Following the likes of KFC and McDonalds, Pepsi decided to launch their own fashion forward line of apparel with collaborations from major designers and retailers in addition to assets developed by their in-house team. It’s what we didn’t know we needed or wanted, but it’s here all the same. Now Pepsi fans can show their […]
About Kevin Richards
Kevin has been involved in tech since he opened his first e-business in 1990. In addition to being the Founder and CEO of Ventura Web Design & Marketing, Kevin has also founded and sold an online retail store as well as a brick-n-mortar store. With more the $1 billion generated for its clients, Ventura Web Design & Marketing is a full service digital marketing agency that you can trust.
Entries by Kevin Richards
Corporate transparency is on the rise as a trait sought and favored by consumers. After a potentially embarrassing typo was discovered across multiple marketing pieces for Verizon’s digital carrier Visible, the company decided to take the mistake in stride. The ad reading ‘massages’ rather than ‘messages’ sparked an ingenious campaign where the company sponsored free […]
Instagram’s rise in popularity among businesses is undeniable as marketing efforts span across the platform’s many useful features. Earlier this month, Instagram released several articles providing tips to help further those marketing efforts and boost overall sales made from the platform. We have summarized these articles below to help save you time and take your […]
Google has shared their vision for what the next 20 years of search will look like. In doing so, Google also discussed how their systems work today.
Get More Website Traffic What is website traffic? Website traffic is the term used to describe the flow of visitors to and from your website. It includes some simple information, but answers important questions. For example, how many visitors has your site had? What pages had the highest amount of visitors? Where did they find […]
Selling online can be tougher than it seems. For many store owners and service professionals, this can be daunting. Many solutions found online can be difficult or expensive. Every day that your product isn’t selling is a loss in revenue. This is especially true for physical products! The frustration builds when you spend a lot […]
So many business owners are turning to YouTube to expand their reach & grow an audience these days. It’s so easy to share content and reach new people on the platform. Now, when someone arrives on your channel, what do they see? Does it match the quality of your brand and your product or service? […]
Email marketing has proven to be the most effective form of marketing for businesses. The average return on investment is $40 per $1 spent (!). Compare that to $17 per $1 for Keyword Ads or even $22 per $1 with SEO. Emails can do amazing things. They can get you more sales, bring more people […]
We believe that using the internet should be easy. That’s why we work tirelessly to review heat maps, analytics, and other website data that helps us make good decisions when building websites.
Yahoo! Small Business stores make it very easy to make a mobile version of your site available to customers. There is a big downside to this: it won’t automatically match your desktop site. This can sometimes make it confusing for customers, especially if they’re used to your desktop site! Even if their first exposure to […]