Interested in advertising on Twitter but intimidated by all of the options available to you and unsure where to start? Fear not – setting up advertising on Twitter is fast, simple, and can be completed in 4 easy steps: Step 1: Select Your Campaign Objective Go to Twitter Ads to get started. The below screenshot […]
About Kevin Richards
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Entries by Kevin Richards
You may not have noticed it, but Google made a major change to the way it displays search results. Google recently removed all pay-per-click ads from the right side of it’s search results pages. After more than ten years of Adwords pay-per-click results taking up both the top 1-3 spots and the entire right column […]
Having a fully planned out marketing calendar for the year is crucial for busy store owners. You don’t have time during your busy seasons to sit down and come up with a marketing plan for promotions that need to go out on time. Graphics need to be created, compelling text needs to be written, coupons […]
Deciding to start Email Marketing is a great leap in the right direction. Chances are, you’re starting off with a small email list of your current clients. That’s great! Now let’s look at how you can grow your email marketing list to make your messages heard far and wide. Growing your email list is a […]
If you’ve ever shopped online, chances are that you’ve seen and considered reviews for merchants you shop with and products that you’ve browsed. Customers prefer real testimonials to marketing fluff, so it’s no surprise that reviews are the fastest growing social marketing tool for online stores. According to a 2012 study, almost 33% of shoppers […]
Having the trust of consumers is very important for online retailers. There are a number of different ways to build trust for your store. Becoming a Google Trusted Store and displaying the Trusted Stores badge on your site goes a long way towards building trust with your potential customers. Being accepted in the Google Trusted […]
Most of the visitors to your site are going to get there through search engines, the vast majority of which from Google. There are many companies out there that will promise to get you at or near the top of Google rankings for your keywords. Stay away from these companies; stay far away. There are […]
Properly merchandising your online store is just as important as merchandising a brick-and-mortar store. Having a well-merchandised store can lead to increased conversion rates and higher average ticket sizes. Online merchandising is, at its most basic, a way of displaying your products that entices your customers to make a purchase. There are a myriad of […]