Your website home page should entice viewers to buy from you or work with you. People make very quick judgments when viewing a site…about a two-second judgment to be exact. So, implement the five things covered in this blog to convert web traffic into revenue.
Clear and concise messaging
People spend 5.94 seconds looking at the main page of a website so its important to have a clear and concise messaging to get your point across.
It’s best to have one main focal point on the page with easily digestible text…chunky paragraphs are a major no-no.
Every website main page should contain:
- What you do
- Why you do it
- Benefits of your business/product
- Hours of operation
- Contact section
- Call to action
Some may think its better to give people 20 options as opposed to a handful of options. While it may feel contradictory, it’s actually better to give people just a few choices.
Hicks Law states that the more choices a person has the longer they will take to make a decision.
This is not what you want when someone visits your site. You want to convert that visitor into a customer, therefore, giving them fewer options to pick from is better since the longer it takes them to choose an item the more likely they will be to second guess the purchase altogether and leave the site.
How many clicks it takes to complete a task and how easy options are to find are two factors people look for when browsing sites.
Make your site easy to browse and buy from. Minimal things to click on the homepage is usually best. Here’s an example of CarMax’s homepage.
The page tells you what they do, has a large call to action button, and quality photos.
Use photos to enhance your page
As shown in the example above good photos are crucial to people’s perception of your business and what you do. Avoid using stock images, as it seems impersonal and makes a customer less likely to trust you.
Your images should be high quality and compressed or zipped files to prevent the page from lagging when loading.
Provide proof for your claims
Provide reviews of past customers on your website. As people, we are more likely to follow the crowd so posting other satisfied reviews will make people more likely to choose your business. Providing reviews shows you can back up claims or provide a quality product or service. Let’s use our website as an example. We have put reviews on our website to back up our claims.
After reading this do you think your website could be spruced up? Contact us and we can handle redesigning, rewriting, and reworking your website so it can effectively grab the attention of potential customers. We have two locations to serve you. Contact us by phone in Tampa at (813) 556-7990 or in Las Vegas at (702) 515-2057. You can also contact us online.