, we are more likely to follow the crowd so posting other satisfied reviews will make people more likely to choose your business. Providing reviews shows you can back up claims or provide a quality product or service. Let’s use our website as an example. We have put reviews on our website to back up our claims.
Contact Us
After reading this do you think your website could be spruced up? Contact us and we can handle redesigning, rewriting, and reworking your website so it can effectively grab the attention of potential customers. We have two locations to serve you. Contact us by phone in Tampa at (813) 556-7990 or in Las Vegas at (702) 515-2057. You can also contact us online.
At Ventura, we live by the mantra of test, analyze, adjust, and repeat, and we like to encourage clients to embrace that mantra too.
Resting on your laurels, being fearful of change, and resisting new ideas; as humans, we are guilty of doing one of these things in our lives at some point. We want to reinforce the value of embracing new strategies and ideas and pivoting IF they don’t work.
Every business has a different path and business strategy. Therefore you have to find the ideas and tactics that work best for you. The only way to find out what works is to get creative and test new ideas. If something doesn’t pan out, remember, you’re in no worse of a position than you were before you tried and you could unexpectedly find something that connects to your customer and brings in more revenue.
Brainstorm:
Be open to our ideas or come up with new ones yourself. A productive way to brainstorm ideas is to place zero limitations on yourself and imagine what you would try if you anything were possible. This will allow creative juices to flow and can lead you to great ideas…and maybe some silly ones too.
Test:
Once an idea is chosen, it’s time to test it. At Ventura, we give the most considerable effort possible to implement new ideas.
Analyze:
We will analyze the new idea’s effectiveness on an ongoing basis to see how it’s performing.
Adjust:
After analyzing the steps, we will make adjustments where necessary.
Repeat:
We will implement any adjustments necessary to reach the desired outcome.
Success Stories
There are many companies today that are incredibly successful because they continually test, analyze, and innovate their processes and products.
Apple was on the verge of bankruptcy in the 1990s due to poor leadership and a lack of innovative products. It wasn’t until Steve Jobs returned to the company and introduced the cutting edge iMac that the company began to recover. They went on to build products that many of us carry around daily because Jobs wasn’t afraid to fail because of inventing new products.
Walmart is a brand we all know worldwide. For a long time, Walmart was considered a place to buy cheap things. This is mainly due to its branding. The tagline “Always Low Prices” was sending the message that Walmart sells cheap goods. They weren’t hurting for business while advertising that message by any means, but it was a reputation killer. So despite their tagline working, Walmart was not afraid to change their image and thus their tagline to “Save Money. Live Better.”. You’re buying goods at a lower price, but the connotation is different. Instead of buying cheap goods, you’re now enhancing your life by saving money.
These are just two examples of well-known brands that innovated when business was going well and when it wasn’t. There are many more, but the point is to remain at the top of your game. You should always keep the creative wheel churning and be testing and analyzing new ideas.
Whether you want to test new branding, processes, or creative ideas, we are here to help your business succeed. Rest assured, we will have our creative and analytical minds at work for you.
Importing and exporting files on Big Commerce can seem like a daunting task at first but with the steps and video listed below you should be able to import and export with ease.
Before Getting Started
To import and export on Big Commerce you will need access to a program like Excel, Numbers, or Google Sheets that supports CSV and XML files. CSV is recommended due to the fact that it is needed if you plan to import exported data back into Big Commerce.
The CSV requires certain fields for import.
Creating new products requires:
Product name
Price fields.
Importing product images must have:
Only allowed characters
Case-sensitive text
Image files that are either JPEG/JPG, GIF or PNG.
When importing SKUs they must have the:
Product SKU
Stock level fields
For other common issues visit the Big Commerce troubleshooting page.
Choosing An Export Template
Big Commerce provides two export templates.
Bulk edit (recommended) – This template allows you to skip steps in the import process since it prefilled headers that are the same as the ones Big Commerce uses.
Default – this template only has basic fields like name, weight, description, and price.
You can make your own custom template and decide which export fields to include.
Export Your Products
Click on Bulk Edit
Choose Export to ____ (CSV)
Optional- Check Save export to the server for later download (this will save progress in case any interruptions happen while exporting
Click Continue button in the bottom right corner
Click the Download link in the pop-up window
Importing Products
Go to Products
Click Import
Steps to take if you used the Bulk Edit
Check the box next to Bulk Edit Re-Import
The fields will auto-populate
Upload your edited CSV file
Click Next
Edit the Link Import Fields to match the headers in your CSV spreadsheet (if you used the Bulk Edit option this isn’t necessary)
Click Next
Click Start Import
Options will come up click More Information to check for any warnings found during the import process
Click View Imported Products
Creating New Products Via Import
When adding a new product there are some things that are required.
Required fields for a new product:
Product Name
Category
Price
Weight (physical products only)
Track Inventory Value
Leave this field blank otherwise the product will not upload correctly
Product ID
To ensure import runs smoothly do not import more than a couple hundred items and use the Bulk Edit CSV if possible.
Importing Product Options
To create product variants tied to product options, you will need to add sub-product SKUs or Rules with those attributes. The easiest process is to create the base product first, export it, then add the SKUs or Rules.
Importing Product Images
As mentioned above images have requirements they are:
Image file names are restricted to a-z, 0-9, – and _.
Image file names cannot contain any spaces or special characters.
Image file types must be JPEG/JPG, GIF or PNG. They cannot be TIFF, BMP, or PDF file formats.
The optimal size for your product images is 1280 x 1280 pixels. Other product images (like thumbnails) will be created from the original image you upload.
There are two ways to import an image:
If the image is already on the Internet you can use the URL to import them using the image path in the CSV file
If you’re uploading photos from your computer it’s recommended to upload them using WebDAV
How to import using the image path:
Find the column in your CSV for product images. If you’re using the Bulk Edit template, this column will be called Product Image File
If you are importing new products, be sure to leave the Product Image ID column blank.
Enter the full path (URL) http must be included
To upload multiple images for a single product, create a new column with a heading of Product Image File – # (increasing the number each time you make a new column)
To include any of the other information for that image (such as descriptions), make a new column with the appropriate heading and the same number as the corresponding image.
Ex:
Product Image ID – 2
Product Image File – 2
Product Image Description – 2
Once these steps have been completed import your items. If you are using a template other than Bulk Edit, match the Product Image field to the correct column on the Link Import Fields step of the import.
Uploading through WebDAV:
Connect to your store through WebDAV
Open the product_images folder followed by the import folder. Then drag and drop the images from your computer into the import folder.
In your product CSV, locate the column for product images. If you are using the Bulk Edit template, this column is called Product Image File – (#). Enter the file name (such as image.png) of the image file.
To upload multiple images for a single product, create a new column with a heading of Product Image File – # (increasing the number each time you make a new column)
To include any of the other information for that image (such as descriptions), make a new column with the appropriate heading and the same number as the corresponding image.
If you are using a template other than Bulk Edit, match the Product Image field to the correct column on the Link Import Fields step of the import.
Exporting Specific Products
There are three ways to export specific products. They are selecting individual products, export products based on search or view, export products belonging to a certain category.
Here are the steps to export select individual products:
Go to Products
Click on View
Click the checkbox to the left of the product or products you want to export
Order notifications and order messages are a great way to keep you, the merchant, updated about new orders and customer concerns. Order notifications are sent via email to you when an order is placed and has helpful info like order details and a link to your store to view the order. Like order notifications, order messages are also sent to your email and will have info like the customer’s name, order ID, message, and a link to view the message within your store.
Here’s an example of an order notification:
Here’s an example of an order message:
Enabling Notifications
How to set up email notifications:
Go to Advanced Settings
Click on Order Notifications
Check Email Message
Click Save
When the page refreshes, click the Email Message tab to the right of General Settings. In the Email Address field, enter the email address(es) you would like to receive notifications. If entering multiple addresses, separate them with a comma, and Save your changes.
If you would like to receive a sample to the email(s) you provided use the Test Notification Method.
Forwarding Invoices
You can forward customer invoices to an email or emails. Here’s how:
Go to Store Setup
Click on Store Settings
Click on the Miscellaneous tab
Check the Forward Order Invoices setting
Enter the email(s) you want the invoices to be forwarded to (separate them by commas)
Save your changes
Text Via Email
Most major cellular providers give you the ability to send a text message via email using a unique email address. You can use this to receive notifications on your phone by entering your phone number’s email address in the email address field as described above.
For example, if your number is 555-123-6789, and AT&T is your cellular provider, then your email address would be 5551236789@txt.att.net.
If your provider is not listed here, inquire with your cellular company if you can send text messages via email.
Alltel: number@message.alltel.com
AT&T: number@txt.att.net
Boost Mobile: number@myboostmobile.com
Cricket: number@sms.mycricket.com
Metro PCS: number@mymetropcs.com
Nextel: number@messaging.nextel.com
Ptel: number@ptel.com
Qwest: number@qwestmp.com
Sprint: number@messaging.sprintpcs.com or number@pm.sprint.com
Suncom: number@tms.suncom.com
T-Mobile: number@tmomail.net
Tracfone: number@mmst5.tracfone.com
U.S. Cellular: number@email.uscc.net
Verizon: number@vtext.com
Virgin Mobile: number@vmobl.com
Contact Us
Set up a free consultation and allow us to review your e-commerce website and assess your needs. Contact us online or by phone. The number for the Tampa location is 813-556-7990 and the number for the Las Vegas location is 702-515-2057.
There are times you may have to go into a placed order to change some details. The most likely occurrence is when a customer reaches out to change an aspect of their order, whether it be a simple typo or a different shipping address these can all be easily adjusted in the control panel by the store owner or those with the right credentials to access that information.
Order Details
When editing an order, the following details can be changed:
customer account
email address
billing address
product price *
product quantity *
product options *
shipping address
shipping method *
discount amount
coupon code
order comments
staff notes
Once payment is approved you cannot go back and add things. If a customer would like to add more items you’ll have to create a new purchase order and if they would like to remove items a refund will need to be issued.
Order Editing Process
To edit an order that has already been charged:
Go to Orders
Click on View
Click on the action icon
Click Edit Order
The Edit an Order screen is broken down into four parts:
Customer Info — the customers billing information including their email address
Finalize — the order summary and the area where a discount or coupon can be entered
Contact Us
Now that you know how to edit your orders you can leave the marketing-related e-commerce factors to us. Contact us online or by phone. The number for the Tampa location is 813-556-7990 and the number for the Las Vegas location is 702-515-2057.
Customer Info
The Customer Info section is where you will make corrections to an order’s email address or billing information. When editing a guest order, the Order for selection will be set to New Customer. If you are editing an order created by someone with an existing customer account, the Order for selection will be set to Keep existing customer details. When editing an existing customer’s order, keep the default setting to ensure the changes are saved to the correct account.
Editing a guest order
Editing an order from an existing customer
When making changes to the Billing Information section, you can choose to save the new changes to the customer’s address book via the Save to customer’s address book checkbox located at the bottom of the page.
Guest Orders From Existing Customers
A returning customer may accidentally check out as a guest. They will not be able to view that order in their history.
To resolve this, edit the guest order and change the Order for selection to Existing Customer. Enter the customer’s name, email address, or company name in the new Search field and select them from the list of customers that appear.
If the rest of the order is correct, click Next until you reach the Finalize step and click Save to save the changes. The order will now be linked to the returning customer account.
Items
The items section is where you will go to adjust items that have been purchased, as long as you’re not adding additional items after payment has been authorized. The items section could be utilized for example if a customer ordered the wrong shirt size or color. You would manually go in and adjust this so their order gets fulfilled correctly.
Shipping
The shipping section is where you will make adjustments to shipping details should a customer need that. A situation in which this will be required is if a customer put in the wrong shipping address or needs to split an order into two separate delivery destinations.
When viewing the shipping method, the original choice will be labeled as Use Existing Quote.
If you need to add a shipping charge, change the shipping method, or split the order to send it to multiple addresses (which will adjust shipping costs), a new order will have to be created. You will not be able to capture funds or authorize a new capture using the same order.
If you select None, this will remove any previously selected shipping and not assign any new shipping method. This is useful when updating an order from a paid shipping method to a customer pick-up method, where you won’t be charging for any shipping costs. When downgrading the shipping method, as in the above example, use the Refund action to provide a partial refund or provide a store credit to the customer’s account.
Finalize
This section is where you can view any changes and information associated with the order such as Customer Billing, Cart, or Shipping Details. If you are editing an order that has already been charged, you will see the payment option that was used, the transaction ID, and the payment status.
Further down the page, there will be a summary section. This is where you will apply any coupons or discounts.
*Note- Even though you can apply a discount or coupon to an order that has been charged, it will not automatically return the difference to the customer. If the amount charged is incorrect, we recommend canceling and refunding the order, and then either you or the customer would create a new order for the proper amount. You cannot edit gift certificates once they are applied to an order.
Near the bottom of the page, you will see boxes for Order Comments or leave a Staff Note. Comments are visible on invoices, while Staff Notes are only visible in the control panel and are not seen by customers.
Being able to manage orders and respond to messages is an important part of running a Big Commerce store. The steps below will help you understand and use the actions and different types of correspondence on your Big Commerce site.
Order Actions
To view order actions go to the View Orders page and on the far right side of the menu, there will be an Action button. Click that to view all actions such as editing the details of the order, shipping the products, and refunding a payment, just to name a few.
Performing actions on an order will change the status of the order, but manually changing the order status will not perform an action. For example, if you want to refund a customer’s order, you will need to use the refund action in this menu. Just changing the order status in the drop-down menu will not refund the order.
This video will give you a rundown of order management. At 2:28 it talks about the order actions menu.
Here is a list of all actions you can see in the Order Actions menu:
Edit Order — Edit the billing address, cart contents, shipping address, shipping method, payment method and discount charges on an existing order.
Print Invoice — Print a paper or PDF invoice containing pertinent order information. See Printing an Order Invoice.
Print Packing Slip — Print a paper or PDF packing slip containing pertinent shipment information. See Printing Packing Slips.
Resend Invoice — Send a copy of the invoice to the email address associated with the customer.
Send Message* — Send an order message to a customer.
View Notes* — Add and see any Order Comments and Staff Notes about the order. Order Comments are visible on invoices; Staff Notes are only viewable in the control panel and are not seen by customers.
Refund — Allows you to partially or fully refund an order. This action will only appear if the order was placed using a compatible payment gateway.
Void Transaction — Will cancel the order and release any funds that may have been authorized. This action will only appear if the order was placed using an authorize only compatible payment gateway.
Ship Items — Create a shipment which specifies a carrier, service, tracking number, and shipping notes.
View Shipments* — View details, update tracking numbers, and print packing slips for order shipments. This action will only appear if the Ship Items action has been used.
View Order Timeline* — View timeline events pertaining to the order such as when the payment was authorized, the amount that was captured, or past refunds.
Detailed Explanation Of Common Actions
Some actions you’ll likely see more than others. It’s important to know as much as possible about these actions as possible. These actions are the Send Message, View Notes, View Shipments, and View Order Timeline.
Send Message
Customers can send you messages from their Account page if they have signed up. These messages will be sent to the email of your choice. This email can be reviewed or changed in the Order Notifications. When you receive a message they will be displayed in the View Orders page.
Clicking the message notification will take you to the View Messages page where you can reply by using the Send a Message button. In the control panel, the sender of the order message is the user’s email address, unless it’s the Store Owner user, in which case it appears as admin.
View Order Timeline
The View Order Timeline provides details about an order’s transactional history. Here you will find tax calculations and notifications of when payment authorization or capture took place, as well as the specifics of past refunds.
Orders will display this icon to indicate a timeline is available:
View Notes
The View Notes option allows you to add order comments or staff notes to an order without having to go through the edit an order workflow. Comments are visible on invoices while Staff Notes are only visible in the control panel and are not seen by customers.
Orders will display these icons to indicate a staff note or comment has been added:
Order Comments Icon:
Staff Notes Icon:
View Shipments
The View Shipments option will only appear if the Ship Items action has been used. View Shipments allows you to see the details of the shipment, update the tracking number, and print a packing slip — all without the need to visit the View Shipments page.
Skip to the 4:07 timestamp to learn more about the Ship Items action.
Order Actions In Bulk
Three actions can be performed in bulk:
Print Invoice
Print Packing Slip
Resend Invoice
To perform a bulk action, check the box to the left of each desired order, then select the action from the Choose an action drop-down menu and click Confirm.
This how-to guide is to help you understand the order process on Big Commerce. It will explain order statuses, changing an order status, and how they can be used during the fulfillment process.
How To View Your Orders
To view your orders and order statuses go to Orders and click on View.
Order Status
Order statuses are generally automatically updated when a customer or store user does an action. These statuses can be manually changed if needed. Below is a list of order statuses.
New orders that have been paid for will have a status of “Awaiting Fulfillment” (physical products) or “Completed” (downloadable products)
Pre-orders or backorder will have a status saying pending, awaiting payment, or awaiting fulfillment.
Here’s a list of all order statuses and their definitions:
Pending — Customer started the checkout process but did not complete it. Incomplete orders are assigned a “Pending” status and can be found under the More tab in the View Orders screen.
Awaiting Payment — Customer has completed the checkout process, but payment has yet to be confirmed. Authorize only transactions that are not yet captured have this status.
Awaiting Fulfillment — Customer has completed the checkout process and payment has been confirmed.
Awaiting Shipment — Order has been pulled and packaged and is awaiting collection from a shipping provider.
Awaiting Pickup — Order has been packaged and is awaiting customer pickup from a seller-specified location.
Partially Shipped — Only some items in the order have been shipped, due to some products being pre-order only or other reasons.
Completed — Order has been shipped/picked up, and receipt is confirmed; client has paid for their digital product, and their file(s) are available for download.
Shipped — Order has been shipped, but receipt has not been confirmed; seller has used the Ship Items action. A listing of all orders with a “Shipped” status can be found under the More tab of the View Orders screen.
Cancelled — Seller has cancelled an order, due to a stock inconsistency or other reasons. Stock levels will automatically update depending on your Inventory Settings. Cancelling an order will not refund the order. This status is triggered automatically when an order using an authorize-only payment gateway is voided in the control panel before capturing payment.
Declined — Seller has marked the order as declined for lack of manual payment, or other reasons
Refunded — Seller has used the Refund action. A listing of all orders with a “Refunded” status can be found under the More tab of the View Orders screen.
Disputed — Customer has initiated a dispute for the method of payment used for the order.
Manual Verification Required — Order on hold while some aspect (e.g. tax-exempt documentation) needs to be manually confirmed. Orders with this status must be updated manually. Capturing funds or other order actions will not automatically update the status of an order marked Manual Verification Required.
Partially Refunded — Seller has partially refunded the order.
Changing An Order Status
As mentioned earlier most order statuses will automatically be changed when a customer does an action on the store, but there are a few instances where items will have to be changed manually. For example, shipping items will change an order’s status to Shipped, whereas a Cancelled or Declined order status has to be manually applied.
To manually change a status:
Go to Orders
Click on View
Change the status in the order status drop-down menu
When a status is changed the customer will receive an email notification. You can select which statuses trigger these emails in your checkout settings.
Order Status Workflow
While every business is different and you may find a different process that works for you here is an efficient way to handle incoming orders step by step.
You receive a new order
2. On your orders screen, you will see there is a new order with the status Awaiting Fulfillment
3. You package the order and purchase the appropriate shipping label. You take the package to a shipping provider or schedule a pickup. In either case, you manually update the status to Awaiting Shipment, which indicates the order is ready to leave your business
4. Once the shipping company has possession of the item you go into Orders and click on View then click on the Ship Items button which changes the status to Shipped
5. Optionally, you could confirm receipt by the customer by emailing them the tracking number or other methods — then manually update the order status to Complete.
Status Change Notifications
You can select which order statuses trigger an email notification to your customers by editing your order notification settings. This is in addition to the Order Confirmation email (also known as the Invoice email), which is sent automatically. You can customize the email templates for both the Order Confirmation and Status update messages by going to Storefront and clicking on Email Templates in the control panel.
Order status notifications are universal and apply to all customers. For example, you can’t specify that a particular customer group doesn’t get a particular status notification.
Customizing An Order Status Label
You can customize the order status labels to something more specific to your business. For example, you could update the Awaiting Shipment status (which represents that an order has been pulled and packaged, and is awaiting collection from a shipping provider) to Package ready to be picked up by FedEx. This will not give it any additional functionality but can be used to provide more specifics for your customers or fulfillment team.
Here are the steps to rename an order status:
Go to Orders
Click on Order Status
Click Edit, and the fields will become editable text fields. You’re able to customize your Order Status labels up to 200 characters in length.
Once you’re satisfied with the changes click Save
If you’d like to change a status back to the original status click the ellipses and select Restore to Default.
*Note- If your label is longer than 30 characters, it will be trimmed in the control panel but will show as full length to your customers.
Editing your store is crucial not only from an organization standpoint but from the customer side as well. You want your store to be as up to date as possible for customers while being accurate for you and your record-keeping. This how-to guide will discuss how to edit individual items and bulk items.
How To Edit A Product
Go to Products
Click on View
Use the search box to find a product or scroll to find it in the list
Click the products name to edit it or use the Action icon and select Edit
Bulk Editing Products In The Control Panel
These are the product details that can be edited in the control panel:
Product Name
Brand
Categories
SKU
UPC/EAN
Default Price
Sale Price
Track Inventory (No tracking, Product level, or Variant level)
Stock Level
Visible (on/off)
Featured (on/off)
Free Shipping (on/off)
If your product has a variant these are the details that can be edited:
SKU
UPC/EAN
Default Price
Sale Price
Stock Level
For products that have many bulk items, you will want to use the Bulk Edit. To find the Bulk Edit option
Go to Products
Click on View
Select the items you would like to edit
From the options drop-down menu click Bulk Edit
Click Confirm
Your editable items will be listed like this:
If you would like to view items with variants click the blue “+” icon.
To edit a cell simply click on it.
For variant details that are editable (like price and stock) but have not been defined, those cells will appear grayed out.
If not defined, the variant price will inherit the price of the base product and stock defaults to 0.
Some variant details (like category and brand) are not editable at the variant level, so they also appear grayed out.
You can also click and drag on the small square icon in the lower-left corner of the field to make changes in bulk to specific product variations. This is useful when you want to add sale prices to only specific products or product variants.
To undo any changes click Discard.
If you would like to commit to the changes click Save.
Contact Us
Now that you’re an expert on how to edit your products you can leave the marketing-related e-commerce factors to us. Contact us online or by phone. The number for the Tampa location is 813-556-7990 and the number for the Las Vegas location is 702-515-2057.
How To Improve Your Email Marketing With Mailchimp
/in eCommerce, Marketing /by Kevin RichardsOur goal at Ventura Web Design and Marketing is to be educated on and utilize new services and tools so that our clients get maximum results. The goal of this blog is to explain what the email creation software, Mailchimp is, its different features, and explain how you can use it to reach your customers with creative emails based on analytics within the software.
What Is Mailchimp?
Mailchimp allows you to create marketing emails, Google and social media ads, websites, landing pages, surveys, social posts, sign-up forms, and postcards. For the purposes of this blog, we will be focusing just on their email services.
Types Of Emails Mailchimp Provides
Mailchimp has an in-depth, but easy to use email generator section with premade templates to customize. There’s no coding required to make these emails, but if you’re tech-savvy and want to give coding a go Mailchimp still gives you that option.
One-time Emails
Great for:
Automated Emails
Used for:
Plain-Text Emails
Used for sending out emails that are:
A/B Test Emails
Great for testing different styles of emails on your subscribers. Test:
Effective Email Marketing Strategies
When sending out your marketing emails think about what content a friend would want to read. While big brands send out super detailed design heavy emails with large (somewhat aggressive) eyecatching font would you send an email like that to a friend? Probably not. Here are a few ideas to try when sending your marketing emails:
Storytelling
Rather than just focusing on a tip or promotion, tell a story. Maybe its something that happened while working with a client. Explain this story in as much detail and as creatively as possible.
Incorporate Videos
Video viewership and videos in marketing have exploded in popularity. There’s many guesses as to why this may be from an anthropological perspective, but the simple explanation is a well-made video is entertaining and easy to follow. When sending an email that includes a video subject indicate it in the subject line like this:
“Video: How To Make A Peanut Butter Sandwich”
While that’s a silly video example writing your subject line like that will increase open rates by 6% according to SuperOffice.
Automated Content Series
This is for businesses that have enough content to string together a few weeks of content pieces to create a series. This process will prompt potential customers or current customers to subscribe to this free content with their email. You will then create an automated email series with content that is released on a weekly basis. Content that lends itself well to this type of series is podcasts, videos, or blogs.
Segmentation Tracks
This is a unique way to market to customers. You provide freebies sent via email for customers based on a subject they chose that you have email series set up for. You can start by releasing free content about two or three subjects related to your business. Let’s refer to these subjects as X, Y, and Z. Someone signs up for the freebie information on subject X, they would then be sent emails in a series relating to that subject while people that may choose subject Y and Z receive different tailored emails related to their subjects.
Tips To Get More Opened Emails
Editing Your Mailing List
When your emails are consistently left unopened it signals to an email provider like Gmail or Hotmail that your content is spam. This can cause your emails to be automatically be filtered into the spam folder by email providers.
Along the same lines if you send out emails that are causing people to unsubscribe email providers can again interpret your content as spam.
To prevent this you should go through your email list and only keep the people most likely to engage with your content.
Creating Emails For Client’s Subscribers
When we are creating emails for our client we consider a few different factors like what color schemes, paragraph structure, and content that will appeal most to your subscribers.
Contact us online or by phone to find out how your business can take advantage of a service like Mailchimp to improve your marketing emails and convert subscribers to customers. The phone number for our Las Vegas office is (702) 515-2057 and the number for the Tampa office is (813) 556-7990.
10 Ways to Improve Your Facebook Page
/in Design, eCommerce, Marketing /by Kevin RichardsRead more
5 Things Website Viewers Want To See
/in Design, eCommerce, Mobile Web Design /by Kevin RichardsYour website home page should entice viewers to buy from you or work with you. People make very quick judgments when viewing a site…about a two-second judgment to be exact. So, implement the five things covered in this blog to convert web traffic into revenue.
Clear and concise messaging
People spend 5.94 seconds looking at the main page of a website so its important to have a clear and concise messaging to get your point across.
It’s best to have one main focal point on the page with easily digestible text…chunky paragraphs are a major no-no.
Every website main page should contain:
Reduced options
Some may think its better to give people 20 options as opposed to a handful of options. While it may feel contradictory, it’s actually better to give people just a few choices.
Hicks Law states that the more choices a person has the longer they will take to make a decision.
This is not what you want when someone visits your site. You want to convert that visitor into a customer, therefore, giving them fewer options to pick from is better since the longer it takes them to choose an item the more likely they will be to second guess the purchase altogether and leave the site.
Easy navigation
How many clicks it takes to complete a task and how easy options are to find are two factors people look for when browsing sites.
Make your site easy to browse and buy from. Minimal things to click on the homepage is usually best. Here’s an example of CarMax’s homepage.
The page tells you what they do, has a large call to action button, and quality photos.
Use photos to enhance your page
As shown in the example above good photos are crucial to people’s perception of your business and what you do. Avoid using stock images, as it seems impersonal and makes a customer less likely to trust you.
Your images should be high quality and compressed or zipped files to prevent the page from lagging when loading.
Provide proof for your claims
Provide reviews of past customers on your website. As people, we are more likely to follow the crowd so posting other satisfied reviews will make people more likely to choose your business. Providing reviews shows you can back up claims or provide a quality product or service. Let’s use our website as an example. We have put reviews on our website to back up our claims.
Contact Us
After reading this do you think your website could be spruced up? Contact us and we can handle redesigning, rewriting, and reworking your website so it can effectively grab the attention of potential customers. We have two locations to serve you. Contact us by phone in Tampa at (813) 556-7990 or in Las Vegas at (702) 515-2057. You can also contact us online.
Our Mantra: Test, Analyze, Adjust, and Repeat
/in Marketing /by Kevin RichardsTest, Analyze, Adjust, Repeat
At Ventura, we live by the mantra of test, analyze, adjust, and repeat, and we like to encourage clients to embrace that mantra too.
Resting on your laurels, being fearful of change, and resisting new ideas; as humans, we are guilty of doing one of these things in our lives at some point. We want to reinforce the value of embracing new strategies and ideas and pivoting IF they don’t work.
Every business has a different path and business strategy. Therefore you have to find the ideas and tactics that work best for you. The only way to find out what works is to get creative and test new ideas. If something doesn’t pan out, remember, you’re in no worse of a position than you were before you tried and you could unexpectedly find something that connects to your customer and brings in more revenue.
Brainstorm:
Be open to our ideas or come up with new ones yourself. A productive way to brainstorm ideas is to place zero limitations on yourself and imagine what you would try if you anything were possible. This will allow creative juices to flow and can lead you to great ideas…and maybe some silly ones too.
Test:
Once an idea is chosen, it’s time to test it. At Ventura, we give the most considerable effort possible to implement new ideas.
Analyze:
We will analyze the new idea’s effectiveness on an ongoing basis to see how it’s performing.
Adjust:
After analyzing the steps, we will make adjustments where necessary.
Repeat:
We will implement any adjustments necessary to reach the desired outcome.
Success Stories
There are many companies today that are incredibly successful because they continually test, analyze, and innovate their processes and products.
Apple was on the verge of bankruptcy in the 1990s due to poor leadership and a lack of innovative products. It wasn’t until Steve Jobs returned to the company and introduced the cutting edge iMac that the company began to recover. They went on to build products that many of us carry around daily because Jobs wasn’t afraid to fail because of inventing new products.
Walmart is a brand we all know worldwide. For a long time, Walmart was considered a place to buy cheap things. This is mainly due to its branding. The tagline “Always Low Prices” was sending the message that Walmart sells cheap goods. They weren’t hurting for business while advertising that message by any means, but it was a reputation killer. So despite their tagline working, Walmart was not afraid to change their image and thus their tagline to “Save Money. Live Better.”. You’re buying goods at a lower price, but the connotation is different. Instead of buying cheap goods, you’re now enhancing your life by saving money.
These are just two examples of well-known brands that innovated when business was going well and when it wasn’t. There are many more, but the point is to remain at the top of your game. You should always keep the creative wheel churning and be testing and analyzing new ideas.
Whether you want to test new branding, processes, or creative ideas, we are here to help your business succeed. Rest assured, we will have our creative and analytical minds at work for you.
How To Import And Export On Big Commerce
/in BigCommerce /by Kevin RichardsImporting and exporting files on Big Commerce can seem like a daunting task at first but with the steps and video listed below you should be able to import and export with ease.
Before Getting Started
To import and export on Big Commerce you will need access to a program like Excel, Numbers, or Google Sheets that supports CSV and XML files. CSV is recommended due to the fact that it is needed if you plan to import exported data back into Big Commerce.
The CSV requires certain fields for import.
Creating new products requires:
Importing product images must have:
When importing SKUs they must have the:
For other common issues visit the Big Commerce troubleshooting page.
Choosing An Export Template
Big Commerce provides two export templates.
Bulk edit (recommended) – This template allows you to skip steps in the import process since it prefilled headers that are the same as the ones Big Commerce uses.
Default – this template only has basic fields like name, weight, description, and price.
You can make your own custom template and decide which export fields to include.
Export Your Products
Importing Products
Steps to take if you used the Bulk Edit
Creating New Products Via Import
When adding a new product there are some things that are required.
Required fields for a new product:
Leave this field blank otherwise the product will not upload correctly
To ensure import runs smoothly do not import more than a couple hundred items and use the Bulk Edit CSV if possible.
Importing Product Options
To create product variants tied to product options, you will need to add sub-product SKUs or Rules with those attributes. The easiest process is to create the base product first, export it, then add the SKUs or Rules.
Importing Product Images
As mentioned above images have requirements they are:
There are two ways to import an image:
How to import using the image path:
Ex:
Uploading through WebDAV:
Exporting Specific Products
There are three ways to export specific products. They are selecting individual products, export products based on search or view, export products belonging to a certain category.
Here are the steps to export select individual products:
Customizing BigCommerce Order Notifications
/in BigCommerce /by Kevin RichardsOrder Notifications
Order notifications and order messages are a great way to keep you, the merchant, updated about new orders and customer concerns. Order notifications are sent via email to you when an order is placed and has helpful info like order details and a link to your store to view the order. Like order notifications, order messages are also sent to your email and will have info like the customer’s name, order ID, message, and a link to view the message within your store.
Here’s an example of an order notification:
Here’s an example of an order message:
Enabling Notifications
How to set up email notifications:
When the page refreshes, click the Email Message tab to the right of General Settings. In the Email Address field, enter the email address(es) you would like to receive notifications. If entering multiple addresses, separate them with a comma, and Save your changes.
If you would like to receive a sample to the email(s) you provided use the Test Notification Method.
Forwarding Invoices
You can forward customer invoices to an email or emails. Here’s how:
Text Via Email
Most major cellular providers give you the ability to send a text message via email using a unique email address. You can use this to receive notifications on your phone by entering your phone number’s email address in the email address field as described above.
For example, if your number is 555-123-6789, and AT&T is your cellular provider, then your email address would be 5551236789@txt.att.net.
If your provider is not listed here, inquire with your cellular company if you can send text messages via email.
Contact Us
Set up a free consultation and allow us to review your e-commerce website and assess your needs. Contact us online or by phone. The number for the Tampa location is 813-556-7990 and the number for the Las Vegas location is 702-515-2057.
How To Edit BigCommerce Orders
/in BigCommerce /by Kevin RichardsThere are times you may have to go into a placed order to change some details. The most likely occurrence is when a customer reaches out to change an aspect of their order, whether it be a simple typo or a different shipping address these can all be easily adjusted in the control panel by the store owner or those with the right credentials to access that information.
Order Details
When editing an order, the following details can be changed:
Once payment is approved you cannot go back and add things. If a customer would like to add more items you’ll have to create a new purchase order and if they would like to remove items a refund will need to be issued.
Order Editing Process
To edit an order that has already been charged:
The Edit an Order screen is broken down into four parts:
Contact Us
Now that you know how to edit your orders you can leave the marketing-related e-commerce factors to us. Contact us online or by phone. The number for the Tampa location is 813-556-7990 and the number for the Las Vegas location is 702-515-2057.
Customer Info
The Customer Info section is where you will make corrections to an order’s email address or billing information. When editing a guest order, the Order for selection will be set to New Customer. If you are editing an order created by someone with an existing customer account, the Order for selection will be set to Keep existing customer details. When editing an existing customer’s order, keep the default setting to ensure the changes are saved to the correct account.
Editing a guest order
Editing an order from an existing customer
When making changes to the Billing Information section, you can choose to save the new changes to the customer’s address book via the Save to customer’s address book checkbox located at the bottom of the page.
Guest Orders From Existing Customers
A returning customer may accidentally check out as a guest. They will not be able to view that order in their history.
To resolve this, edit the guest order and change the Order for selection to Existing Customer. Enter the customer’s name, email address, or company name in the new Search field and select them from the list of customers that appear.
If the rest of the order is correct, click Next until you reach the Finalize step and click Save to save the changes. The order will now be linked to the returning customer account.
Items
The items section is where you will go to adjust items that have been purchased, as long as you’re not adding additional items after payment has been authorized. The items section could be utilized for example if a customer ordered the wrong shirt size or color. You would manually go in and adjust this so their order gets fulfilled correctly.
Shipping
The shipping section is where you will make adjustments to shipping details should a customer need that. A situation in which this will be required is if a customer put in the wrong shipping address or needs to split an order into two separate delivery destinations.
When viewing the shipping method, the original choice will be labeled as Use Existing Quote.
If you need to add a shipping charge, change the shipping method, or split the order to send it to multiple addresses (which will adjust shipping costs), a new order will have to be created. You will not be able to capture funds or authorize a new capture using the same order.
If you select None, this will remove any previously selected shipping and not assign any new shipping method. This is useful when updating an order from a paid shipping method to a customer pick-up method, where you won’t be charging for any shipping costs. When downgrading the shipping method, as in the above example, use the Refund action to provide a partial refund or provide a store credit to the customer’s account.
Finalize
This section is where you can view any changes and information associated with the order such as Customer Billing, Cart, or Shipping Details. If you are editing an order that has already been charged, you will see the payment option that was used, the transaction ID, and the payment status.
Further down the page, there will be a summary section. This is where you will apply any coupons or discounts.
*Note- Even though you can apply a discount or coupon to an order that has been charged, it will not automatically return the difference to the customer. If the amount charged is incorrect, we recommend canceling and refunding the order, and then either you or the customer would create a new order for the proper amount. You cannot edit gift certificates once they are applied to an order.
Near the bottom of the page, you will see boxes for Order Comments or leave a Staff Note. Comments are visible on invoices, while Staff Notes are only visible in the control panel and are not seen by customers.
Once you are done making change click Save.
Video Tutorial For Returns And Refunds
If you need additional guidance, Big Commerce has a video tutorial on how to manage return requests and order refunds.
How To Manage Orders On Big Commerce
/in BigCommerce /by Kevin RichardsBeing able to manage orders and respond to messages is an important part of running a Big Commerce store. The steps below will help you understand and use the actions and different types of correspondence on your Big Commerce site.
Order Actions
To view order actions go to the View Orders page and on the far right side of the menu, there will be an Action button. Click that to view all actions such as editing the details of the order, shipping the products, and refunding a payment, just to name a few.
Performing actions on an order will change the status of the order, but manually changing the order status will not perform an action. For example, if you want to refund a customer’s order, you will need to use the refund action in this menu. Just changing the order status in the drop-down menu will not refund the order.
This video will give you a rundown of order management. At 2:28 it talks about the order actions menu.
Here is a list of all actions you can see in the Order Actions menu:
Detailed Explanation Of Common Actions
Some actions you’ll likely see more than others. It’s important to know as much as possible about these actions as possible. These actions are the Send Message, View Notes, View Shipments, and View Order Timeline.
Send Message
Customers can send you messages from their Account page if they have signed up. These messages will be sent to the email of your choice. This email can be reviewed or changed in the Order Notifications. When you receive a message they will be displayed in the View Orders page.
Clicking the message notification will take you to the View Messages page where you can reply by using the Send a Message button. In the control panel, the sender of the order message is the user’s email address, unless it’s the Store Owner user, in which case it appears as admin.
View Order Timeline
The View Order Timeline provides details about an order’s transactional history. Here you will find tax calculations and notifications of when payment authorization or capture took place, as well as the specifics of past refunds.
Orders will display this icon to indicate a timeline is available:
View Notes
The View Notes option allows you to add order comments or staff notes to an order without having to go through the edit an order workflow. Comments are visible on invoices while Staff Notes are only visible in the control panel and are not seen by customers.
Orders will display these icons to indicate a staff note or comment has been added:
Order Comments Icon:
Staff Notes Icon:
View Shipments
The View Shipments option will only appear if the Ship Items action has been used. View Shipments allows you to see the details of the shipment, update the tracking number, and print a packing slip — all without the need to visit the View Shipments page.
Skip to the 4:07 timestamp to learn more about the Ship Items action.
Order Actions In Bulk
Three actions can be performed in bulk:
To perform a bulk action, check the box to the left of each desired order, then select the action from the Choose an action drop-down menu and click Confirm.
Understanding BigCommerce Orders
/in BigCommerce /by Kevin RichardsThis how-to guide is to help you understand the order process on Big Commerce. It will explain order statuses, changing an order status, and how they can be used during the fulfillment process.
How To View Your Orders
To view your orders and order statuses go to Orders and click on View.
Order Status
Order statuses are generally automatically updated when a customer or store user does an action. These statuses can be manually changed if needed. Below is a list of order statuses.
New orders that have been paid for will have a status of “Awaiting Fulfillment” (physical products) or “Completed” (downloadable products)
Pre-orders or backorder will have a status saying pending, awaiting payment, or awaiting fulfillment.
Here’s a list of all order statuses and their definitions:
Changing An Order Status
As mentioned earlier most order statuses will automatically be changed when a customer does an action on the store, but there are a few instances where items will have to be changed manually. For example, shipping items will change an order’s status to Shipped, whereas a Cancelled or Declined order status has to be manually applied.
To manually change a status:
When a status is changed the customer will receive an email notification. You can select which statuses trigger these emails in your checkout settings.
Order Status Workflow
While every business is different and you may find a different process that works for you here is an efficient way to handle incoming orders step by step.
2. On your orders screen, you will see there is a new order with the status Awaiting Fulfillment
4. Once the shipping company has possession of the item you go into Orders and click on View then click on the Ship Items button which changes the status to Shipped
5. Optionally, you could confirm receipt by the customer by emailing them the tracking number or other methods — then manually update the order status to Complete.
Status Change Notifications
You can select which order statuses trigger an email notification to your customers by editing your order notification settings. This is in addition to the Order Confirmation email (also known as the Invoice email), which is sent automatically. You can customize the email templates for both the Order Confirmation and Status update messages by going to Storefront and clicking on Email Templates in the control panel.
Order status notifications are universal and apply to all customers. For example, you can’t specify that a particular customer group doesn’t get a particular status notification.
Customizing An Order Status Label
You can customize the order status labels to something more specific to your business. For example, you could update the Awaiting Shipment status (which represents that an order has been pulled and packaged, and is awaiting collection from a shipping provider) to Package ready to be picked up by FedEx. This will not give it any additional functionality but can be used to provide more specifics for your customers or fulfillment team.
Here are the steps to rename an order status:
If you’d like to change a status back to the original status click the ellipses and select Restore to Default.
*Note- If your label is longer than 30 characters, it will be trimmed in the control panel but will show as full length to your customers.
How To Edit Products On BigCommerce
/in BigCommerce /by Kevin RichardsEditing your store is crucial not only from an organization standpoint but from the customer side as well. You want your store to be as up to date as possible for customers while being accurate for you and your record-keeping. This how-to guide will discuss how to edit individual items and bulk items.
How To Edit A Product
Bulk Editing Products In The Control Panel
These are the product details that can be edited in the control panel:
If your product has a variant these are the details that can be edited:
For products that have many bulk items, you will want to use the Bulk Edit. To find the Bulk Edit option
Your editable items will be listed like this:
If you would like to view items with variants click the blue “+” icon.
To edit a cell simply click on it.
You can also click and drag on the small square icon in the lower-left corner of the field to make changes in bulk to specific product variations. This is useful when you want to add sale prices to only specific products or product variants.
To undo any changes click Discard.
If you would like to commit to the changes click Save.
Contact Us
Now that you’re an expert on how to edit your products you can leave the marketing-related e-commerce factors to us. Contact us online or by phone. The number for the Tampa location is 813-556-7990 and the number for the Las Vegas location is 702-515-2057.