With over 1 billion active monthly users, Instagram is a fantastic platform for connecting with your customers and boosting brand awareness. Building your brand on Instagram takes more than just setting up a profile. Simply having a presence on the platform just isn’t enough these days. To take full advantage of the social media juggernaut, […]
It’s the most profitable time of the year! With Halloween in the rearview, now’s the time to get serious about your company’s holiday marketing strategy. Of course, you already know the big boys, but your holiday marketing plan should go well beyond Black Friday and Cyber Monday promotions. Lucky for you, we’ve put together the […]
Company growth can be a very exciting time for any business owner. As demand increases and revenue starts trickling in regularly, it can be tempting to beef up your staff, equipment, and space ahead of the curve to compensate for increased projections. What if that demand suddenly stops? What if you hit an unexpected lull? […]
Cash is falling by the wayside as credit card and mobile pay transactions forge ahead. Despite the appeal of holding a crisp dollar bill in your hand, most people aren’t exchanging their digital transactions for the real thing anymore. As a business owner, the time has come to seriously consider where you stand in the […]
This week Facebook reported a considerable increase in ad impressions from this time last year. To recap, an ad impression is the number of times an ad is viewed on the platform. Through optimization efforts on behalf of the team behind the curtain at Facebook, businesses seem to be getting more bang for their advertising […]
Amazon continues to grow within the digital advertising space. According to a study by Tinuiti digital marketing agency, ad spend on Amazon’s DSP saw a 30% increase in Q3, up from the 27% increase seen in Q2. According to the Tinuiti report, all signs point to the Amazon advertising platform continuing to gain momentum within […]
Messenger – Facebook’s version of the DM – released three new features that will allow brands to better connect with their customer base. These features are intended to ease friction in the initial stages of establishing contact with a customer as well as help improve the customer’s experience with prompt answers and ease of use. […]
Following the likes of KFC and McDonalds, Pepsi decided to launch their own fashion forward line of apparel with collaborations from major designers and retailers in addition to assets developed by their in-house team. It’s what we didn’t know we needed or wanted, but it’s here all the same. Now Pepsi fans can show their […]
Corporate transparency is on the rise as a trait sought and favored by consumers. After a potentially embarrassing typo was discovered across multiple marketing pieces for Verizon’s digital carrier Visible, the company decided to take the mistake in stride. The ad reading ‘massages’ rather than ‘messages’ sparked an ingenious campaign where the company sponsored free […]
Instagram’s rise in popularity among businesses is undeniable as marketing efforts span across the platform’s many useful features. Earlier this month, Instagram released several articles providing tips to help further those marketing efforts and boost overall sales made from the platform. We have summarized these articles below to help save you time and take your […]