You care about your business and you care about who is visiting you online to learn more. It’s important to consider how your potential clients and customers are using your website so you can improve their experience. By thinking about who is visiting you online, you can better accommodate their needs and make sure each […]
With over 1 billion active monthly users, Instagram is a fantastic platform for connecting with your customers and boosting brand awareness. Building your brand on Instagram takes more than just setting up a profile. Simply having a presence on the platform just isn’t enough these days. To take full advantage of the social media juggernaut, […]
Holiday Season 2020 is Here Now! The Holiday Season is starting early in 2020. Business owners need to plan out thier marketing now to ensure that they’re reaching their maximum potential, and customers don’t shop elsewhere. Below are some of the key dates to plan for. November 1st-15th This is the time to ensure all […]
Company growth can be a very exciting time for any business owner. As demand increases and revenue starts trickling in regularly, it can be tempting to beef up your staff, equipment, and space ahead of the curve to compensate for increased projections. What if that demand suddenly stops? What if you hit an unexpected lull? […]
Cash is falling by the wayside as credit card and mobile pay transactions forge ahead. Despite the appeal of holding a crisp dollar bill in your hand, most people aren’t exchanging their digital transactions for the real thing anymore. As a business owner, the time has come to seriously consider where you stand in the […]
Social media has become the main tool by which most of society communicates. Wonder what Aunt Karen is up to in her modern sculpture class? Check Facebook. Want to see the latest pictures of your second cousin’s best friend’s kids in their Halloween costumes? Instagram has you covered. Looking to send a not-so-flattering selfie to […]
At the start of November, I can’t help but think about all of the wonderful holidays to come. Annual days set aside where family and friends come together to laugh and share updates about their lives. Eventually, we all get asked one or two questions that we dread because we already know exactly how the […]
This week Facebook reported a considerable increase in ad impressions from this time last year. To recap, an ad impression is the number of times an ad is viewed on the platform. Through optimization efforts on behalf of the team behind the curtain at Facebook, businesses seem to be getting more bang for their advertising […]
Amazon continues to grow within the digital advertising space. According to a study by Tinuiti digital marketing agency, ad spend on Amazon’s DSP saw a 30% increase in Q3, up from the 27% increase seen in Q2. According to the Tinuiti report, all signs point to the Amazon advertising platform continuing to gain momentum within […]
Messenger – Facebook’s version of the DM – released three new features that will allow brands to better connect with their customer base. These features are intended to ease friction in the initial stages of establishing contact with a customer as well as help improve the customer’s experience with prompt answers and ease of use. […]