Step 1 – Identify your niche (Who do you sell to?) What is a niche and why should you care? A niche is defined as: denoting or relating to products, services, or interests that appeal to a small, specialized section of the population. For some, this seems counter-intuitive, why would I want to exclude potential […]
Move over Hallmark gift card holidays, there’s a new retail leader in town. Amazon, for the third year in a row, is “celebrating” its birthday with Amazon Prime Day. Amazon started this tradition to celebrate its 20th birthday back in 2015. Effectively, Amazon created its own holiday, a “Christmas in July” of sorts.
Can you imagine logging into Facebook and having to sift through thousands of posts to find something you’re actually interested in? Luckily, Facebook uses a complex algorithm to automatically decide which posts are shown first so that you don’t have to do that. At the beginning of this year, 2018, Facebook announced that it was […]
Technology is constantly evolving. Long gone are the days when you could make a simple website, built for desktop, and tons of leads would come your way. Today, you have to build your site for both desktop and mobile visitors. In fact, you may even find that the majority of site visitors are on mobile […]
Running a BigCommerce store is a great way to sell your products online. However, sometimes customers might add items to your cart, but never purchase them. Luckily, the BigCommerce platform keeps tracks of these “abandoned carts”. They also offer a user friendly way to contact customers who have left their cart full via “Abandoned Cart […]